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  • Tourism Research. 2024, 16(6): 1-10.
    The origin of human tourism is an emerging classic topic in tourism research. The temporal - spatial positioning, initial forms, and evolutionary laws of human tourism‘s inception remain undefined. Employing historical materialism, this paper engages in philosophical speculation and scientific analysis concerning the origins and development of human tourism. The conclusions are as follows: The primary catalyst for the genesis and progression of human tourism is the advancement of productivity, which drives the transformation of production relationships and subsequently influences the creation and modification of human tourism lifestyles. Tourism emerges as a product of human civilization reaching a particular developmental stage. Specifically, Chinese tourism began in the Xia Dynasty approximately 2070 - 1600 BC. , whereas global tourism was initiated in the twin river basins around 4000 - 5000 BC. , pinpointing the temporal and spatial origins of human tourism. The evolution of human tourism can generally be categorized into three types: cultural, natural, and leisure tourism, with modern “ tourism” representing an amalgamated form encompassing these types.
  • Tourism Research. 2024, 16(6): 26-40.
    Based on the provincial traffic and tourism panel data of the Yangtze River Economic Belt from 2009 to 2021 , this paper uses the coupling coordination model and exploratory spatial data analysis method to analyze the coupling coordination development degree between the transportation and tourism high - quality development and its spatiotemporal and spatial evolution trend, and further analyzes the main obstacles affecting the coupling and coordinated development of the two with the help of the obstacle degree function. The results show that: the coupling and coordination degree of high - quality development of transportation and tourism in the Yangtze River Economic Belt from 2009 to 2021 is generally low, but it shows a steady improvement trend in all regions during the study period; theσ value of coupling coordination showed a downward trend overall, and the degree of interprovincial difference gradually decreased; in terms of space, the overall development pattern of " high east and low west" is presented, and there is a two - level phenomenon; the coupling coordination degree showed a positive correlation in space, with high - value agglomeration areas mainly concentrated in Jiangsu, Zhejiang and Shanghai regions, and low - value agglomeration areas in the central and western regions. It is necessary to improve the transportation system and structure, improve the transportation capacity, and continuously improve the tourism innovation ability to promote the coordinated development of the region.
  • Tourism Research. 2024, 16(5): 47-61.
    The article takes 115 prefecture-level cities in nine provinces and districts in the Yellow River Basin as the study area. Using analytical methods such as kernel density estimation, quantitative spatial relationship model, spatial mismatch index, and bivariate spatial autocorrelation, we quantitatively analyzed the spatial relationship between national intangible cultural heritage ( “intangible cultural heritage ”) and A-level scenic spots in the Yellow River Basin. At the same time, a geodetector is used to detect the dominant factors affecting their spatial relationships. The research shows that: there is a significant spatial correlation between intangible cultural heritage and A-level scenic spots in the Yellow River Basin, and its spatial clustering pattern shows a significant “ high- high” category and “ low-low” category with a wider distribution range and continuous agglomeration, and “ high-low” category and “ low-high” category with a narrower distribution range and more dispersed characteristics; the distribution of intangible cultural heritage and A-level scenic spots in the Yellow River Basin from the upper to the lower reaches of the Yellow River is characterized by “positive dislocation-negative dislocation”; the formation of different types of spatial relationships between intangible cultural heritage and A-level scenic spots in the Yellow River Basin is the result of the joint action of a variety of factors, and the heterogeneity of the dominant factors affecting their spatial relationships is significant.
  • Tourism Research. 2025, 17(1): 1-14.
    This paper constructs a theoretical model of the influence mechanism of mountain tourism to promote the common prosperity of ethnic villages based on three latent variables: mountain tourism development, ethnic village construction and common prosperity. On this basis, the paper chooses Jiazi Village in Yulong Snow Mountain Scenic Area of Lijiang City, Yunnan Province as a case study, and it uses SPSS 22.0 and Amos 24.0 to analyze the questionnaire data collected from the field research, to explore the influence mechanism of mountain tourism to promote the common prosperity of ethnic villages. The findings are as follows: mountain tourism significantly promotes the common prosperity of ethnic villages; the construction of ethnic villages plays a partly intermediary role in the process of mountain tourism promoting the common prosperity of ethnic villages; and there is a difference in the role of the dimensions of mountain tourism development in influencing the common prosperity of ethnic villages.
  • Tourism Research. 2024, 16(5): 72-85.
    Taking Meijiawu Village in Hangzhou as a case study, this article explores the interactive mechanism of tea tourism integration from the perspective of industrial symbiosis using a participatory rural appraisal method. The research findings are as follows: Tea tourism industry possesses inherent synergy, making it suitable for industrial integration; the specificity of the tourism industry makes it ideal for symbiosis with other industries, especially the primary sector; smooth interfaces are a prerequisite for villages to achieve industrial symbiosis, with the openness of external interfaces being a decisive factor; the village environment accelerates the flow of energy towards the tourism industry, providing a favorable symbiotic environment for the “ plus tourism” industry while also bringing challenges; the geographical location, economic conditions, human capital, social relationships, and cultural capital of symbiotic units are important factors determining whether internal symbiosis can occur in tea tourism symbiosis; various symbiotic models coexist in the symbiotic system after the tourism industry enters, and the ideal state is to move towards a symmetrical and mutually beneficial symbiotic model. The practice of tea tourism integration in Meijiawu shows that the residents of Jingzhong village can promote the transformation and upgrading of the industrial structure of the village by spontaneously entering the tourism operation, so that the original industry and intangible cultural heritage of the village can be inherited and innovatively developed.
  • Tourism Research. 2025, 17(1): 15-28.
    Scientific and rational planning of the spatial layout of tourism industry elements is the basic work for the healthy development of the tourism industry. Based on POI big data, this study took Liuzhou City along the Sichuan-Xizang Line of National Highway 318 as the study area, and empirically studied the spatial structure and influencing factors of tourism industry elements by using methods such as nearest neighbor index, kernel density analysis, bivariate spatial autocorrelation and geographic detector. The results show that: the elements of the tourism industry along the Sichuan-Xizang line of National Highway 318 are distributed in a “flat shoulder” shape, and show a distribution trend of “high concentration of two centers, isolated islands in other areas” and “construction along the road and low-altitude agglomeration”. There is a significant spatial positive correlation between the elements of the tourism industry and the degree of correlation is high, showing a significant linkage development effect, but the spatial matching degree between transportation facilities and tourist attractions is low. The key factors influencing the distribution of tourism industry factors are GDP, population size, road network density, and altitude according to their explanatory power. Based on the above research conclusions, this paper puts forward some suggestions for the spatial optimization of the tourism industry elements of the Sichuan-Xizang line of National Highway 318, to promote the healthy development of the tourism industry of the Sichuan-Xizang line of National Highway 318, which has positive exploratory significance for the research on enriching China's tourist highways.
  • Tourism Research. 2025, 17(1): 29-41.
    Measuring the decoupling status of tourism carbon emissions in the Northwest region is of great significance for the lowcarbon transformation and sustainable development of the region's tourism industry, and for achieving the “ carbon peak carbon neutral” target on schedule. Using panel statistical data from 2010 to 2021 , this article measures the tourism carbon emissions, tourism carbon carrying capacity, tourism net carbon emissions, and the decoupling relationship between tourism carbon emissions and tourism income in the Northwest region based on the tourism energy consumption method, carbon sink vegetation area coefficient method, net carbon emissions method, and Tapio decoupling model method. The results show that the total tourism carbon emissions, carbon carrying capacity, and net tourism carbon emissions in the Northwest region have a V-shaped change pattern with a turning point in 2019; the overall trend of per capita tourism carbon emissions in the region is downward; among the five provinces and autonomous regions in the Northwest region, Shaanxi has always been a tourism carbon source, Gansu, Qinghai, and Xinjiang have always been tourism carbon sinks, and Ningxia has been in a tourism carbon balance; the decoupling relationship between tourism carbon emissions and tourism income in the five provinces and autonomous regions of the Northwest region is mainly in a weak decoupling state, with multiple decoupling states coexisting.
  • Tourism Research. 2024, 16(6): 68-81.
    All along, the stimulation of tourist pro - environmental behaviour has beenan important part of the green and high - quality development of tourist destinations. Based on the perspective of social impact theory and spillover effect, this research takes the tourists in Maoshan scenic spot in Jiangsu as the research object, and constructs the influence model of tourism attraction employees' pro - environmental behaviour on the tourist pro - environmental behaviour. The results show that: tourism attraction employees' pro - environmental behaviour can positively promote tourist pro - environmental behavior. Felt obligation and altruistic concern both play a partial mediating role in the relationship between tourism attraction employees' pro - environmental behaviour and tourists pro - environmental behaviour. Green equity can not only strengthen the positive influence of tourism attraction employees' pro - environmental behaviour on the tourist pro - environmental behaviour, but also strengthen the positive influence of tourism attraction employees' pro - environmental behaviour on the felt obligation and altruistic concern. The research results enrich the driving factors of tourist pro - environmental behaviour, and also provide a reference for the green and high - quality development of tourism attractions.
  • Tourism Research. 2024, 16(5): 62-71.
    This paper takes the network text and pictures of Qiao's Courtyard Weibo and tourist ecommerce tourists' comments as research samples, and adopts a combination of text analysis and picture analysis, with the help of dost Content Mining 6.0 and vivo 10 software, to compare and analyze the differences between the destination's projected and the tourists' perceived images, and to understand the specific reasons why Qiao's Courtyard was cancelled “5A” scenic treatment. The study found that in the analysis of online texts, there are differences between the projected and perceived image texts of Qiao's Courtyard in terms of high-frequency word content, sentiment and social semantic network composition. In the network image analysis, Qiao's Courtyard projects the image of a destination with culture and characteristics, while tourists pay more attention to the tourism experience. The “ mismatch” area in the “ Projected and Perceived Image Model of Destinations” is an important reason for the cancellation of Qiao's Courtyard, and corresponding measures can be taken to address the components of this area in the future.
  • Tourism Research. 2024, 16(5): 17-30.
    Taking Qingyan Ancient Town in Guiyang as the case site, using the method of qualitative research, through the theoretical analysis framework of macro to medium to micro, the influence of small tourism enterprises on the tourism community is revealed from three levels of “ environment embedding, relationship embedding and cognitive embedding”. It is found that whether the small tourism business can have a positive impact on the tourism community is restricted by the environment, relationship and cognition; the closer the relationship between the tourism community, the more positive the impact; and the cognition of the small tourism community, it is beneficial to promote the benign development of the tourism community and form a win-win and sharing situation. Therefore, environment, relationship and cognition can become the internal logic and mechanism to study the influence of small tourism enterprises on the tourism community under the embedded theory.
  • Tourism Research. 2025, 17(1): 72-83.
    At present, the high-quality development of the tourism industry is faced with the dilemma of misalignment of talent supply and demand. To solve this problem, 415 undergraduates majoring in tourism management at different school levels were studied by questionnaire survey based on the occupational self-concept theory and the social cognitive vocational theory model, and the mechanism of the impact of vocational self-concept on career maturity was explored. The results show that career self-concept clarity can positively promote the career maturity of tourism management undergraduates, and can positively predict the level of career maturity. Career planning plays a partial mediating role in the influence of occupational self-concept on career maturity; Psychological resilience not only moderates the direct impact of occupational self-concept on career maturity but also further moderates the indirect impact of occupational self-concept on career maturity through career planning.
  • Tourism Research. 2024, 16(5): 86-98.
    From the perspective of nostalgia psychology and construction of place, this research took “Guangzhou Super Wenheyou”, a nostalgic urban consumer space, as an example, and adopted a qualitative research method to explore its construction of place and the perceptions of visitors from Guangzhou and out of town. The results showed that: “ Guangzhou Super Wenheyou” reconstructed nostalgic symbols to recreate contexts of “people + events + objects”, thereby cultivating both material and emotional spaces, and conspired to form a nostalgic consumption space through the interactive feedback mechanism between management, store owners and tourists; most local tourists didn't have positive perceptions of nostalgic experiences; tourists out of Guangzhou, as cultural outsiders, mostly achieved some nostalgic cultural experiences, but were more interested in the nostalgic spots.
  • Tourism Research. 2024, 16(6): 82-95.
    Canal cultural heritage is an important memory carrier of Chinese traditional culture. Domestic and foreign scholars have conducted research on memory space implying the historic culture and local emotions, which establishes the foundation of further systematic research on theories and practices of cultural memory space. This paper establishes the research of Yunhe Sanwan Scenic Spot in Yangzhou based on the resident - tourist perceptual model of canal cultural memory space. The results are as follows : spatial perception dimension shows that the canal cultural memory space is an important landscape resource to produce a deep cultural identity for tourists; the cultural perception dimension shows thatcanal cultural memory space can inherit cultural heritage, improve the cultural atmosphere and optimize tourism image; emotional perception dimension shows that residents and tourists both have developed a sense of pleasure, pride and belonging. Based on this, the research analyses the formation mechanism of resident - tourist differentiation from the perspectives of cultural distance, tourism motivation, landscape authenticity and tourism impact perception. The research also provides a new idea for building a tourism destination that integrates culture and tourism, and a new method for protecting and revitalizing canal cultural heritage.
  • Tourism Research. 2025, 17(1): 57-71.
    Based on the S-O-R theoretical model, this paper constructs a relationship model between tourscape experience, emotional response, perceived value, and post-trip behavioral intention, and conducts empirical verification with Chengdu Happy Valley as a case study. The results show that: the tourscape experience in theme parks consists of theme experience, environment and atmosphere experience, amusement equipment experience, staff experience, and infrastructure experience; tourscape experience has a significant positive impact on tourists'emotional response, perceived value, and post-trip behavioral intention; pleasure and perceived value have a significant positive impact on posttrip behavioral intention, while arousal has no significant positive impact; pleasure and perceived value act as mediators between tourscape experience and post-trip behavioral intention, and they also act as chain mediators in this process.
  • Tourism Research. 2024, 16(5): 31-46.
    As the object of the ecological compensation policy of national parks in China, Indigenous residents'satisfaction is an important index to measure the ecological compensation policy. Based on the theory of the stimulusorganismresponse ( SOR) model, this paper takes residents‘livelihood capital and policy trust as stimulus factors, and residents'policy cognition as the state of the organism, and constructs a theoretical framework of influencing factors on the satisfaction of Indigenous residents’ecological compensation policy in national parks, and makes an empirical test with the survey data of Ying Ge Ridge area of Hainan Tropical Rainforest National Park. The results show that: the satisfaction of Indigenous residents with ecological compensation policy is generally high; Livelihood capital and policy trust play an important role in predicting the satisfaction of ecological compensation policy, among which the role of policy trust is particularly significant; policy cognition plays an intermediary role in the influence of livelihood capital and policy trust on the satisfaction of Indigenous residents ecological compensation policy. According to the research results, combined with the practical problems encountered in the current process of promoting ecological compensation, it is suggested to enrich the livelihood capital of Indigenous residents and optimize the allocation of ecological compensation resources; standardize the operation of grass-roots organizations and enhance the policy trust of indigenous residents; innovate policy propaganda methods to improve the awareness of Indigenous residents‘policies, so as to provide a reference for the effective implementation of national park ecological compensation policies.
  • Tourism Research. 2024, 16(5): 1-16.
    Under the strategic background of vigorously promoting newtype urbanization construction and seeking highquality development, it is of great practical significance to demonstrate the relationship between tourism urbanization construction and green economic efficiency. Based on the 28 cities panel data ( 2006—2020) of urban agglomerations in the middle reaches of the Yangtze River, the response model of tourism urbanization and super-efficiency SBM model was used to estimate and analyze the level of tourism urbanization and the level of green economy efficiency, and the evolution characteristics of their spatial-temporal patterns were analyzed. Applying panel regression model to empirically analyze the impact of tourism urbanization on green economy efficiency and the heterogeneity of sub-agglomerations. Major findings of this research are: the level of tourism urbanization and green economy efficiency of urban agglomerations in the middle reaches of the Yangtze River during the study period showed a fluctuating and rising trend, and the growth trend was not stable, showing phase differentiation; the level of tourism urbanization presents a spatial pattern of “ high in the east and low in the west, high in the south and low in the north” , the efficiency level of green economy shows the spatial evolution characteristics of “ small dispersion and large contiguous piece” ; the level of tourism urbanization has an inhibitory effect on the improvement of green economic efficiency, and the inhibitory intensity of sub-urban agglomerations shows the ranking pattern of Changsha-Zhuzhou-Xiangtan urban agglomeration > Wuhan metropolitan area > Poyang lake urban agglomeration; on the whole, economic development level, opening up level and environmental regulation intensity can significantly promote the improvement of green economic efficiency. Government intervention inhibits the improvement of green economy efficiency, and there are obvious regional differences in the influence of each control variable on the scale of sub-urban agglomerations.
  • Tourism Research. 2024, 16(6): 11-25.
    Based on the theory of destination brand love, this study explores the mechanisms of tourists' cultural protection intention in traditional village tourism destinations. By constructing two sets of structural equation models, the antecedent variables of sense of place and destination - self congruence are validated as predictors of destination brand love. The study also investigates the impact of destination brand love on two outcome variables: cultural inheritance and cultural promotion intention The results indicate that place identification and actual self-destination congruence significantly influence destination brand love and, through the mediating roles of destination brand love and destination brand loyalty, influencing tourists’ cultural protection intention. In conclusion, this study provides practical management and marketing recommendations for traditional village tourism destinations that embody traditional culture.
  • Tourism Research. 2024, 16(6): 55-67.
    Museums play an important role in shaping the cultural image of local intangible cultural heritage and developing the cultural tourism industry. Using the SOR theoretical model, this study examines the influencing factors of tourist participation behaviour through different approaches such as theoretical deduction, empirical methods, and path analysis. The results indicate that the participation behaviour of visitors in the special exhibition of intangible cultural heritage is a subjective construction guided by perception and experience, and is influenced by objective factors such as behavioral psychology, cultural scenes, and social exchange. Its mechanism of action depends on visitors' interactive narrative situational cognition of the special exhibition of intangible cultural heritage. Tourist participation behaviouris the result of the combined action of internal driving and external factors, which is a subjective choice guided by perception and experience, as well as objective influencing processes such as environment, situation, and context. The cultural environment plays a regulatory role in this process, jointly influencing tourist participation behaviour. By deepening the theoretical construction of tourist participation behaviour in special exhibitions of intangible cultural heritage, we aim to further enrich research on the dissemination of intangible cultural heritage.
  • Tourism Research. 2024, 16(6): 41-54.
    This paper takes the Pudacuo Tourism Branch as the case study object. Based on ESG theory and symbiosis theory, this paper uses the case study to explore the process and mechanism of ESG behaviour of tourism enterprises to promote the evolution of community - enterprise relationships and promote the cooperation of community - enterprise. The findings are as follows: the collaboration barriers of community - enterprise in ethnic areas are mainly reflected in two dimensions: asymmetric information and benefit distribution problem, and the two dimensions show dynamic changes; through ESG behaviours, tourism enterprises continue to narrow the psychological distance of social enterprises, strengthen environmental protection, promote the community from passive “ blood transfusion” style of life to active “ hematopoietic ” style of development, promote the continuous integration and strengthening of environmental protection from ecological restoration to ecological protection and ecological education; with the continuous development of enterprises' ESG behaviors, the behavioral effect achieved is gradually manifested as “ goodwill transmission - trust construction - co - governance and sharing” , which promotes the symbiotic relationship between enterprises and communities from asymmetrical mutualistic intermittent symbiosis to asymmetrical mutualistic continuous symbiosis, and finally into the symmetrical mutualistic continuous symbiosis.
  • Tourism Research. 2025, 17(1): 84-98.
    Parent-child rooms are becoming more and more popular among family travelers, but the design of parent-child rooms is simple and lacks creativity, which makes it difficult to meet the needs of children. This paper takes the Obstacles in parent-child room experience as the research object, adopts qualitative research methods, obtains research data through interviews with children, and uses grounded theory coding rules for data analysis. The results show that: First, there are basic barriers and higher-order barriers in parent-child rooms, the basic barriers include operational interaction barriers and physical ontology barriers, and the higher-order barriers include institutional barriers and cognitive association barriers. According to the number of concepts included, it is found that there is a pyramid structure from institutional barriers to physical ontological barriers from top to bottom. The second is that sensory perception and cognitive perception constitute obstacle perception, and obstacle perception is divided into direct perception and related perception. Sensory perception and direct perception constitute the perceptual cognition of the Obstacles, and cognitive perception and associative perception constitute the rational cognition of the Obstacles. Thirdly, the model of barriers, obstacle perception and obstacle perception in the context of parent-child guest rooms is constructed, which reveals the internal relationship between experience barriers and related categories, and provides a theoretical basis for eliminating barriers and improving experience.
  • Tourism Research. 2025, 17(1): 42-56.
    Tourism consumption is an important driving force for economic growth. The article is based on data from the 2018 Chinese Household Tracking Survey and uses Probit and Tobit models to analyze and explore the impact of subjective poverty on urban residents'tourism consumption. The research results found that: subjective poverty has a significant inhibitory effect on urban residents'tourism consumption, that is, compared to individuals who are not in subjective poverty, individuals in subjective poverty have a lower probability of tourism participation and tourism consumption expenditure scale. The impact of subjective poverty on tourism consumption among urban residents is heterogeneous, with higher income groups, higher education groups, and female groups having a stronger inhibitory effect on tourism consumption due to subjective poverty. The mechanism of action test found that social trust plays a mediating role in the relationship between subjective poverty and urban resident tourism consumption. Subjective poverty suppresses tourism consumption by reducing individual social trust.
  • Tourism Research. 2025, 17(2): 14-28.
    Exploring the impact of tourism industry agglomeration on the efficiency of green innovation in the tourism industry is of great significance for improving the efficiency of green innovation in tourism and achieving high-quality tourism development.Based on panel data from 30 provinces in china from 2001 to 2021,the location entropy model and super efficiency SBMmodel are used to measure the degree of tourism industry agglomeration and the level of green innovation efficiency in the tourism industry.The dynamic panel threshold model and moderation effect model are used to test the impact mechanism of tourism industry agglomeration on the green innovation efficiency of tourism.The results show that during the research period,the overall agglomeration of chinais tourism industry has increased,with significant differences in the distribution pattern between the East and west,exhibiting spatial fragmentation and hierarchical characteristics;the efficiency of green innovation in chinese tourism is changing in a“U"shape and the spatial pattern has spatial locking characteristics;the impact of tourism industry agglomeration on the efficiency of green innovation in tourism has a“inverted U"threshold effect,which shifts from a positive effect to a negative effect;the upgrading of the tourism industry structure and the level of marketization have a moderating effect on the impact of tourism industry agglomeration on the efficiency of tourism green innovation,which can enhance its positive effect.
  • Tourism Research. 2025, 17(2): 1-13.
    The entry of foreign capital into rural areas not only promotes their revitalization,but also triggers the production and construction of local spaces.Taking Damoyu village in kunming city as the research object,this study adopts a deep semi-structured interview method to explore the impact of foreign capital on the spatial production of ethnic villages.Research has found that the interaction between capital and society promotes production practices dominated by foreign capital and involving local villagers;the production of material goods in the primary cycle promotes economic growth,but also leads to some negative spatial differentiation phenomena;the secondary cycle optimizes and restores the landscape environment,spatial layout,and ecology with the participation of multiple parties such as village collectives and new villagers;the third level of circulation,the social infiltration of capital,promotes the development of education and the inheritance of culture.
  • Tourism Research. 2025, 17(2): 87-98.
    Traveling with pets is emerging as a novel trend that is capturing the attention of younger demographics,thereby drawing focus to the study of decision-making behaviors among pet owners.This research was executed through a mixed-methods approach,integrating interviews with survey questionnaires,and analyzed a dataset comprising 325 valid responses.Employing the Theory of planned Behavior as the theoretical framework,a structural equation modeling technique was applied to investigate the influence of behavioral attitudes,subjective norms,and perceived behavioral control on the intention to travel with pets.The key findings are as follows:an analytical framework for the intention and behavior of traveling with pets has been proposed,designed to offer a theoretical tool for understanding the process of travel behavior;in the formation of intentions to travel with pets,the opinions and attitudes of others towards the pet owneris behavior in traveling with pets,as well as the pet owneris assessment of potential barriers and self-efficacy in executing pet-friendly travel,are identified as significant factors;the positive or negative cognitive evaluation of pet-friendly travel by pet owners does not significantly influence their travel intentions.This study aims to enhance the travel experience for pet owners,foster the development of pet-friendly tourism destinations,and provide a theoretical foundation for constructing an inclusive and harmonious society.
  • Tourism Research. 2025, 17(2): 60-74.
    select three rural tourism destinations in suzhou city,and take the related sharing in TikTok and ctrip as the data source,adopt Latent Dirichlet Allocations(LDA)model to refine the image theme,and use snowNLPto analyze the sentiment tendency.The study has found that:online platforms have become an important way for rural tourists to share information,and professional and social platforms complement each other and have their dvantages.compared with professional platforms,social platforms have an increasing influence on tourist destinations and potential tourists,and the information-sharing behavior of rural tourists drives the internet traffic flow as well as being influenced by hotspot traffic.Theme analysis reveals that the information-sharing content of rural tourism destinations in the two types of platforms presents a similar image and distinct personality.Tourists in the two types of platforms have a consistent perception of the core tourism resources in the rural tourism destinations,and tourists in the social platform are more concerned about tourism resources,while the quality of tourism services such as tickets will be involved in the professional platform.sentiment analyses show that the overall sentiment tendency of rural tourism destinations in the two types of platforms tends to be positive,but there are also certain differences.social platforms emphasize the interaction between users more than professional platforms,so the expression of negative emotions is more significant and the reflections of tourists are more realistic.
  • Tourism Research. 2025, 17(3): 44-56.
    As a kind of embodied practice, hiking is a popular way to generate personal and local emotional ties. However, the existing research still lacks attention to the emotional characteristics of hiking tourists, which is not conducive to destination managers understanding the emotional demands of tourists. Taking Wugong Mountain as a case, this paper discusses the emotional characteristics and influencing factors of hiking tourists by using emotional analysis and IPA analysis, combined with the comment text of the Ctrip website. The main conclusions are as follows: the emotional characteristics of hikers are “ strong-strong” and “ weak-weak”, with positive emotions as the main factor; the positive emotions of hikers are mainly influenced by natural scenery, public service facilities and surrounding traffic; the negative emotions of hikers are closely related to climate and temperature, environmental sanitation, consumption cost and the degree of congestion. In view of this, this paper further puts forward scientific and reasonable suggestions such as improving the service and management level of scenic spots, increasing the integration of cultural and sports tourism, and realizing the deep integration of people and situations.
  • Tourism Research. 2025, 17(2): 45-69.
    With the continuous integration of tourism and life,the question of how tourists can continuously construct the meaning of daily life into their tourism experience has become an urgent issue to be solved.Taking the ancient city of suzhou as an example,the article use a diary survey and in-depth interviews to study the tourism experience of“Life of suzhou style",to analyze the consumption behaviors and experiential characteristics of tourists i local life.The study found that:the localization of tourist life is the dialectical unification of life-oriented tourism and localizing tourism,and it is the process of tourists following the structure of“daily time"and carrying out the“local life"experience in the“living space"of the destination.From leisure tourism to sojourn,tourists show the consumption pattern of“visiting mode centered on sightseeing,"“participation mode motivated by experience,"and“daily mode for leisure".starting from experiencing the Life of suzhou style,life-oriented tourists seek functional comfort to compensate for emotional deficiencies,and realize the construction of individual identity and social identity in the social interaction of the“tourism-residence relationship",to realize the comprehensive and free development of human beings.
  • Tourism Research. 2025, 17(3): 1-14.
    Based on the concept of localization, this paper analyzes the connotation, logic and practical dimensions of the localization of rural homestays. It combines the rural revitalization strategy with the analytic hierarchy process ( AHP) to construct the evaluation index system of rural homestay localization from five dimensions: local economic promotion, industrial development and sharing, local products and services, ecological environment maintenance, and community development participation. The results show that the synergy of internal resource endowment mainly drives the localization practice of rural homestays, external market demand and multisubject participation, and its development effect is highly consistent with the strategic goal of rural revitalization. The main body of rural B&B business is integrated into the rural space with the localization of economic interests, cultural themes, social relations and environmental features, presenting dynamic and complex characteristics. At the system level, the development and sharing of the homestay industry and local products and services play a leading role in the localized development of rural homestays, while the talent cultivation and scene authenticity at the criterion level account for the largest proportion, and the local cultural service level at the index level is in the forefront.
  • Tourism Research. 2025, 17(2): 75-86.
    Taking wuhan Hubuxiang Food Street as a case are a,using a questionnaire survey and statistical analyses,particularly multi-group SEM analysis,this study investigated the Host-guest gastronomic culture authenticity perceptions and influence on their dining satisfaction,intentions of revisiting and recommendations to others.The results show that:visitors i gastronomic authenticity perceptions of food and environment,dining satisfaction and behavioral intention are both positive,and tourists have stronger and more positive perceptions than local visitors.The structural equation model of food authenticity perception-satisfaction-behavior intention is significantly established for both the host and the guest.The influence of food authenticity perception on tourists i dining satisfaction is significantly stronger than that of local residents.The perception of service and environmental authenticity directly affects the dining satisfaction of local recreationists,but does not affect tourists;the perception of service and environmental authenticity has no significant effect on the behavioral intention of both the host and the guest,but the perception of food authenticity will directly and positively affect the behavioral intention of local residents,and has no effect on tourists.
  • Tourism Research. 2025, 17(3): 83-98.
    Camping has developed from a means of survival in the early days of mankind into a leisure lifestyle, reflecting the human-land relationship centered on natural experience. Compared with the rapid development of camping tourism, although a certain number of research results have been formed at home and abroad, the theoretical research is still weak in general. Based on the theory of tourism systems, this paper constructs the theoretical analysis framework of camping tourism from the perspective of human-land relationship theory, and analyzes the existing achievements of camping tourism based on this framework system. The study found that camping tourism is closely related to nature, and outdoor leisure and temporary accommodation are its basic features. In camping tourism, the research on “ people” mainly includes the motivation for camping tourism, the influencing factors of camping tourism decisionmaking, and the functional effects of camping tourism on campers; the research on “ land” includes the development of camping industry, the planning and construction of camping tourism; the research on human-land interaction is mainly reflected in the environmental impact and management of camping tourism. Future research should continue to pay attention to the changes in campers' needs, strengthen the research on campers' operators and residents of camping tourism destinations, continue to carry out the research on the environmental impact and management of camping tourism, deepen the research on the industrial correlation and integration between camping tourism and destinations, and expand the research on the intermediary system and support system in the camping tourism system. At the same time, we should strengthen the transformation of the research paradigm of interdisciplinary integration.
  • Tourism Research. 2025, 17(3): 70-82.
    With the deep integration of culture and tourism industries, new urbanization, as a people-centered national development strategy, is not only a key driving force to promote high-quality economic development, but also an important path to promote the high-quality development of cultural and tourism integration. Based on the Granger causality test, this paper reveals the two-way causal relationship between the new urbanization and the high-quality development of cultural and tourism integration. At the same time, the fixed effect model and the mediating effect model are used to verify the indirect impact of new urbanization on the high-quality development of cultural and tourism integration through infrastructure construction. The results show that new urbanization has a significant positive effect on the highquality development of cultural and tourism integration, and infrastructure construction plays a partial mediating role in this process. In addition, there is significant heterogeneity in the impact of new urbanization on the highquality development of cultural and tourism integration in various regions, among which the promotion effect on the western region is the most significant, while the impact on the central and eastern regions is relatively weak.
  • Tourism Research. 2025, 17(3): 15-29.
    Based on the modified gravity model and social network analysis method, the spatial correlation intensity and network structure characteristics of the cultural and tourism industry agglomeration in 59 cities along the Yellow River Basin from 2010 to 2019 were analyzed. The results show that the agglomeration degree of the cultural and tourism industry in the cities along the Yellow River Basin shows obvious regional differences, the cultural and tourism industry gradually concentrates in the regional central cities, and the agglomeration effect is enhanced; the spatial correlation intensity of the cultural and tourism industry agglomeration shows the characteristics of network development, the driving effect of the central city on the surrounding cities is enhanced, and the dominant cities radiate to the surrounding areas, and the interaction and synergy of the cities in the region are prominent; the spatial correlation network structure of the cultural and tourism industry agglomeration is relatively stable, the cooperation and connection between cities are becoming increasingly close, and an efficient collaborative system has been formed, with a general correlation agglomeration effect; the spatial correlation network of the cultural and tourism industry agglomeration presents a coreedge structure, there is an obvious small group agglomeration phenomenon within the network, and the changes in the members of the cohesive subgroup show crossregional diffusion and significant spillover effects.
  • Tourism Research. 2025, 17(2): 29-44.
    Based on the panel data of 20 provinces from 2008 to 2021,this paper explores the influence mechanism of social investment level and economic development scale on the comprehensive output of tourism through empirical research,and analyses its heterogeneity and nonlinear relationship.The results show that the direct effect indicates that the increase of social investment level and economic development scale significantly promotes the comprehensive output of tourism.The heterogeneity shows that the promotion effect on the western region is more pronounced,with a single threshold effect where the level of economic development acts as the threshold variable in the promotion effect.The promotion effect of social investment level and economic development scale on the comprehensive output of tourism is stronger after surpassing the threshold of economic development level.The intermediary effect shows that social investment promotes the improvement of comprehensive tourism output through social consumption,and the scale of economic development affects the comprehensive output of tourism through government intervention.The moderating effect shows that tourism reception capacity positively regulates the effect of social consumption level on the comprehensive output of tourism,while the tourism resource endowment negatively moderates the effect of government intervention on the comprehensive output of tourism.
  • Tourism Research. 2025, 17(3): 30-43.
    To investigate the spatial behavioral manifestations of heterogeneity in tourists’ travel durations, this study selects the central urban area of Chongqing ( a popular tourist destination in China) as the research region. Utilizing social network analysis and GIS spatial analysis, we explore the structural characteristics of tourist flow networks under different travel durations. The results reveal that: Prolonged travel durations drive the outward expansion of tourist flows, enhancing the diversity of attraction selection in peripheral areas. Spatial tourist flows across all durations exhibit an exponential distance-decay effect, most pronounced in two-day trips, followed by oneday trips, and weakest in trips lasting three days or longer. Extended durations correlate with increasingly complex network structures, where network density, connectivity, and structural hole advantages increase correspondingly. Core attractions maintain strong-to-strong connections regardless of duration, while path multiplicity and diversified route combinations emerge with longer stays. A reinforced core-periphery structure emerges as durations extend, demonstrating limited spillover effects from core to peripheral areas. These findings provide theoretical support for optimizing spatiotemporal resource allocation in mountainous cities.
  • Tourism Research. 2025, 17(3): 57-69.
    The development of rural tourism has transformed the role of farmers. Strengthening farmers' identification with their new roles constitutes a crucial link in promoting the in-depth development of rural tourism and serves as a powerful guarantee for achieving common prosperity. Taking farmers in rural tourism destinations as the research subject, this study constructs a theoretical model of tourism empowerment influencing farmers' role identity and proposes related hypotheses to explore the impact mechanisms of tourism empowerment on role identity. The research results indicate that economic empowerment, psychological empowerment, social empowerment, and community participation all exert significant positive effects on farmers' role identity. Economic empowerment, psychological empowerment, and political empowerment can indirectly influence farmers'role identity through community participation, with community participation playing a mediating role.
  • Tourism Research. 2025, 17(4): 73-86.
    Cultural and tourism variety shows are important factors influencing audiences' emotional connections to destinations, but academic research on this topic remains limited. This study draws on innovation diffusion theory and narrative structure theory to construct a framework for the influence of narrative structure in cultural and tourism variety shows on audiences' emotional connections to destinations, and validates this framework using structural equation modelling and the Bootstrap method. The results show: the relative advantage, compatibility, and usability of the narrative structure of cultural and tourism variety shows have a direct positive impact on audiences' emotional connection to destinations, while observability and testability do not have a direct positive impact on audiences' emotional connection to destinations. Additionally, compatibility, usability, visibility, and observability can influence emotional connection through narrative transmission mediation or a chain of mediation involving narrative transmission and emotional arousal. While the mediating effects of relative advantage on destination emotional connection are not significant. This study explains the process of audience destination emotional connection from the perspective of innovation in the narrative structure of cultural and tourism variety shows, holding significant theoretical and practical implications for promoting the development of cultural and tourism variety shows and tourism destinations.
  • Tourism Research. 2025, 17(4): 59-72.
    To explore the influence mechanism of tourists' psychological contract violation on the quality of tourism experience and promote the improvement of tourists' tourism experience quality. Based on the data from 550 questionnaires as samples, a moderated chain mediation model was constructed and empirically analyzed. The research findings are as follows: the violation of tourists' psychological contract has a negative impact on the quality of tourism experience, while tourists' gaze and the value of digital tourism experience play a mediating role between the two; the peer role plays a moderating role between tourists' violation of psychological contract and the quality of tourism experience; the peer role significantly negatively moderates the effect of tourists' gaze and the digital experience value of tourism on the quality of tourism experience.
  • Tourism Research. 2025, 17(4): 45-58.
    As a crucial “ tourist - destination” relationship, destination psychological ownership ( DPO ) offers a novel perspective to interpret tourist behaviours from the depth of psychological connections. However, the tourism research field currently lacks an in - depth exploration of its theoretical connotation and measurement tools. This study first elucidates the formation logic of DPO from the perspectives of extended self and implicit motives of ownership, clarifies its conceptual essence, and differentiates it from related human - place relationships. Subsequently, it constructs the fundamental characteristics of DPO, encompassing cognitive - emotional complexity, constructive interactivity, embodied experience, and the unity of object and self. Furthermore, adhering strictly to the normative steps of scale development, this study develops a 13 - item scale for measuring tourist’ DPO across three dimensions: place belongingness, self - identity, and self - efficacy. The stability of the scale is validated through the construction of a structural equation model. This research underscores the applicability and significance of psychological ownership in the tourism domain and provides a reliable measurement tool for subsequent studies on tourist psychology and behaviour.
  • Tourism Research. 2025, 17(4): 31-44.
    When distributing the benefits of rural tourism development, it is important not only to consider the amount of resources invested by all parties but also to evaluate the effectiveness of these investments, the risk - sharing among participants, and the progress of individual plans and tasks. This study uses DY Village in Huzhou City, Zhejiang Province as a case study. By analyzing the roles of the involved parties, the study employs the Shapely, value correction model of cooperative game theory to address the issue of benefit distribution in rural tourism development. The model is refined and optimized by incorporating four factors: the effectiveness of resource investment, the proportion of risk borne during the development process, the completion status of individual tasks, and additional cost expenditures. The findings indicate that the revised shapely value effectively reflects the actual value creation by all parties in rural tourism projects, leading to a more reasonable benefit distribution ratio. This model is practical and feasible. The conclusions of this study can serve as a reference for the benefit distribution in rural tourism project development, ensuring the stable and orderly progress of these projects.
  • Tourism Research. 2025, 17(4): 16-30.
    As significant components of urban leisure spaces, internet - famous bookstores attract visitors through distinctive servicescape design, yet the mechanism by which their servicescape influences behavioural intentions remains underexplored. This article investigates Chongqing's internet - famous bookstores using a mixed research method incorporating questionnaire surveys ( N = 548 valid questionnaires) , semi - structured interviews ( 62 randomly selected visitors ) , and network text analysis ( 1344 online reviews ) . SPSS 23.0 and AMOS 24.0 software were used to manage and analyze the data. The results show that both physical and social dimensions of servicescape significantly enhance visitors' perceived value and satisfaction. Visitors' perceived value significantly and positively affects satisfaction and behavioural intention, and satisfaction significantly and positively affects behavioural intention. The simple mediating role of perceived value in the relationships between the physical and social dimension of internet - famous bookstore's servicescape and visitors' behavioral intention is significant. The simple mediating role of satisfaction in the relationships between the physical dimension of internet - famous bookstore's servicescape and visitors' behavioral intention is significant. The chain mediating roles of perceived value and satisfaction in the effects of the physical and social dimension of internet - famous bookstore's servicescape on visitors' behavioral intention are significant. In the future, internet - famous bookstores should strengthen the characteristics of the physical dimension, provide a good humanistic environment, and consistently function as urban leisure - cultural landmarks.