Under the rural revitalization strategy, rural tourism is booming, while rural public space is facing problems such as functional degradation. How to understand the internal mechanism of spatial change driven by tourism has become an important issue. Based on Lefebvre's spatial production theory, social interaction and social participation theory, this paper constructs a dynamic analysis framework of “ planning—practice—life” , uses the extended case method, selects Chongqing Heba village as a case, and uses qualitative methods such as observation and interview to explore. The research reveals that the reproduction of public space driven by rural tourism presents a dynamic process of three dimensions: “ planning” corresponds to “ representation of space” , which is reflected in the tourism development planning and cultural display scheme of the government and the market, which conceives the spatial image and cultural order of the countryside; “ practice” corresponds to “ space practice ” , which is embodied in the physical construction and transformation carried out according to the plan, and the idea is implemented as a physical space; “ life ” corresponds to “ representation space” , which shows the daily life and social interaction between villagers and tourists in the transformed space. This process may not only accept the planning intention, but also produce cultural impact and resource competition, so as to continuously reproduce new social relations and community identity. The framework reveals that rural tourism driven spatial reproduction is essentially a dynamic process of complex game and negotiation among planning power, capital logic and community subjectivity.

With population aging intensifying, elderly tourism consumption is closely tied to intergenerational resource flows. This study extends intergenerational transfer theory to developmental consumption. Using four-wave panel data from CFPS ( 2016-2022 ) , we construct a “ resource-psychology-behavior” framework and employ fixed-effects models, Bootstrap mediation tests, and moderation analyses to examine the differentiated effects of bidirectional intergenerational transfers on elderly household tourism consumption. Results show that upward economic support from children significantly promotes tourism consumption, while downward support exhibits substitution effects. Life satisfaction partially mediates the upward support effect; intergenerational relationship quality positively moderates it; and these effects are more pronounced among rural, advanced-age, and low-social-security groups. The study reveals the micromechanism of intergenerational resources transforming into tourism consumption via psychological pathways, offering policy implications for leveraging family support potential and stimulating elderly developmental consumption.

The emergence of nostalgia-themed restaurants offers a new setting for understanding youth consumption behavior. Existing research, however, lacks systematic empirical examination of how young tourists who never personally experienced a particular historical period develop repurchase intention through vicarious nostalgia. Taking Wenheyou in Changsha as a case study, this paper investigates the mechanisms linking authenticity perception, vicarious nostalgia, and repurchase intention among young tourists in nostalgic consumption spaces. Structural equation modeling reveals four findings. First, cultural, atmospheric and culinary perceptions all exert significant positive effects on vicarious nostalgia, with cultural perception being the strongest driver. Second, vicarious nostalgia evokes both positive and negative emotions, yet the positive emotions contribute far more strongly to repurchase intention than the negative ones. Third, authenticity perception influences repurchase intention indirectly through the sequential mediation of “ vicarious nostalgia→positive emotions”, whereas the mediation path through negative emotions is not significant. Fourth, novelty-seeking negatively moderates the relationship between authenticity perception and vicarious nostalgia: the higher an individual's novelty-seeking tendency, the weaker the conversion of authenticity perception into vicarious nostalgia. By conceptually distinguishing vicarious nostalgia from traditional nostalgia, this study reveals how young consumers achieve consumption identity through non-experiential emotional projection, providing empirical evidence for cultural-tourism scene ddesign and marketing.

Within the specific context of National Cultural Parks, the conventional singular identity of intangible cultural heritage ( ICH) transmitters as mere “folk artisans” proves inadequate to meet the multifaceted mandates of cultural preservation, public pedagogy, and culture-tourism integration. Consequently, the reconfiguration of transmitter identities has emerged as a critical imperative for sustaining ICH vitality. Employing a grounded theory approach through in-depth interviews, this study investigates Canal Dragon Lantern Festival in Tongzhou Districtof the Zhangzhuang Village, Beijing. The findings delineate a transition in transmitter roles toward a pluralistic nexus comprising “institutionalized transmitter + community cultural authority + public educator + cultural-tourism revitalizer + digital culture disseminator”. By proposing a tripartite analytical framework, i.e. “ institutional empowerment - relational embeddedness - subject adaptation”, the study reveals a dynamic mechanism wherein institutional empowerment establishes the foundational legitimacy for identity construction. Crucially, relational embeddedness acts as a core mediating mechanism facilitating the translation of institutional resources into expanded identity boundaries, while subject adaptation drives the internalization of identities and the generation of endogenous motivation. These dimensions co-constitute a recursive “construction - reconstruction - feedback - reconstruction” loop, offering micro-level empirical insights for cultivating ICH transmitters within the National Cultural Park ecosystem.

With the widespread adoption of digital social networking, strong-tie platforms such as WeChat Moments have become important spaces for college students to share travel-related content. Characterized by acquaintance-based interaction and emotional authenticity, travel photo sharing serves both as a medium of self-expression and as a form of social influence. Guided by Uses and Gratifications Theory and the Stimulus-Organism-Response ( S-O-R) model, this study develops a “ sharing motivation sharing attitude travel intention” framework and applies a mixed-methods design combining semi-structured interviews and structural equation modeling to systematically examine the psychological mechanism of college students'travel photo sharing and its effect paths on travel intention. The results reveal that: ( 1 ) all three types of motivations significantly and positively influence sharing attitude and travel intention; ( 2 ) sharing attitude plays a partial mediating role between motivation and travel intention; ( 3 ) the qualitative findings indicate that feedback from acquaintances exhibits a self-reinforcing cycle of “ sharing-feedback-resharing ” , underscoring the pivotal role of emotional validation in strengthening sharing experiences and facilitating the formation of subsequent travel intention.

In the context of image-text communication, traditional text-based analysis of online tourism word-of-mouth tends to encounter problems such as insufficient evidence, compressed sentiment intensity, and ambiguous attribution of emotional evaluations when identifying highly contextualized tourist experiences. Taking tourist reviews of the Nalati Tourist Scenic Area on Ctrip, Meituan, and Douyin as research samples, this study develops two comparative analytical paths, namely a “ text-only” path and a “ text-imagejoint” path, based on the complementarity between linguistic and visual coding. Sentiment identification is conducted on the textual side, while Qwen3-VL is employed on the visual side to extract cues such as landscape features, crowding degree, weather conditions, on-site atmosphere and facility status. The robustness and credibility of the multimodal evidence chain are further examined through consistency rates, divergence rates, and manual review. The results show that the text-only path remains applicable in identifying explicit attitudes, and the text-image joint path has only a limited impact on the overall sentiment distribution. However, the joint path can reduce neutral classifications, supplement sentiment intensity, and further clarify the attribution objects of experiential evaluations. The study suggests that a multimodal evidence chain can provide a transferable analytical approach for methodological expansion, validity testing, and credibility control in online tourism word-of-mouth research.