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从 “ 预体验” 到 “ 在场性” 的旅游意向构建研究 ———基于胖东来案例的 “认知—情感” 双路径模型分析
李 卓, 李石帅
旅游研究 ›› 2026, Vol. 18 ›› Issue (4) : 72-86.
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PDF(728 KB)
从 “ 预体验” 到 “ 在场性” 的旅游意向构建研究 ———基于胖东来案例的 “认知—情感” 双路径模型分析
“ Pre-experience” to “ Presence” : A Study on the Construction of Tourism Intentionfrom an Analysis Based on the “ Cognition-Affect” Dual-Path Model with the Case of Pang Donglai
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