New quality productivity, as a new form of productivity mainly characterized by innovation - driven, is increasingly highlighting its importance as the core force driving economic development. The article examines the relationship between new quality productivity and tourism economic development using a fixed - effects model with panel data from 30 provinces in China from 2010 to 20. The study found that the new quality productivity has a significant role in promoting the development of the tourism economy, which is mainly realized through the technological innovation effect, the human capital effect the industrial resilience promotion effect, and the upgrading of the industrial structure and the level of agglomeration can strengthen the tourism promotion effect of the new quality productivity. Heterogeneity analysis found that the tourism promotion effect of new quality productivity is more obvious and significant in the central and western regions, regions with a high abundance of tourism resources and high tourism reception capacity.

Cultural and tourism variety shows are important factors influencing audiences' emotional connections to destinations, but academic research on this topic remains limited. This study draws on innovation diffusion theory and narrative structure theory to construct a framework for the influence of narrative structure in cultural and tourism variety shows on audiences' emotional connections to destinations, and validates this framework using structural equation modelling and the Bootstrap method. The results show: the relative advantage, compatibility, and usability of the narrative structure of cultural and tourism variety shows have a direct positive impact on audiences' emotional connection to destinations, while observability and testability do not have a direct positive impact on audiences' emotional connection to destinations. Additionally, compatibility, usability, visibility, and observability can influence emotional connection through narrative transmission mediation or a chain of mediation involving narrative transmission and emotional arousal. While the mediating effects of relative advantage on destination emotional connection are not significant. This study explains the process of audience destination emotional connection from the perspective of innovation in the narrative structure of cultural and tourism variety shows, holding significant theoretical and practical implications for promoting the development of cultural and tourism variety shows and tourism destinations.

In the new era of social and economic construction, the agri-cultural tourism integration is the only way to realize the goal of agricultural and rural modernization and common prosperity. Taking the practice of the integrated development in Yunnan Province as an example, the structural dimension and internal mechanism of the agri-cultural tourism integrated development are deeply discussed by using the grounded theory research method. The study found that the structural dimensions of the agri-cultural tourism integration development mainly include five core dimensions: comprehensive development strategy, infrastructure and service innovation, organizational leadership and social participation, cultural resources and product innovation, agricultural transformation and industrial integration. The internal mechanism of the agri-cultural tourism integration development is the interaction between comprehensive development strategy and infrastructure construction, service innovation and organizational guidance, social participation and cultural resource development, cultural product innovation and agricultural transformation, industrial integration and market orientation. The practical path of the agri-cultural tourism integration development involves policy guidance, market docking, social participation and brand building, so as to realize resource integration, demand satisfaction, innovative development and brand promotion, and then promote the agri-cultural tourism integration development.

As a crucial “ tourist - destination” relationship, destination psychological ownership ( DPO ) offers a novel perspective to interpret tourist behaviours from the depth of psychological connections. However, the tourism research field currently lacks an in - depth exploration of its theoretical connotation and measurement tools. This study first elucidates the formation logic of DPO from the perspectives of extended self and implicit motives of ownership, clarifies its conceptual essence, and differentiates it from related human - place relationships. Subsequently, it constructs the fundamental characteristics of DPO, encompassing cognitive - emotional complexity, constructive interactivity, embodied experience, and the unity of object and self. Furthermore, adhering strictly to the normative steps of scale development, this study develops a 13 - item scale for measuring tourist’ DPO across three dimensions: place belongingness, self - identity, and self - efficacy. The stability of the scale is validated through the construction of a structural equation model. This research underscores the applicability and significance of psychological ownership in the tourism domain and provides a reliable measurement tool for subsequent studies on tourist psychology and behaviour.

Attention to tourism industry policy is a key area that the government pays attention to when formulating industrial policies, and has important guiding significance for the formulation of tourism industry policies. Taking the 2001—2024 State Council Government Work Report as a sample, the content analysis method is used, and the five-year plan is used as a unit. High-frequency words are extracted through ROST CM6, and the Nvivo encoding is used to observe the trend of attention in tourism industry policies. The research found that the evolution of tourism industry policy attention has three characteristics. The policy attention of tourism industry policy has changed from a single function to a comprehensive function, focusing on cultural construction investment in the target dimension, and focusing on fiscal policy in the tool dimension. There are three problems in the evolution of tourism industry policy attention, involving insufficient innovation and development of cultural tourism, low attention to talent training, and inconsistent proportion of fiscal policy investment. Based on this, policy suggestions are put forward, including promoting the innovative development of cultural tourism, attaching importance to professional talent training, reasonably adjusting financial investment, and providing guarantees for the high-quality development of the tourism industry.

Based on the concept of localization, this paper analyzes the connotation, logic and practical dimensions of the localization of rural homestays. It combines the rural revitalization strategy with the analytic hierarchy process ( AHP) to construct the evaluation index system of rural homestay localization from five dimensions: local economic promotion, industrial development and sharing, local products and services, ecological environment maintenance, and community development participation. The results show that the synergy of internal resource endowment mainly drives the localization practice of rural homestays, external market demand and multisubject participation, and its development effect is highly consistent with the strategic goal of rural revitalization. The main body of rural B&B business is integrated into the rural space with the localization of economic interests, cultural themes, social relations and environmental features, presenting dynamic and complex characteristics. At the system level, the development and sharing of the homestay industry and local products and services play a leading role in the localized development of rural homestays, while the talent cultivation and scene authenticity at the criterion level account for the largest proportion, and the local cultural service level at the index level is in the forefront.

This article takes tourists and tourism enterprises as the research objects, sorts out the typical litigation cases of tourists and tourism enterprises, and adopts the grounded theory to construct the evolution mechanism model of “ tourists - tourism enterprises” civil litigation cases. The research finds that in the potential opposition stage, there are situations such as untimely communication of tourism information and lack of tourism knowledge between tourists and tourism enterprises, resulting in the damage to tourists' rights and interests. In the cognitive intervention stage, the mismatch of tourism experience leads to changes in tourists' risk perception and trust, triggering a trust crisis. During the litigation intention stage, factors such as compensation determination and the determination of the compensation subject push the event towards litigation resolution. During the negotiation and mediation stage, if the negotiation is successful, the case may continue to be involved in the next round of cases; if it fails, the case may escalate to the litigation stage.

As significant components of urban leisure spaces, internet - famous bookstores attract visitors through distinctive servicescape design, yet the mechanism by which their servicescape influences behavioural intentions remains underexplored. This article investigates Chongqing's internet - famous bookstores using a mixed research method incorporating questionnaire surveys ( N = 548 valid questionnaires) , semi - structured interviews ( 62 randomly selected visitors ) , and network text analysis ( 1344 online reviews ) . SPSS 23.0 and AMOS 24.0 software were used to manage and analyze the data. The results show that both physical and social dimensions of servicescape significantly enhance visitors' perceived value and satisfaction. Visitors' perceived value significantly and positively affects satisfaction and behavioural intention, and satisfaction significantly and positively affects behavioural intention. The simple mediating role of perceived value in the relationships between the physical and social dimension of internet - famous bookstore's servicescape and visitors' behavioral intention is significant. The simple mediating role of satisfaction in the relationships between the physical dimension of internet - famous bookstore's servicescape and visitors' behavioral intention is significant. The chain mediating roles of perceived value and satisfaction in the effects of the physical and social dimension of internet - famous bookstore's servicescape on visitors' behavioral intention are significant. In the future, internet - famous bookstores should strengthen the characteristics of the physical dimension, provide a good humanistic environment, and consistently function as urban leisure - cultural landmarks.

Against the backdrop of agritourism integration, tourism industry agglomeration serves as a key driver for the high-quality development of rural tourism, offering novel approaches to agricultural emissions reduction. This study employs a fixed-effect model to examine the impact of tourism industry agglomeration on agricultural carbon emission intensity using panel data from 11 provinces ( municipalities) along the Yangtze River Economic Belt between 2001 and 2022. The level of agritourism integration is introduced as a moderating variable to further explore the underlying mechanisms. Findings indicate: ①Tourism industry agglomeration significantly suppresses agricultural carbon emission intensity in the Yangtze River Economic Belt, with results remaining robust after relevant stability tests. ② The suppression effect of tourism industry agglomeration on agricultural carbon emission intensity exhibits a marginally increasing trend with higher quantiles; tourism industry agglomeration exerts a significant suppression effect on agricultural carbon emissions in upstream and midstream regions, whereas its suppression effect is insignificant in downstream regions. ③ The influence of tourism industry agglomeration on agricultural carbon emission intensity within the Yangtze River Economic Belt is moderated by the level of agritourism integration, thereby weakening the emission reduction effect of tourism industry agglomeration on agriculture.

When distributing the benefits of rural tourism development, it is important not only to consider the amount of resources invested by all parties but also to evaluate the effectiveness of these investments, the risk - sharing among participants, and the progress of individual plans and tasks. This study uses DY Village in Huzhou City, Zhejiang Province as a case study. By analyzing the roles of the involved parties, the study employs the Shapely, value correction model of cooperative game theory to address the issue of benefit distribution in rural tourism development. The model is refined and optimized by incorporating four factors: the effectiveness of resource investment, the proportion of risk borne during the development process, the completion status of individual tasks, and additional cost expenditures. The findings indicate that the revised shapely value effectively reflects the actual value creation by all parties in rural tourism projects, leading to a more reasonable benefit distribution ratio. This model is practical and feasible. The conclusions of this study can serve as a reference for the benefit distribution in rural tourism project development, ensuring the stable and orderly progress of these projects.

To explore the influence mechanism of tourists' psychological contract violation on the quality of tourism experience and promote the improvement of tourists' tourism experience quality. Based on the data from 550 questionnaires as samples, a moderated chain mediation model was constructed and empirically analyzed. The research findings are as follows: the violation of tourists' psychological contract has a negative impact on the quality of tourism experience, while tourists' gaze and the value of digital tourism experience play a mediating role between the two; the peer role plays a moderating role between tourists' violation of psychological contract and the quality of tourism experience; the peer role significantly negatively moderates the effect of tourists' gaze and the digital experience value of tourism on the quality of tourism experience.

The construction of ecological civilization advance demonstration zones is an environmental pilot policy with the fundamental purpose of synergistically promoting the construction of ecological civilization and socio-economic development, and it is also an important way for tourism industry to achieve high-quality development. Based on the panel data of 30 provinces in China from 2011 to 2021, a double difference model is constructed to test the impact of ecological civilization demonstration zones on tourism eco-efficiency, and a mediation effect model is used to test the mechanism of its action. The results show that the construction of ecological civilization demonstration zones has a significant positive effect on the improvement of tourism eco-efficiency, and its effect shows a first increase and then a small decrease over time, and this positive effect is more significant for the eastern and central regions to improve tourism eco-efficiency; the mediating effect analysis reveals that the construction of ecological civilization demonstration zones is mainly through the positive incentives of driving innovation capacity and optimizing urbanization construction to improve regional eco-efficiency.

Based on the Elaboration Likelihood Model and Para-social Interaction Theory, the article constructs a relationship model between the character attributes ( attractiveness, credibility, homophily) and content attributes (relevance, authenticity, interestingness) of travel bloggers, para-social interaction, and fans' travel intentions. The test on 419 valid samples shows that the homophily, relevance, and interestingness of travel bloggers have a positive impact on fans' travel intentions. Character attributes are the edge path and content attributes are the center path; the attractiveness, credibility, homophily, authenticity and interestingness of travel bloggers positively affect fans' para-social interactions with them, which in turn affects fans' travel intentions.

Camping has developed from a means of survival in the early days of mankind into a leisure lifestyle, reflecting the human-land relationship centered on natural experience. Compared with the rapid development of camping tourism, although a certain number of research results have been formed at home and abroad, the theoretical research is still weak in general. Based on the theory of tourism systems, this paper constructs the theoretical analysis framework of camping tourism from the perspective of human-land relationship theory, and analyzes the existing achievements of camping tourism based on this framework system. The study found that camping tourism is closely related to nature, and outdoor leisure and temporary accommodation are its basic features. In camping tourism, the research on “ people” mainly includes the motivation for camping tourism, the influencing factors of camping tourism decisionmaking, and the functional effects of camping tourism on campers; the research on “ land” includes the development of camping industry, the planning and construction of camping tourism; the research on human-land interaction is mainly reflected in the environmental impact and management of camping tourism. Future research should continue to pay attention to the changes in campers' needs, strengthen the research on campers' operators and residents of camping tourism destinations, continue to carry out the research on the environmental impact and management of camping tourism, deepen the research on the industrial correlation and integration between camping tourism and destinations, and expand the research on the intermediary system and support system in the camping tourism system. At the same time, we should strengthen the transformation of the research paradigm of interdisciplinary integration.

This study, grounded in the framework of sustainable tourism, employed an experimental approach to examine the mechanisms by which perceived authenticity influences emotional experience and travel intention. Three experiments were conducted: Experiment 1 tested the difference between perceived authenticity and aesthetic authenticity; Experiment 2 explored the mediating role of emotional experience in the relationship between perceived authenticity and travel intention; and Experiment 3 analyzed the moderating effect of travel motivation ( escaping modernity vs. returning to modernity) on the links between perceived authenticity, emotional experience, and travel intention. The results revealed significant differences between perceived and aesthetic authenticity. Perceived authenticity positively influenced travel intention through emotional experience, with emotional experience playing a partial mediating role. Furthermore, the motivation to escape modernity amplified the effect of aesthetic authenticity on emotional experience, facilitating short-term emotional release, while the motivation to return to modernity strengthened the influence of cognitive authenticity on travel intention, supporting cultural identification and the construction of deeper meaning.

To investigate the spatial behavioral manifestations of heterogeneity in tourists’ travel durations, this study selects the central urban area of Chongqing ( a popular tourist destination in China) as the research region. Utilizing social network analysis and GIS spatial analysis, we explore the structural characteristics of tourist flow networks under different travel durations. The results reveal that: Prolonged travel durations drive the outward expansion of tourist flows, enhancing the diversity of attraction selection in peripheral areas. Spatial tourist flows across all durations exhibit an exponential distance-decay effect, most pronounced in two-day trips, followed by oneday trips, and weakest in trips lasting three days or longer. Extended durations correlate with increasingly complex network structures, where network density, connectivity, and structural hole advantages increase correspondingly. Core attractions maintain strong-to-strong connections regardless of duration, while path multiplicity and diversified route combinations emerge with longer stays. A reinforced core-periphery structure emerges as durations extend, demonstrating limited spillover effects from core to peripheral areas. These findings provide theoretical support for optimizing spatiotemporal resource allocation in mountainous cities.

As a kind of embodied practice, hiking is a popular way to generate personal and local emotional ties. However, the existing research still lacks attention to the emotional characteristics of hiking tourists, which is not conducive to destination managers understanding the emotional demands of tourists. Taking Wugong Mountain as a case, this paper discusses the emotional characteristics and influencing factors of hiking tourists by using emotional analysis and IPA analysis, combined with the comment text of the Ctrip website. The main conclusions are as follows: the emotional characteristics of hikers are “ strong-strong” and “ weak-weak”, with positive emotions as the main factor; the positive emotions of hikers are mainly influenced by natural scenery, public service facilities and surrounding traffic; the negative emotions of hikers are closely related to climate and temperature, environmental sanitation, consumption cost and the degree of congestion. In view of this, this paper further puts forward scientific and reasonable suggestions such as improving the service and management level of scenic spots, increasing the integration of cultural and sports tourism, and realizing the deep integration of people and situations.

As an important form of media, film and television productions are not only as vehicles for cultural value and entertainment but also as powerful tools for shaping the image of tourist destinations and enhancing tourist interest, which has important tourism research value. This highlights the necessity for comprehensive research. This paper examines tourists' behaviors, attitudes, and emotions through the lens of media pilgrimage theory within tourism sociology, analyzing the overall perception of tourists throughout the film and television tourism experience. It particularly emphasizes tourists' cognitive and emotional assessments before, during, and after their travels. The findings reveal that symbols and emotional representations influence tourists' decision-making; emotions and spatial elements enhance tourists' emotional experiences; discrepancies between expectations and reality shape tourists' perceptions; and community engagement and sharing reinforce tourists' identities after their trips.

With the deep integration of culture and tourism industries, new urbanization, as a people-centered national development strategy, is not only a key driving force to promote high-quality economic development, but also an important path to promote the high-quality development of cultural and tourism integration. Based on the Granger causality test, this paper reveals the two-way causal relationship between the new urbanization and the high-quality development of cultural and tourism integration. At the same time, the fixed effect model and the mediating effect model are used to verify the indirect impact of new urbanization on the high-quality development of cultural and tourism integration through infrastructure construction. The results show that new urbanization has a significant positive effect on the highquality development of cultural and tourism integration, and infrastructure construction plays a partial mediating role in this process. In addition, there is significant heterogeneity in the impact of new urbanization on the highquality development of cultural and tourism integration in various regions, among which the promotion effect on the western region is the most significant, while the impact on the central and eastern regions is relatively weak.

The viral spread of internet sensations like Zibo's barbecue craze and Kaifeng's “Wang Po Matchmaking” has turned tourism city “ explosive popularity” into a social hotspot. This study examines 12 cities that experienced such phenomena, applying the social ecosystem theory to collect 18 data indicators from 2016-2023 that could drive urban “ explosive popularity”. Through dynamic qualitative comparative analysis ( QCA) , it explores the spatiotemporal pathways and mechanisms behind this phenomenon. The research reveals three essential conditions: well-regulated supervision, sudden surge in online buzz and residents' warm hospitality. By analyzing commonalities and differences in regional development models, it proposes five strategies to boost cities' “explosive popularity”.

This study takes Xijiang Miao Village in Guizhou Province as the research object, aiming to explore the influence mechanism of host-guest interaction, emotional solidarity and flow experience on tourists' fitting behavior. By using SPSS 26.0 and Amos 27.0, the relationship model was verified through the structural equation model. The research results show that the host-guest interaction is not the direct cause of tourists' fitting behavior, but rather the result of the combined effect of emotional solidarity and flow experience; emotional solidarity has a significant positive impact on tourists' fitting behavior independently; emotional solidarity and flow experience have multiple mediating effects in the realization process of tourists' fitting behavior, which is reflected in the chain effect path of “ host-guest interaction → emotional solidarity → flow experience → tourists' fitting behavior”.

The development of rural tourism has transformed the role of farmers. Strengthening farmers' identification with their new roles constitutes a crucial link in promoting the in-depth development of rural tourism and serves as a powerful guarantee for achieving common prosperity. Taking farmers in rural tourism destinations as the research subject, this study constructs a theoretical model of tourism empowerment influencing farmers' role identity and proposes related hypotheses to explore the impact mechanisms of tourism empowerment on role identity. The research results indicate that economic empowerment, psychological empowerment, social empowerment, and community participation all exert significant positive effects on farmers' role identity. Economic empowerment, psychological empowerment, and political empowerment can indirectly influence farmers'role identity through community participation, with community participation playing a mediating role.

Based on the modified gravity model and social network analysis method, the spatial correlation intensity and network structure characteristics of the cultural and tourism industry agglomeration in 59 cities along the Yellow River Basin from 2010 to 2019 were analyzed. The results show that the agglomeration degree of the cultural and tourism industry in the cities along the Yellow River Basin shows obvious regional differences, the cultural and tourism industry gradually concentrates in the regional central cities, and the agglomeration effect is enhanced; the spatial correlation intensity of the cultural and tourism industry agglomeration shows the characteristics of network development, the driving effect of the central city on the surrounding cities is enhanced, and the dominant cities radiate to the surrounding areas, and the interaction and synergy of the cities in the region are prominent; the spatial correlation network structure of the cultural and tourism industry agglomeration is relatively stable, the cooperation and connection between cities are becoming increasingly close, and an efficient collaborative system has been formed, with a general correlation agglomeration effect; the spatial correlation network of the cultural and tourism industry agglomeration presents a coreedge structure, there is an obvious small group agglomeration phenomenon within the network, and the changes in the members of the cohesive subgroup show crossregional diffusion and significant spillover effects.

Since the implementation of the rural revitalization strategy, the rural tourism industry has flourished, and rural tourism homestays have gradually become a hot topic in both business and academic circles. This study follows the logic of social capital - dynamic capabilities - performance and establishes a mediating effect model to investigate how social capital influences the performance of rural tourism homestays through dynamic capabilities. The findings reveal that rural tourism homestays can leverage their accumulated cognitive and relational social capital to develop adaptive capabilities including environmental sensing, integrative absorption, and innovation in response to external environmental changes, thereby exerting a positive influence on performance.

The tourism field is based on a spatio-temporal perspective, yet the temporal dimension has not received sufficient attention consistent with the spatial dimension. Guided by the unified view of time and space, this article aims to extract the types and implications of travel time and explore the interaction mechanism of travel time types. Based on the travelogue guide of Ctrip website and supplemented by NVivo software, text analysis and coding work are carried out. The research finds that the types of travel time can be divided into the time of the source of tourists, the time of the destination, the time of tourists and the perception of time. The allocation and handling of limited time by tourists in a semi-self-controlled state express their attempt to escape from the time in the place of origin and their self-choice of the time at the destination, ultimately culminating in their reflection on the meaning of individual life and the world of daily life.

Based on the ABC attitude model, this study investigates the impact mechanism of cognitive image focus on on-site travel intention among short video users in the context of new media. By constructing a structural equation model, this study verifies the influence paths of the four dimensions of cognitive image focus on on-site travel intention through viewing experience perception. The results indicate that landscape image and service image significantly positively influence on-site travel intention through the mediating effects of escapism, presence and enjoyment. Facility image positively influences on-site travel intention through the mediating effects of presence and enjoyment, while the mediating effect of safety image is not significant. Additionally, interactivity positively moderates the relationship between presence, enjoyment, and on-site travel intention.

Psychological resilience and optimism, as two key psychological traits, jointly influence tourists' risk perception and travel intention, and play a significant role in the revitalization of tourism economy and personal behavior decision-making. Based on the Risk Perception Theory and Psychological Resilience Theory, this study constructs a theoretical framework, with psychological resilience as the mediating variable and optimism as the moderating variable incorporated into the model. It aims to explore how tourists' psychological traits affect their risk perception and travel intention, as well as the internal relationships among these variables. The results show that: Risk perception has a significant negative impact on both travel intention and psychological resilience, while psychological resilience has a significant positive impact on travel intention; Psychological resilience plays a mediating role in the process of risk perception affecting travel intention, and exerts a positive effect on travel intention; Optimism moderates the mediating effect of psychological resilience, as well as the direct effects of risk perception on psychological resilience and travel intention.

Perceived value of educational tourism is an important factor influencing the effectiveness of practice. The development of the perceived value scale for educational tourism is relatively lagging behind, which limits the empirical application of perceived value theory in this specific domain. This study employed grounded theory, exploratory factor analysis, and confirmatory factor analysis to explore the dimensions of perceived value in red educational tourism and constructed a measurement scale, taking the “ Long March Monument Educational Tourism ” premium route in Sichuan Province as a case. The results show that: there are six dimensions of perceived value in red educational tourism, including resource quality, emotional value, service value, perceived cost, social value, and educational value. Red educational tourism has unique educational value. The reliability and stability of the perceived value dimensions of red educational tourism and their measurement items are tested, and the constructed scale is verified to be stable. The findings extend the theory of perceived value in educational tourism and optimize the measurement tools for empirical studies.

Under the background of the rapid development of information technology, China's exhibition industry has gradually changed from “ offline” to “ online”. Current academic research on online exhibitions lags behind relatively. Aiming at the audience experience of online exhibition, this paper developed the online exhibition audience experience scale through grounded theory, and verified the good internal consistency, reliability and structural validity of the scale, taking the X company online exhibition as a case study through questionnaire. The results show that the online exhibition audience experience scale can be divided into six dimensions ( invisible atmosphere, tangible environment, social interaction, online content, entertainment interaction, online payment) . The scale highlights the differences between the online and offline experience perception, the disappearing process of the social dimension of the offline experience, cultural symbol dimension and destination dimension of offline experience on the online experience, and the similar impact on online experience from the invisible atmosphere and physical environment dimension of offline experience. The scale confirms the contribution of physical environment for the online exhibition, and it is the core of the audience experience of the online exhibition, because it is the most easily perceived factor that can make the audience have the first impression in the process of participating in the online exhibition.

The rationality of the location of public toilets in scenic spots directly affects the satisfaction of tourists, especially in scenic spots with complex terrain, the uneven distribution of toilets increases the inconvenience of tourists to go to the toilet and affect their tour experience. To solve this problem, this paper takes Seven Stars - Scenic Spot in Guilin as an example, applies the maximum coverage model to optimize the location of public toilets, collects the spatial information of the scenic spot and constructs a vector map for analysis. The study found that the coverage rate of the existing toilets in Seven Stars - Scenic Spot (the proportion of the number of scenic spots covered by toilets in the total number of scenic spots in the region) was 58.8% , and there was room for optimization. After optimizing the layout, with the same number of toilets, the maximum coverage model was applied to increase the coverage rate of scenic spots to 84.3% , which verified the effectiveness of the model in layout optimization. Further, with the addition of one and two toilets, the coverage rate has increased to 88.2% and 92.1% , respectively. The maximum coverage model is feasible in the optimization of toilet location in scenic spots with complex terrain, and provides a scientific basis for the optimization of toilet layout in Seven Stars-Scenic Spot. At the same time, it has certain reference value for other scenic spots of the same type, and helps to improve tourist experience.

Based on Fan Bin's three-tier empowerment theory, this paper takes female tourism practitioners in Zhoushan Islands as the research object, collects data through interviews and online observation, and uses grounded theory to build a path and mechanism model for empowering female tourism practitioners with new media. Research shows that under the internal and external opportunities, due to hobbies, family needs, referrals from others or market demand, women begin to use new media to engage in tourism. Through online active marketing, enhanced interaction or receiving government training, industry assistance and other empowerment modes, women finally realize economic and technical empowerment at the individual level, emotional and social empowerment at the interpersonal level and political empowerment at the social level, among which we should also be alert to the disempowerment effects of new media such as psychological barriers, platform restrictions and social doubts. Among them, empowerment opportunity is the prerequisite of the model, and the model plays a media role in the result.

Rural tourism is an important path to achieving rural revitalization. The new endogenous development focuses on the predicament of tourism development in ethnic areas, taking into account both the absorption of external forces and the stimulation of internal driving forces, which can provide new ideas for the development of tourism in ethnic areas. From the perspective of the new endogenous development theory, this study selects the Xijiang Qianhu Miao Village in Guizhou Province as the case study object, to explore the path and mechanism for ethnic areas to achieve comprehensive rural revitalization through tourism-driven development. The research finds that the tourism development of Qianhu Miao Village has gone through the “ community-nitiated endogenous exploration stage” , the “ government-led exogenous tourism development stage ” , and the “ new endogenous development stage towards revitalization” . In terms of mechanism, a three-stage development process was sorted out based on the element logic of resources, identity and participation, and the basic element-driven mechanism, the collaborative evolution mechanism of multiple subjects and the formation mechanism of villagers' endogenous motivation for the new endogenous development of tourism in ethnic areas were derived.

Facing multiple challenges such as natural disasters and public health security incidents, the sensitivity and vulnerability of the tourism economy have become increasingly prominent. As part of high-quality tourism development, enhancing tourism economic resilience can not only effectively prevent external risks but also maintain the sustained and stable development of the tourism industry. The development of new quality productivity has injected new vitality and possibilities into the tourism economy. This study empirically analyzes the impact effect of new quality productivity on China's tourism economic resilience by measuring the development level of new quality productivity and the level of tourism economic resilience in 30 Chinese provinces from 2012 to 2023. The results show that new quality productivity can significantly promote the enhancement of tourism economic resilience, influence tourism economic resilience through regional technological innovation and industrial structure upgrading, exhibit spatial auto-correlation and exert a positively spatial spillover effect on the tourism economic resilience of surrounding areas. Based on this, it is recommended to enhance the investment in new quality productivity, strengthen the resilience-driven mechanisms of the tourism economy, and promote the integration of traditional resources with technological elements, thereby comprehensively improving the tourism economy resilience.

The “ Chinese Festivals” series of programs on Henan Satellite TV presents the cultural resources of Central Plains and the characteristics of Henan cities to the public in a brand-new creative form, endowing the transformation and development of Henan's tourism industry with impetus and building an innovative ecosystem of media and tourism integration. Based on the stimulus-organism-response ( SOR) theory, this article constructs a structural equation model to empirically explore the network dissemination effect of cultural IP-themed programs on TV stations and its influence mechanism on tourism willingness. The results show that in the process of online dissemination of cultural IP-themed programs of TV stations, the interactivity of media attributes, the popularity of videos and the cultural nature of content attributes will have a significantly positive impact on the tourism willingness of the audience. Perceived value and immersive experience, as two important variables at the organism level, play a mediating role in the process in which interactivity, video popularity and cultural elements affect the willingness to travel. Thus, the internal mechanism by which environmental stimulus factors in the context of new media ultimately act on the audience's travel willingness through mediating variables is revealed.

Exploring the relationship between economic growth of Guangxi's tourism industry and carbon emissions is of great significance for promoting green sustainable development and achieving the carbon neutrality goal. Based on the economic and tourism data of Guangxi from 2000 to 2023, this study systematically analyzes the impact mechanism of tourism economic growth on carbon emissions from three dimensions: tourism transportation, tourism activities, and tourism accommodation by constructing an Environmental Kuznets Curve ( EKC ) model and combining it with the Spearman correlation coefficient, revealing the carbon emission characteristics and differences in different links. The study finds that: the carbon emissions of Guangxi's tourism industry and tourism income conform to the EKC hypothesis, showing an “inverted U-shaped” feature of first rising and then falling. There is significant heterogeneity in the impact of tourism revenue on carbon emissions at various stages. The carbon emissions from tourism transportation show a significant “inverted U-shaped” change, which is strongly positively correlated with tourism revenue; the carbon emissions from tourism accommodation show an “ N-shaped” fluctuation in an upward trend, with a weak response to revenue changes; the carbon emissions from tourism activities are in an “ inverted U-shaped” upward trend, which have not yet reached a turning point, and are highly correlated with revenue. The implementation of low-carbon policies in the “12th Five-Year Plan” has effectively slowed down the growth rate of carbon emissions, and the economy and the environment have gradually decoupled.

Under the context of the integration of culture and tourism, the coordinated development of public cultural services and the tourism industry serves as a key driver for achieving high-quality integration. Understanding their interactive relationship is therefore of critical significance. This study applies the entropy method, the coupling coordination degree model, and the obstacle degree model to investigate the spatiotemporal evolution characteristics and the main obstacle factors of the coupling coordination between public cultural services and tourism in Guangxi from 2013 to 2023. The results indicate that during the study period, the development level of public cultural services in Guangxi is relatively higher than that of the tourism industry; however, both remain at a generally low level. The coupling coordination between public cultural services and tourism in Guangxi generally follows a trend of “ steady growth, abrupt decline and gradual recovery”. Spatially, it exhibits a tiered pattern centered on Guilin as the primary hub, Nanning as the secondary core, with development lagging in the central and eastern regions. The top three factors impeding the coupling and coordinated development of public cultural services and tourism in Guangxi are the number of museums, international tourism revenue, and inbound tourist arrivals.

The exploration of multi-scale tourist flow network structures based on regional characteristics is of significant importance for optimizing the spatial layout of urban tourism resources and market development. Taking Guiyang City as a case study, distinguished by its multi-ethnic communities and active culinary consumption, this research applies social network analysis and GIS- based statistical methods to examine its tourist flow network across multiple scales. Results show that at the macro scale, the tourist flow network in Guiyang presents a pattern of “ core-axis radiation with distance decay”. At the meso scale, Yunyan, Nanming, and Huaxi Districts constitute the core tourism zone, while other districts and counties mostly exhibit features such as one-way dependency, internal circulation, or scattered attachment. At the micro scale, Jiaxiu Tower, Qianling Mountain Park, and Qingyan Ancient Town demonstrate the highest comprehensive centrality, functioning as key hubs for organizing and regulating tourist flows within the network. The study offers theoretical and practical insights for tourism planning and resource optimization in Guiyang and other cities with similar regional characteristics.

To investigate the spatial characteristics of tourist flows in underdeveloped cultural tourism regions, this study focuses on the Hedong areas of Gansu Province. Using active digital footprint data derived from Ctrip travelogues, the study constructs an attraction-level tourist flow network and applies a combined approach integrating social network analysis and GIS-based spatial identification methods. Results indicate that tourism flows within the study area exhibit a distinct “ dual—core—periphery gradient” structure. Lanzhou and Tianshui consistently occupy primary core positions in terms of both network centrality and spatial clustering, whereas Dingxi, Pingliang, Qingyang, and other locations remain in a peripheral position characterised by weak connectivity and limited integration. Network density and core-periphery fit tests demonstrate the significant stability of this structural configuration. Kernel density and hotspot detection analyses further validate the reinforcement effect of transport corridors and scenic area grades on spatial clustering. Transport accessibility, scenic area brand spillover effects, and visitor path dependency jointly drive the formation of this “ dual-core” clustering pattern. The cross-validation of network structure and spatial clustering characteristics of tourism flows in underdeveloped regions offers empirical evidence for a structural interpretation of uneven regional tourism development.

In the context of new media, short videos have become an important way to promote cultural tourism owing to their advantages of efficient dissemination and strong interactivity. Most existing studies focus on the macro level, while research on the micro mechanism of the formation process of audience value recognition remains relatively insufficient. Taking the “ Manxing National Road” short video series on Douyin as an example, this study adopts the LDA topic modeling method to analyze and sort out the comment data of this series. It systematically expounds the formation path of audience value recognition for cultural and tourism short videos in the new media context, and constructs a formation mechanism model of audience value recognition for new media cultural and tourism short videos. This model includes four dimensions: cognitive drive, emotional resonance, behavioral intention and technological empowerment. The research enriches the theoretical systems of audience research and new media cultural and tourism short video research, and also provides practical guidance for the vitality stimulation of the cultural tourism industry in the new media wave.

Taking the urban agglomeration on the northern slope of Tianshan Mountains as the research area, based on the POI data in June 2024, this paper analyzes the spatial agglomeration characteristics of tourism elements by using the nearest neighbor index, kernel density estimation and spatial correlation method. The results show that the tourism elements show a “ one-core multi-polar” spatial pattern, and the agglomeration intensity shows a three-level gradient, i.e. dining and shopping > accommodation, traffic and entertainment > travel, with a structural concentration index of 0.679. The six elements form three types of spatial correlation modes. Among them, tourism transportation has a global hub effect, which promotes the formation of “ close distance — strong agglomeration” mode of catering and shopping, while the “ long distance — weak agglomeration” correlation mode with tourism elements as the core reflects its lack of supporting facilities. Based on this, the optimization path of “ one circle and three districts — one axis and two wings” is proposed to promote the synergy and high-quality development of regional tourism elements by strengthening the hub, cultivating multi-pole and axis linkage.