In the new era of social and economic construction, the agri-cultural tourism integration is the only way to realize the goal of agricultural and rural modernization and common prosperity. Taking the practice of the integrated development in Yunnan Province as an example, the structural dimension and internal mechanism of the agri-cultural tourism integrated development are deeply discussed by using the grounded theory research method. The study found that the structural dimensions of the agri-cultural tourism integration development mainly include five core dimensions: comprehensive development strategy, infrastructure and service innovation, organizational leadership and social participation, cultural resources and product innovation, agricultural transformation and industrial integration. The internal mechanism of the agri-cultural tourism integration development is the interaction between comprehensive development strategy and infrastructure construction, service innovation and organizational guidance, social participation and cultural resource development, cultural product innovation and agricultural transformation, industrial integration and market orientation. The practical path of the agri-cultural tourism integration development involves policy guidance, market docking, social participation and brand building, so as to realize resource integration, demand satisfaction, innovative development and brand promotion, and then promote the agri-cultural tourism integration development.

Attention to tourism industry policy is a key area that the government pays attention to when formulating industrial policies, and has important guiding significance for the formulation of tourism industry policies. Taking the 2001—2024 State Council Government Work Report as a sample, the content analysis method is used, and the five-year plan is used as a unit. High-frequency words are extracted through ROST CM6, and the Nvivo encoding is used to observe the trend of attention in tourism industry policies. The research found that the evolution of tourism industry policy attention has three characteristics. The policy attention of tourism industry policy has changed from a single function to a comprehensive function, focusing on cultural construction investment in the target dimension, and focusing on fiscal policy in the tool dimension. There are three problems in the evolution of tourism industry policy attention, involving insufficient innovation and development of cultural tourism, low attention to talent training, and inconsistent proportion of fiscal policy investment. Based on this, policy suggestions are put forward, including promoting the innovative development of cultural tourism, attaching importance to professional talent training, reasonably adjusting financial investment, and providing guarantees for the high-quality development of the tourism industry.

Based on the Elaboration Likelihood Model and Para-social Interaction Theory, the article constructs a relationship model between the character attributes ( attractiveness, credibility, homophily) and content attributes (relevance, authenticity, interestingness) of travel bloggers, para-social interaction, and fans' travel intentions. The test on 419 valid samples shows that the homophily, relevance, and interestingness of travel bloggers have a positive impact on fans' travel intentions. Character attributes are the edge path and content attributes are the center path; the attractiveness, credibility, homophily, authenticity and interestingness of travel bloggers positively affect fans' para-social interactions with them, which in turn affects fans' travel intentions.

Against the backdrop of agritourism integration, tourism industry agglomeration serves as a key driver for the high-quality development of rural tourism, offering novel approaches to agricultural emissions reduction. This study employs a fixed-effect model to examine the impact of tourism industry agglomeration on agricultural carbon emission intensity using panel data from 11 provinces ( municipalities) along the Yangtze River Economic Belt between 2001 and 2022. The level of agritourism integration is introduced as a moderating variable to further explore the underlying mechanisms. Findings indicate: ①Tourism industry agglomeration significantly suppresses agricultural carbon emission intensity in the Yangtze River Economic Belt, with results remaining robust after relevant stability tests. ② The suppression effect of tourism industry agglomeration on agricultural carbon emission intensity exhibits a marginally increasing trend with higher quantiles; tourism industry agglomeration exerts a significant suppression effect on agricultural carbon emissions in upstream and midstream regions, whereas its suppression effect is insignificant in downstream regions. ③ The influence of tourism industry agglomeration on agricultural carbon emission intensity within the Yangtze River Economic Belt is moderated by the level of agritourism integration, thereby weakening the emission reduction effect of tourism industry agglomeration on agriculture.

The exploration of multi-scale tourist flow network structures based on regional characteristics is of significant importance for optimizing the spatial layout of urban tourism resources and market development. Taking Guiyang City as a case study, distinguished by its multi-ethnic communities and active culinary consumption, this research applies social network analysis and GIS- based statistical methods to examine its tourist flow network across multiple scales. Results show that at the macro scale, the tourist flow network in Guiyang presents a pattern of “ core-axis radiation with distance decay”. At the meso scale, Yunyan, Nanming, and Huaxi Districts constitute the core tourism zone, while other districts and counties mostly exhibit features such as one-way dependency, internal circulation, or scattered attachment. At the micro scale, Jiaxiu Tower, Qianling Mountain Park, and Qingyan Ancient Town demonstrate the highest comprehensive centrality, functioning as key hubs for organizing and regulating tourist flows within the network. The study offers theoretical and practical insights for tourism planning and resource optimization in Guiyang and other cities with similar regional characteristics.

Virtual tourism flows and spatial mismatch analysis of transportation accessibility provides new perspectives for precise marketing by tourism enterprises and high-quality development of tourism destinations. This article employs methods such as the center-of-gravity model, spatial mismatch model, and optimal parameter geographic detector to explore the spatial mismatch characteristics and influencing factors between the inflow and outflow levels of virtual tourism flows and transportation accessibility in Yunnan Province. The results indicatethat, firstly, the spatial pattern of virtual tourism flows exhibits a pronounced “ core-periphery” structure. Inbound flows form a high-density cluster centered on the Kunming-Dali-Lijiang-Xishuangbanna region, while outbound flows exhibit dual-core polarization between Kunming and Dali. Secondly, although overall transportation accessibility has improved, significant regional disparities persist. Thirdly, both macro-and micro-level spatial mismatch exist between virtual tourism flows and transportation accessibility. Fourthly, inbound mismatches are driven by the interaction of multiple factors including tourism resources and service capacity, whereas outbound mismatches are primarily influenced by the single factor of economic development level.

In the context of new media, short videos have become an important way to promote cultural tourism owing to their advantages of efficient dissemination and strong interactivity. Most existing studies focus on the macro level, while research on the micro mechanism of the formation process of audience value recognition remains relatively insufficient. Taking the “ Manxing National Road” short video series on Douyin as an example, this study adopts the LDA topic modeling method to analyze and sort out the comment data of this series. It systematically expounds the formation path of audience value recognition for cultural and tourism short videos in the new media context, and constructs a formation mechanism model of audience value recognition for new media cultural and tourism short videos. This model includes four dimensions: cognitive drive, emotional resonance, behavioral intention and technological empowerment. The research enriches the theoretical systems of audience research and new media cultural and tourism short video research, and also provides practical guidance for the vitality stimulation of the cultural tourism industry in the new media wave.

Under the context of the integration of culture and tourism, the coordinated development of public cultural services and the tourism industry serves as a key driver for achieving high-quality integration. Understanding their interactive relationship is therefore of critical significance. This study applies the entropy method, the coupling coordination degree model, and the obstacle degree model to investigate the spatiotemporal evolution characteristics and the main obstacle factors of the coupling coordination between public cultural services and tourism in Guangxi from 2013 to 2023. The results indicate that during the study period, the development level of public cultural services in Guangxi is relatively higher than that of the tourism industry; however, both remain at a generally low level. The coupling coordination between public cultural services and tourism in Guangxi generally follows a trend of “ steady growth, abrupt decline and gradual recovery”. Spatially, it exhibits a tiered pattern centered on Guilin as the primary hub, Nanning as the secondary core, with development lagging in the central and eastern regions. The top three factors impeding the coupling and coordinated development of public cultural services and tourism in Guangxi are the number of museums, international tourism revenue, and inbound tourist arrivals.

Empathy serves as a critical variable in regulating tourist-host relationships, and investigating its formation mechanisms is essential for destination emotional management. This study examines the formation mechanisms of tourists' positive empathy in Langzhong Ancient Town using structural equation modeling ( SEM) . Findings reveal that tourists'high-level authenticity perception significantly promotes positive empathy, with flow experience and place attachment acting as mediators. The specific pathway is: authenticity perception→flow experience→place dependence→place identity →positive empathy. The study confirms that preserving and highlighting destination authenticity is key to fostering positive empathy, providing both theoretical and practical insights for tourism emotional management.

The construction of ecological civilization advance demonstration zones is an environmental pilot policy with the fundamental purpose of synergistically promoting the construction of ecological civilization and socio-economic development, and it is also an important way for tourism industry to achieve high-quality development. Based on the panel data of 30 provinces in China from 2011 to 2021, a double difference model is constructed to test the impact of ecological civilization demonstration zones on tourism eco-efficiency, and a mediation effect model is used to test the mechanism of its action. The results show that the construction of ecological civilization demonstration zones has a significant positive effect on the improvement of tourism eco-efficiency, and its effect shows a first increase and then a small decrease over time, and this positive effect is more significant for the eastern and central regions to improve tourism eco-efficiency; the mediating effect analysis reveals that the construction of ecological civilization demonstration zones is mainly through the positive incentives of driving innovation capacity and optimizing urbanization construction to improve regional eco-efficiency.

To investigate the spatial characteristics of tourist flows in underdeveloped cultural tourism regions, this study focuses on the Hedong areas of Gansu Province. Using active digital footprint data derived from Ctrip travelogues, the study constructs an attraction-level tourist flow network and applies a combined approach integrating social network analysis and GIS-based spatial identification methods. Results indicate that tourism flows within the study area exhibit a distinct “ dual—core—periphery gradient” structure. Lanzhou and Tianshui consistently occupy primary core positions in terms of both network centrality and spatial clustering, whereas Dingxi, Pingliang, Qingyang, and other locations remain in a peripheral position characterised by weak connectivity and limited integration. Network density and core-periphery fit tests demonstrate the significant stability of this structural configuration. Kernel density and hotspot detection analyses further validate the reinforcement effect of transport corridors and scenic area grades on spatial clustering. Transport accessibility, scenic area brand spillover effects, and visitor path dependency jointly drive the formation of this “ dual-core” clustering pattern. The cross-validation of network structure and spatial clustering characteristics of tourism flows in underdeveloped regions offers empirical evidence for a structural interpretation of uneven regional tourism development.

Taking the urban agglomeration on the northern slope of Tianshan Mountains as the research area, based on the POI data in June 2024, this paper analyzes the spatial agglomeration characteristics of tourism elements by using the nearest neighbor index, kernel density estimation and spatial correlation method. The results show that the tourism elements show a “ one-core multi-polar” spatial pattern, and the agglomeration intensity shows a three-level gradient, i.e. dining and shopping > accommodation, traffic and entertainment > travel, with a structural concentration index of 0.679. The six elements form three types of spatial correlation modes. Among them, tourism transportation has a global hub effect, which promotes the formation of “ close distance — strong agglomeration” mode of catering and shopping, while the “ long distance — weak agglomeration” correlation mode with tourism elements as the core reflects its lack of supporting facilities. Based on this, the optimization path of “ one circle and three districts — one axis and two wings” is proposed to promote the synergy and high-quality development of regional tourism elements by strengthening the hub, cultivating multi-pole and axis linkage.

As an important form of media, film and television productions are not only as vehicles for cultural value and entertainment but also as powerful tools for shaping the image of tourist destinations and enhancing tourist interest, which has important tourism research value. This highlights the necessity for comprehensive research. This paper examines tourists' behaviors, attitudes, and emotions through the lens of media pilgrimage theory within tourism sociology, analyzing the overall perception of tourists throughout the film and television tourism experience. It particularly emphasizes tourists' cognitive and emotional assessments before, during, and after their travels. The findings reveal that symbols and emotional representations influence tourists' decision-making; emotions and spatial elements enhance tourists' emotional experiences; discrepancies between expectations and reality shape tourists' perceptions; and community engagement and sharing reinforce tourists' identities after their trips.

This study, grounded in the framework of sustainable tourism, employed an experimental approach to examine the mechanisms by which perceived authenticity influences emotional experience and travel intention. Three experiments were conducted: Experiment 1 tested the difference between perceived authenticity and aesthetic authenticity; Experiment 2 explored the mediating role of emotional experience in the relationship between perceived authenticity and travel intention; and Experiment 3 analyzed the moderating effect of travel motivation ( escaping modernity vs. returning to modernity) on the links between perceived authenticity, emotional experience, and travel intention. The results revealed significant differences between perceived and aesthetic authenticity. Perceived authenticity positively influenced travel intention through emotional experience, with emotional experience playing a partial mediating role. Furthermore, the motivation to escape modernity amplified the effect of aesthetic authenticity on emotional experience, facilitating short-term emotional release, while the motivation to return to modernity strengthened the influence of cognitive authenticity on travel intention, supporting cultural identification and the construction of deeper meaning.

Perceived value of educational tourism is an important factor influencing the effectiveness of practice. The development of the perceived value scale for educational tourism is relatively lagging behind, which limits the empirical application of perceived value theory in this specific domain. This study employed grounded theory, exploratory factor analysis, and confirmatory factor analysis to explore the dimensions of perceived value in red educational tourism and constructed a measurement scale, taking the “ Long March Monument Educational Tourism ” premium route in Sichuan Province as a case. The results show that: there are six dimensions of perceived value in red educational tourism, including resource quality, emotional value, service value, perceived cost, social value, and educational value. Red educational tourism has unique educational value. The reliability and stability of the perceived value dimensions of red educational tourism and their measurement items are tested, and the constructed scale is verified to be stable. The findings extend the theory of perceived value in educational tourism and optimize the measurement tools for empirical studies.

The viral spread of internet sensations like Zibo's barbecue craze and Kaifeng's “Wang Po Matchmaking” has turned tourism city “ explosive popularity” into a social hotspot. This study examines 12 cities that experienced such phenomena, applying the social ecosystem theory to collect 18 data indicators from 2016-2023 that could drive urban “ explosive popularity”. Through dynamic qualitative comparative analysis ( QCA) , it explores the spatiotemporal pathways and mechanisms behind this phenomenon. The research reveals three essential conditions: well-regulated supervision, sudden surge in online buzz and residents' warm hospitality. By analyzing commonalities and differences in regional development models, it proposes five strategies to boost cities' “explosive popularity”.

This study takes Xijiang Miao Village in Guizhou Province as the research object, aiming to explore the influence mechanism of host-guest interaction, emotional solidarity and flow experience on tourists' fitting behavior. By using SPSS 26.0 and Amos 27.0, the relationship model was verified through the structural equation model. The research results show that the host-guest interaction is not the direct cause of tourists' fitting behavior, but rather the result of the combined effect of emotional solidarity and flow experience; emotional solidarity has a significant positive impact on tourists' fitting behavior independently; emotional solidarity and flow experience have multiple mediating effects in the realization process of tourists' fitting behavior, which is reflected in the chain effect path of “ host-guest interaction → emotional solidarity → flow experience → tourists' fitting behavior”.

Psychological resilience and optimism, as two key psychological traits, jointly influence tourists' risk perception and travel intention, and play a significant role in the revitalization of tourism economy and personal behavior decision-making. Based on the Risk Perception Theory and Psychological Resilience Theory, this study constructs a theoretical framework, with psychological resilience as the mediating variable and optimism as the moderating variable incorporated into the model. It aims to explore how tourists' psychological traits affect their risk perception and travel intention, as well as the internal relationships among these variables. The results show that: Risk perception has a significant negative impact on both travel intention and psychological resilience, while psychological resilience has a significant positive impact on travel intention; Psychological resilience plays a mediating role in the process of risk perception affecting travel intention, and exerts a positive effect on travel intention; Optimism moderates the mediating effect of psychological resilience, as well as the direct effects of risk perception on psychological resilience and travel intention.

Based on the ABC attitude model, this study investigates the impact mechanism of cognitive image focus on on-site travel intention among short video users in the context of new media. By constructing a structural equation model, this study verifies the influence paths of the four dimensions of cognitive image focus on on-site travel intention through viewing experience perception. The results indicate that landscape image and service image significantly positively influence on-site travel intention through the mediating effects of escapism, presence and enjoyment. Facility image positively influences on-site travel intention through the mediating effects of presence and enjoyment, while the mediating effect of safety image is not significant. Additionally, interactivity positively moderates the relationship between presence, enjoyment, and on-site travel intention.

Under the background of the rapid development of information technology, China's exhibition industry has gradually changed from “ offline” to “ online”. Current academic research on online exhibitions lags behind relatively. Aiming at the audience experience of online exhibition, this paper developed the online exhibition audience experience scale through grounded theory, and verified the good internal consistency, reliability and structural validity of the scale, taking the X company online exhibition as a case study through questionnaire. The results show that the online exhibition audience experience scale can be divided into six dimensions ( invisible atmosphere, tangible environment, social interaction, online content, entertainment interaction, online payment) . The scale highlights the differences between the online and offline experience perception, the disappearing process of the social dimension of the offline experience, cultural symbol dimension and destination dimension of offline experience on the online experience, and the similar impact on online experience from the invisible atmosphere and physical environment dimension of offline experience. The scale confirms the contribution of physical environment for the online exhibition, and it is the core of the audience experience of the online exhibition, because it is the most easily perceived factor that can make the audience have the first impression in the process of participating in the online exhibition.

The rationality of the location of public toilets in scenic spots directly affects the satisfaction of tourists, especially in scenic spots with complex terrain, the uneven distribution of toilets increases the inconvenience of tourists to go to the toilet and affect their tour experience. To solve this problem, this paper takes Seven Stars - Scenic Spot in Guilin as an example, applies the maximum coverage model to optimize the location of public toilets, collects the spatial information of the scenic spot and constructs a vector map for analysis. The study found that the coverage rate of the existing toilets in Seven Stars - Scenic Spot (the proportion of the number of scenic spots covered by toilets in the total number of scenic spots in the region) was 58.8% , and there was room for optimization. After optimizing the layout, with the same number of toilets, the maximum coverage model was applied to increase the coverage rate of scenic spots to 84.3% , which verified the effectiveness of the model in layout optimization. Further, with the addition of one and two toilets, the coverage rate has increased to 88.2% and 92.1% , respectively. The maximum coverage model is feasible in the optimization of toilet location in scenic spots with complex terrain, and provides a scientific basis for the optimization of toilet layout in Seven Stars-Scenic Spot. At the same time, it has certain reference value for other scenic spots of the same type, and helps to improve tourist experience.

Since the implementation of the rural revitalization strategy, the rural tourism industry has flourished, and rural tourism homestays have gradually become a hot topic in both business and academic circles. This study follows the logic of social capital - dynamic capabilities - performance and establishes a mediating effect model to investigate how social capital influences the performance of rural tourism homestays through dynamic capabilities. The findings reveal that rural tourism homestays can leverage their accumulated cognitive and relational social capital to develop adaptive capabilities including environmental sensing, integrative absorption, and innovation in response to external environmental changes, thereby exerting a positive influence on performance.

The tourism field is based on a spatio-temporal perspective, yet the temporal dimension has not received sufficient attention consistent with the spatial dimension. Guided by the unified view of time and space, this article aims to extract the types and implications of travel time and explore the interaction mechanism of travel time types. Based on the travelogue guide of Ctrip website and supplemented by NVivo software, text analysis and coding work are carried out. The research finds that the types of travel time can be divided into the time of the source of tourists, the time of the destination, the time of tourists and the perception of time. The allocation and handling of limited time by tourists in a semi-self-controlled state express their attempt to escape from the time in the place of origin and their self-choice of the time at the destination, ultimately culminating in their reflection on the meaning of individual life and the world of daily life.

Rural tourism is an important path to achieving rural revitalization. The new endogenous development focuses on the predicament of tourism development in ethnic areas, taking into account both the absorption of external forces and the stimulation of internal driving forces, which can provide new ideas for the development of tourism in ethnic areas. From the perspective of the new endogenous development theory, this study selects the Xijiang Qianhu Miao Village in Guizhou Province as the case study object, to explore the path and mechanism for ethnic areas to achieve comprehensive rural revitalization through tourism-driven development. The research finds that the tourism development of Qianhu Miao Village has gone through the “ community-nitiated endogenous exploration stage” , the “ government-led exogenous tourism development stage ” , and the “ new endogenous development stage towards revitalization” . In terms of mechanism, a three-stage development process was sorted out based on the element logic of resources, identity and participation, and the basic element-driven mechanism, the collaborative evolution mechanism of multiple subjects and the formation mechanism of villagers' endogenous motivation for the new endogenous development of tourism in ethnic areas were derived.

Based on Fan Bin's three-tier empowerment theory, this paper takes female tourism practitioners in Zhoushan Islands as the research object, collects data through interviews and online observation, and uses grounded theory to build a path and mechanism model for empowering female tourism practitioners with new media. Research shows that under the internal and external opportunities, due to hobbies, family needs, referrals from others or market demand, women begin to use new media to engage in tourism. Through online active marketing, enhanced interaction or receiving government training, industry assistance and other empowerment modes, women finally realize economic and technical empowerment at the individual level, emotional and social empowerment at the interpersonal level and political empowerment at the social level, among which we should also be alert to the disempowerment effects of new media such as psychological barriers, platform restrictions and social doubts. Among them, empowerment opportunity is the prerequisite of the model, and the model plays a media role in the result.

Facing multiple challenges such as natural disasters and public health security incidents, the sensitivity and vulnerability of the tourism economy have become increasingly prominent. As part of high-quality tourism development, enhancing tourism economic resilience can not only effectively prevent external risks but also maintain the sustained and stable development of the tourism industry. The development of new quality productivity has injected new vitality and possibilities into the tourism economy. This study empirically analyzes the impact effect of new quality productivity on China's tourism economic resilience by measuring the development level of new quality productivity and the level of tourism economic resilience in 30 Chinese provinces from 2012 to 2023. The results show that new quality productivity can significantly promote the enhancement of tourism economic resilience, influence tourism economic resilience through regional technological innovation and industrial structure upgrading, exhibit spatial auto-correlation and exert a positively spatial spillover effect on the tourism economic resilience of surrounding areas. Based on this, it is recommended to enhance the investment in new quality productivity, strengthen the resilience-driven mechanisms of the tourism economy, and promote the integration of traditional resources with technological elements, thereby comprehensively improving the tourism economy resilience.

The “ Chinese Festivals” series of programs on Henan Satellite TV presents the cultural resources of Central Plains and the characteristics of Henan cities to the public in a brand-new creative form, endowing the transformation and development of Henan's tourism industry with impetus and building an innovative ecosystem of media and tourism integration. Based on the stimulus-organism-response ( SOR) theory, this article constructs a structural equation model to empirically explore the network dissemination effect of cultural IP-themed programs on TV stations and its influence mechanism on tourism willingness. The results show that in the process of online dissemination of cultural IP-themed programs of TV stations, the interactivity of media attributes, the popularity of videos and the cultural nature of content attributes will have a significantly positive impact on the tourism willingness of the audience. Perceived value and immersive experience, as two important variables at the organism level, play a mediating role in the process in which interactivity, video popularity and cultural elements affect the willingness to travel. Thus, the internal mechanism by which environmental stimulus factors in the context of new media ultimately act on the audience's travel willingness through mediating variables is revealed.

Exploring the relationship between economic growth of Guangxi's tourism industry and carbon emissions is of great significance for promoting green sustainable development and achieving the carbon neutrality goal. Based on the economic and tourism data of Guangxi from 2000 to 2023, this study systematically analyzes the impact mechanism of tourism economic growth on carbon emissions from three dimensions: tourism transportation, tourism activities, and tourism accommodation by constructing an Environmental Kuznets Curve ( EKC ) model and combining it with the Spearman correlation coefficient, revealing the carbon emission characteristics and differences in different links. The study finds that: the carbon emissions of Guangxi's tourism industry and tourism income conform to the EKC hypothesis, showing an “inverted U-shaped” feature of first rising and then falling. There is significant heterogeneity in the impact of tourism revenue on carbon emissions at various stages. The carbon emissions from tourism transportation show a significant “inverted U-shaped” change, which is strongly positively correlated with tourism revenue; the carbon emissions from tourism accommodation show an “ N-shaped” fluctuation in an upward trend, with a weak response to revenue changes; the carbon emissions from tourism activities are in an “ inverted U-shaped” upward trend, which have not yet reached a turning point, and are highly correlated with revenue. The implementation of low-carbon policies in the “12th Five-Year Plan” has effectively slowed down the growth rate of carbon emissions, and the economy and the environment have gradually decoupled.

Tourism brand building is a key initiative for promoting high-quality development of thetourism sector and accelerating the construction of a leading tourism nation. Based on the practicalcontext of deepening the integration of culture and tourism and enhancing urban soft power, this studyelaborates on the connotation and characteristics of the "Shanghai Tourism" brand and constructs ahigh-quality development evaluation system comprising 5 dimensions and 48 indicators. Using multi-source data, the development level of the " Shanghai Tourism" brand from 2022 to 2024 iscomprehensively measured. The findings indicate that the brand's development level has progressedfrom "relatively good" to "good", with variations observed across dimensions. The indicators arecategorized into three types-advantage factors, volatile factors and constraint factors-based on whichpathways for achieving high-quality development are proposed.

With the development of internet social media, the phenomenon of internet celebritiesemerging in rural spaces has provided new opportunities for the development of rural tourism. Theresulting internet celebrity check-in points have become a significant factor influencing the vitality ofrural areas. Taking Hanwang Village in Xuzhou city, Jiangsu province as an example，this studyanalyzes the spatial distribution characteristics of interet celebrity check-in points and the features ofinternet celebrity nodes. The findings reveal that the spatial pattern of interet-famous check-in spots isdynamically changing. The types and numbers of internet-famous nodes are undergoing significantchanges. Internet celebrity check-in spots exhibit characteristics such as granular refinement，tagging，filter-based aesthetics，and diversification of cultural experiences. Strategies such as integrating iconicsymbols from internet-famous stores，employing digital marketing, and reconstructing narrativeframeworks for scenic spaces offer potential solutions to the traffic acquisition challenges faced by ruraltourism destinations due to insufficiently developed rural characteristics. These findings providevaluable insights for guiding the positive evolution of internet celebrities，effectively channelling visitorflows from surrounding areas，and fostering the sustainable development of rural tourism destinations.

The negative impact of tourists' irresponsible environmental behaviors on destinationscenic spots has seriously hindered the healthy development of the tourism industry. This paperproposes research hypotheses and theoretical models for tourists' pro-environmental behavioral intentionbased on the SOR theory. Through a questionnaire survey of tourists in Xuanwu Lake Park in NanjingCity of Jiangsu Province，the research hypotheses are verified using the structural equation model. Theresults show that ecological environment stimulation positively affects tourists' pro-environmentalbehavioral intention. Tourists' perceived value plays a mediating role between ecological environmentstimulation and pro-environmental behavioral intention. Environmental education has no significantmoderating effect on the path between ecological environment stimulation and tourists' perceived value，nor on the path between ecological environment stimulation and tourists' pro-environmental behavioralintention. There is a significant negative moderating effect on the path between tourists' perceived valueand their pro-environmental behavioral intention.

Amid the rapid advancement of digital media technology, travel short videos haveemerged as a novel marketing medium for travel destinations, fundamentally transforming thedissemination palterns of travel information，the emotional arousal pathways of consumers，and thedecision-making logic in tourism. Exploring their impact on consumer travel decisions can address thelack of in-depth analysis in existing research and provide theoretical support for precision marketingpractices at tourist destinations. Based on 445 valid questionnaire responses，this study employs the"short video-emotional contagion-tourism intention" pathway model to investigate the influence oftravel short videos on consumer travel intentions. The findings reveal that tourism short videossignificantly enhance travel intentions，with positive emotional contagion serving as a mediating factorexhibiting an inverted U-shaped relationship with travel intentions. Information quality positivelymoderates the relationship between travel short videos and positive emotional contagion，while thestrength of consumer-shareholder relationships positively moderates the relationship between travel shortvideos and travel intentions. The study of the theoretical perspective of reconstructing tourismconsumers' decision-making provides new theoretical support for understanding emotional consumptiondecisions in the digital media environment.

With the rapid development of Artificial Intelligence Generated Content ( AICC)technology，its application prospects in the tourism industry have gamered considerable attention，yetsignificant uncertainties remain regarding user acceptance mechanisms and efficacy evaluation.Employing a questionnaire survey with 377 valid samples，this study systematically examines theapplication status of AIGC in personalized tourism services and the characteristics of user acceptance.The findings reveal that firstly，the application status exhibits a pattern of "high awareness-shallowusage"；actual usage is largely confined to initial decision-making stages such as itinerary planning，and thus stable and closed-loop usage habits have not yet been formed. Secondly，user acceptancepresents a dual structure of " basic acceptance-core concerns"，reflecting users' deep concernsregarding algorithmic faimness and commercial motives. Thirdly，the influence of traditionaldemographic variables on acceptance is weaker than the expectation，revealing that user decision-making is transitioningfrom a "technology-functionoriented" approach to a "perception-emotion dual-drive" model. The results not only validate the applicability of the Technology Acceptance Model(TAM) in AI scenarios but also promote its evolution towards a new paradigm integrating emotion andvalue judgment，providing a new theoretical perspective for understanding human-machine collaborativeservices.

In the contemporary context of cultural and tourism integration, films and emergingmedia such as short videos have become important carriers inducing tourism behavior. Through itsstrong narrative immersion and concrete depiction of scenes，films can effectively arouse audiences'willingness to visit filming locations or narrative spaces. Based on involvement theory，this study takesthe grassland-themed film "Wolf Totem" as a case，and through three sets of situational experiments，systematically examines the impact paths of three types of film elements-plot，stars and filminglocations-on audiences' travel decisions. The study finds that film elements are key drivers of traveldecisions，with the influence of stars and filming locations being significantly higher than that of plot；the construction of the image of filming locations plays a mediating role between film elements and traveldecisions；and audiences' involvement with the film positively moderates travel decisions. Regardless oflow or high involvement，film elements significantly predict travel decisions.

As people's attention to the quality of leisure tourism experiences continues toincrease, environmental aesthetics has become an important factor influencing tourists' emotions andbehavioral responses. This study employs a structural equation model to examine the impact ofenvironmental aesthetic quality on the influence mechanism of tourists' positive emotions, withparticular attention to the mediating roles of connectedness to nature and restorative environmentalperception. Furthermore，a fuzzy-set qualitative comparative analysis is conducted to explore theconfigurational pathways underlying the formation of positive emotions. The findings reveal that: (1)environmental aesthetic quality positively influences tourists' positive emotions；(2) connectedness tonature and restorative environmental perception function as a sequential mediating chain betweenenvironmental aesthetic quality and positive emotions；(3) there are four patterns of positive emotionsformation from tourists. The core condition of Pattern One is environmental aesthetic quality，charm andextensibility；the core conditions of Patter Two are connectedness to nature，distancing and charm；thecore conditions of Pattern Three is distancing，charm and compatibility and that of Pattern Four isenvironmental aesthetic quality，connectedness to nature and compatibility.