From the perspective of nostalgia psychology and construction of place, this research
took “Guangzhou Super Wenheyou”, a nostalgic urban consumer space, as an example, and adopted a
qualitative research method to explore its construction of place and the perceptions of visitors from
Guangzhou and out of town. The results showed that: “ Guangzhou Super Wenheyou” reconstructed
nostalgic symbols to recreate contexts of “people + events + objects”, thereby cultivating both material
and emotional spaces, and conspired to form a nostalgic consumption space through the interactive
feedback mechanism between management, store owners and tourists; most local tourists didn't have
positive perceptions of nostalgic experiences; tourists out of Guangzhou, as cultural outsiders, mostly
achieved some nostalgic cultural experiences, but were more interested in the nostalgic spots.