Evolutionary Game Theory between tourism operators and tourists:based on the analysis of the Theory of Channel Power

Tourism Research ›› 2017, Vol. 9 ›› Issue (6) : 65-78.

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PDF(1344 KB)
Tourism Research ›› 2017, Vol. 9 ›› Issue (6) : 65-78.

Evolutionary Game Theory between tourism operators and tourists:based on the analysis of the Theory of Channel Power

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Abstract

Based on the dual channel power structure analysis, the paper is directed against theinequality of the supply and demand in tourism off - season and peak season, reveals power binarystructure of tourism operators and tourists, and analyses evolutionary game of tourism operators andtourists in power asymmetry for different time periods. The results show that the important basis for thepotential tourists to buy tourism products and service or not is the satisfaction evaluation of the touristswho have purchased the products; the result of long term and repeated game of tourism operators is to adopt the strategy of “ high price” in peak season and adopt the strategy of “ low price” in off - season;some tourists in the short term make “ dissatisfaction” evaluation of tourism products and service, but inthe long run, tourists tend to make a “ satisfaction” evaluation of tourism products and service, and theevaluation of this kind of satisfaction comes from the improvement of tourism products and service.

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channel power theory / tourism operators / tourists / purchase tourism products andservice / evolutionary game

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Evolutionary Game Theory between tourism operators and tourists:based on the analysis of the Theory of Channel Power. Tourism Research. 2017, 9(6): 65-78
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