In the new era of social and economic construction, the agri-cultural tourism integration is the only way to realize the goal of agricultural and rural modernization and common prosperity. Taking the practice of the integrated development in Yunnan Province as an example, the structural dimension and internal mechanism of the agri-cultural tourism integrated development are deeply discussed by using the grounded theory research method. The study found that the structural dimensions of the agri-cultural tourism integration development mainly include five core dimensions: comprehensive development strategy, infrastructure and service innovation, organizational leadership and social participation, cultural resources and product innovation, agricultural transformation and industrial integration. The internal mechanism of the agri-cultural tourism integration development is the interaction between comprehensive development strategy and infrastructure construction, service innovation and organizational guidance, social participation and cultural resource development, cultural product innovation and agricultural transformation, industrial integration and market orientation. The practical path of the agri-cultural tourism integration development involves policy guidance, market docking, social participation and brand building, so as to realize resource integration, demand satisfaction, innovative development and brand promotion, and then promote the agri-cultural tourism integration development.

Against the backdrop of agritourism integration, tourism industry agglomeration serves as a key driver for the high-quality development of rural tourism, offering novel approaches to agricultural emissions reduction. This study employs a fixed-effect model to examine the impact of tourism industry agglomeration on agricultural carbon emission intensity using panel data from 11 provinces ( municipalities) along the Yangtze River Economic Belt between 2001 and 2022. The level of agritourism integration is introduced as a moderating variable to further explore the underlying mechanisms. Findings indicate: ①Tourism industry agglomeration significantly suppresses agricultural carbon emission intensity in the Yangtze River Economic Belt, with results remaining robust after relevant stability tests. ② The suppression effect of tourism industry agglomeration on agricultural carbon emission intensity exhibits a marginally increasing trend with higher quantiles; tourism industry agglomeration exerts a significant suppression effect on agricultural carbon emissions in upstream and midstream regions, whereas its suppression effect is insignificant in downstream regions. ③ The influence of tourism industry agglomeration on agricultural carbon emission intensity within the Yangtze River Economic Belt is moderated by the level of agritourism integration, thereby weakening the emission reduction effect of tourism industry agglomeration on agriculture.

Rural tourism is an important path to achieving rural revitalization. The new endogenous development focuses on the predicament of tourism development in ethnic areas, taking into account both the absorption of external forces and the stimulation of internal driving forces, which can provide new ideas for the development of tourism in ethnic areas. From the perspective of the new endogenous development theory, this study selects the Xijiang Qianhu Miao Village in Guizhou Province as the case study object, to explore the path and mechanism for ethnic areas to achieve comprehensive rural revitalization through tourism-driven development. The research finds that the tourism development of Qianhu Miao Village has gone through the “ community-nitiated endogenous exploration stage” , the “ government-led exogenous tourism development stage ” , and the “ new endogenous development stage towards revitalization” . In terms of mechanism, a three-stage development process was sorted out based on the element logic of resources, identity and participation, and the basic element-driven mechanism, the collaborative evolution mechanism of multiple subjects and the formation mechanism of villagers' endogenous motivation for the new endogenous development of tourism in ethnic areas were derived.

Exploring the relationship between economic growth of Guangxi's tourism industry and carbon emissions is of great significance for promoting green sustainable development and achieving the carbon neutrality goal. Based on the economic and tourism data of Guangxi from 2000 to 2023, this study systematically analyzes the impact mechanism of tourism economic growth on carbon emissions from three dimensions: tourism transportation, tourism activities, and tourism accommodation by constructing an Environmental Kuznets Curve ( EKC ) model and combining it with the Spearman correlation coefficient, revealing the carbon emission characteristics and differences in different links. The study finds that: the carbon emissions of Guangxi's tourism industry and tourism income conform to the EKC hypothesis, showing an “inverted U-shaped” feature of first rising and then falling. There is significant heterogeneity in the impact of tourism revenue on carbon emissions at various stages. The carbon emissions from tourism transportation show a significant “inverted U-shaped” change, which is strongly positively correlated with tourism revenue; the carbon emissions from tourism accommodation show an “ N-shaped” fluctuation in an upward trend, with a weak response to revenue changes; the carbon emissions from tourism activities are in an “ inverted U-shaped” upward trend, which have not yet reached a turning point, and are highly correlated with revenue. The implementation of low-carbon policies in the “12th Five-Year Plan” has effectively slowed down the growth rate of carbon emissions, and the economy and the environment have gradually decoupled.

Perceived value of educational tourism is an important factor influencing the effectiveness of practice. The development of the perceived value scale for educational tourism is relatively lagging behind, which limits the empirical application of perceived value theory in this specific domain. This study employed grounded theory, exploratory factor analysis, and confirmatory factor analysis to explore the dimensions of perceived value in red educational tourism and constructed a measurement scale, taking the “ Long March Monument Educational Tourism ” premium route in Sichuan Province as a case. The results show that: there are six dimensions of perceived value in red educational tourism, including resource quality, emotional value, service value, perceived cost, social value, and educational value. Red educational tourism has unique educational value. The reliability and stability of the perceived value dimensions of red educational tourism and their measurement items are tested, and the constructed scale is verified to be stable. The findings extend the theory of perceived value in educational tourism and optimize the measurement tools for empirical studies.

The “ Chinese Festivals” series of programs on Henan Satellite TV presents the cultural resources of Central Plains and the characteristics of Henan cities to the public in a brand-new creative form, endowing the transformation and development of Henan's tourism industry with impetus and building an innovative ecosystem of media and tourism integration. Based on the stimulus-organism-response ( SOR) theory, this article constructs a structural equation model to empirically explore the network dissemination effect of cultural IP-themed programs on TV stations and its influence mechanism on tourism willingness. The results show that in the process of online dissemination of cultural IP-themed programs of TV stations, the interactivity of media attributes, the popularity of videos and the cultural nature of content attributes will have a significantly positive impact on the tourism willingness of the audience. Perceived value and immersive experience, as two important variables at the organism level, play a mediating role in the process in which interactivity, video popularity and cultural elements affect the willingness to travel. Thus, the internal mechanism by which environmental stimulus factors in the context of new media ultimately act on the audience's travel willingness through mediating variables is revealed.

Facing multiple challenges such as natural disasters and public health security incidents, the sensitivity and vulnerability of the tourism economy have become increasingly prominent. As part of high-quality tourism development, enhancing tourism economic resilience can not only effectively prevent external risks but also maintain the sustained and stable development of the tourism industry. The development of new quality productivity has injected new vitality and possibilities into the tourism economy. This study empirically analyzes the impact effect of new quality productivity on China's tourism economic resilience by measuring the development level of new quality productivity and the level of tourism economic resilience in 30 Chinese provinces from 2012 to 2023. The results show that new quality productivity can significantly promote the enhancement of tourism economic resilience, influence tourism economic resilience through regional technological innovation and industrial structure upgrading, exhibit spatial auto-correlation and exert a positively spatial spillover effect on the tourism economic resilience of surrounding areas. Based on this, it is recommended to enhance the investment in new quality productivity, strengthen the resilience-driven mechanisms of the tourism economy, and promote the integration of traditional resources with technological elements, thereby comprehensively improving the tourism economy resilience.