Ｔｈｅ ｔｈｅｓｉｓ ｔａｋｅｓ Ｈｏｎｇｙａｄｏｎｇ ｓｃｅｎｉｃ ｓｐｏｔ ｉｎ Ｃｈｏｎｇｑｉｎｇ ａｓ ａ ｃａｓｅ ｓｔｕｄｙ． Ｂｙ ｔａｋｉｎｇ ｔｈｅｏｎｌｉｎｅ ｔｒａｖｅｌ ｎｏｔｅｓ ａｎｄ ｏｎｌｉｎｅ ｃｏｍｍｅｎｔｓ ｐｕｂｌｉｓｈｅｄ ｏｎ Ｃｔｒｉｐ， Ｍａｆｅｎｇｗｏ ａｎｄ ｓｏｍｅ ｏｔｈｅｒ ｔｏｕｒ ｗｅｂｓｉｔｅｓ ａｓｓａｍｐｌｅｓ， ｔｈｅ ｔｈｅｓｉｓ ａｐｐｌｉｅｓ ｃｏｎｔｅｎｔ ａｎａｌｙｓｉｓ ｔｏ ｓｔｕｄｙ ｔｈｅ ｉｍａｇｅ ｃｈａｒａｃｔｅｒｉｓｔｉｃｓ ｏｆ ｏｎｌｉｎｅ － ｐｏｐｕｌａｒ ｔｏｕｒｉｓｔｄｅｓｔｉｎａｔｉｏｎｓ ｐｅｒｃｅｉｖｅｄ ｂｙ ｔｏｕｒｉｓｔｓ． Ｔｈｅ ｒｅｓｕｌｔ ｓｈｏｗｓ ｔｈａｔ ｔｈｅ ｉｍａｇｅｓ ｏｆ Ｈｏｎｇｙａｄｏｎｇ ｐｅｒｃｅｉｖｅｄ ｂｙ ｔｏｕｒｉｓｔｓｃａｎ ｂｅ ｓｕｍｍａｒｉｚｅｄ ｉｎｔｏ ｆｉｖｅ ｔｈｅｍｅｓ： ｔｈｅ ｅｎｖｉｒｏｎｍｅｎｔ， ｔｈｅ ａｒｃｈｉｔｅｃｔｕｒａｌ ｓｔｙｌｅ， ｆｏｏｄ ａｎｄ ｓｈｏｐｐｉｎｇ，ｂｅａｕｔｉｆｕｌ ｎｉｇｈｔ ｖｉｅｗｓ ａｎｄ ｌｅｉｓｕｒｅ ａｔｍｏｓｐｈｅｒｅ． Ｔｏｕｒｉｓｔｓ ｏｖｅｒａｌｌ ｐｅｒｃｅｐｔｉｏｎ ｆｏｒ ｔｈｅ ｄｅｓｔｉｎａｔｉｏｎ ｉｓ ａｃｏｍｐｒｅｈｅｎｓｉｖｅ ｃｕｌｔｕｒａｌ ａｎｄ ｃｏｍｍｅｒｃｉａｌ ｔｏｕｒｉｓｔ ｄｅｓｔｉｎａｔｉｏｎ ｗｉｔｈ ｔｈｅ ｓｉｇｎｉｆｉｃａｎｃｅ ｏｆ ｔｈｅ ｃｉｔｙｓ ｌａｎｄｍａｒｋ．Ｔｏｕｒｉｓｔｓ ｎｅｇａｔｉｖｅ ｐｅｒｃｅｐｔｉｏｎ ｆｏｒ ｔｈｅ ｓｃｅｎｉｃ ａｒｅａ ｍａｉｎｌｙ ｃｏｍｅｓ ｆｒｏｍ ｔｈｅ ｃｈａｏｓ ｏｆ ｓｕｒｒｏｕｎｄｉｎｇ ｔｒａｆｆｉｃ，ｉｎｓｕｆｆｉｃｉｅｎｔ ｇｕｉｄａｎｃｅ， ｃｏｎｇｅｓｔｉｏｎ ｉｎ ｔｈｅ ｓｃｅｎｉｃ ａｒｅａ ａｎｄ ｔｈｅ ｓｔｒｏｎｇ ｃｏｍｍｅｒｃｉａｌ ａｔｍｏｓｐｈｅｒｅ． Ｈｏｗｅｖｅｒ，ｔｈｅ ｕｎｉｑｕｅ ｌａｎｄｓｃａｐｅ， ｔｈｅ ｅｘｐｅｒｉｅｎｃｅ ｏｆ ｓｔｏｒｙ ｓｃｅｎｅｓ ａｎｄ ｄｉｓｔｉｎｃｔｉｖｅ ｃｏｎｓｕｍｐｔｉｏｎ ａｃｔｉｖｉｔｉｅｓ ａｒｅ ｔｈｅ ｍａｉｎｒｅａｓｏｎｓ ｆｏｒ ｉｔｓ ｐｏｐｕｌａｒｉｔｙ． Ｂａｓｅｄ ｏｎ ｔｈｅ ａｂｏｖｅ ｃｏｎｃｌｕｓｉｏｎｓ， ｔｈｅ ｓｕｇｇｅｓｔｉｏｎｓ ｆｏｒ ｉｍｐｒｏｖｉｎｇ ｔｈｅ ｉｍａｇｅ ｏｆｔｏｕｒｉｓｍ ｄｅｓｔｉｎａｔｉｏｎｓ ａｒｅ ｆｕｒｔｈｅｒ ｐｒｏｐｏｓｅｄ．

Ｔａｋｉｎｇ ｔｈｅ ｔｏｐ １０ ｍｏｓｔ ｐｏｐｕｌａｒ ｓｃｅｎｉｃ ｓｐｏｔｓ ｆｒｏｍ “ Ｂｉｇ Ｄａｔａ Ｒｅｐｏｒｔ ｏｆ Ｔｉｋ Ｔｏｋ ２０１８ ” ａｓ ｓｔｕｄｙ ａｒｅａｓ ａｎｄ “ Ｔｉｋ Ｔｏｋ” ｕｓｅｒｓ ａｓ ｔｈｅ ｔａｒｇｅｔｓ ｏｆ ｒｅｓｅａｒｃｈ， ｔｈｅ ｓｔｒｕｃｔｕｒａｌ ｅｑｕａｔｉｏｎ ｍｏｄｅｌｉｎｇ ｉｓ ｕｓｅｄｔｏ ｓｔｕｄｙ ｔｈｅ ｉｎｆｌｕｅｎｃｉｎｇ ｆａｃｔｏｒｓ ａｎｄ ｍｅｃｈａｎｉｓｍ ｏｆ ｔｈｅ ｔｏｕｒｉｓｍ ｂｅｈａｖｉｏｒａｌ ｉｎｔｅｎｔｉｏｎ ｏｆ ｖｉｄｅｏ ｓｏｃｉａｌ ｍｅｄｉａｕｓｅｒｓ． Ｉｔ ｉｓ ｆｏｕｎｄ ｔｈａｔ： Ｆｉｒｓｔ， ｔｈｅ ｐａｔｈ ｈｙｐｏｔｈｅｓｉｓ ｏｆ ｔｗｏ ｉｎｔｅｒｍｅｄｉａｒｙ ｖａｒｉａｂｌｅｓ ｏｆ “ ｃｏｇｎｉｔｉｖｅ ｔｒｕｓｔ → ｂｅｈａｖｉｏｒａｌ ｉｎｔｅｎｔｉｏｎ” ａｎｄ “ ｅｍｏｔｉｏｎａｌ ｔｒｕｓｔ → ｂｅｈａｖｉｏｒａｌ ｉｎｔｅｎｔｉｏｎ ” ｉｎｆｌｕｅｎｃｉｎｇ ｏｎ ｔｈｅ ｄｅｐｅｎｄｅｎｔｖａｒｉａｂｌｅｓ ｈａｓ ｂｅｅｎ ｖｅｒｉｆｉｅｄ． Ｉｔ ｓｈｏｗｓ ｔｈａｔ ｔｒｕｓｔ， ａｓ ａ ｐｏｓｉｔｉｖｅ ｃｏｇｎｉｔｉｖｅ ａｔｔｉｔｕｄｅ， ｉｓ ａｎ ｉｍｐｏｒｔａｎｔｐｏｔｅｎｔｉａｌ ｉｎｔｅｒｍｅｄｉａｒｙ ｆａｃｔｏｒ ｉｎ ｔｈｅ ｒｅｓｅａｒｃｈ ｐａｒａｄｉｇｍ ｏｆ “ ｂｅｌｉｅｆ － ａｔｔｉｔｕｄｅ － ｂｅｈａｖｉｏｒ” ， ｗｈｉｃｈ ｐｌａｙｓ ａｃｒｕｃｉａｌ ｉｎｔｅｒｍｅｄｉａｒｙ ｒｏｌｅ ｉｎ ｔｈｅ ｉｍｐａｃｔｓ ｏｆ Ｔｉｋ Ｔｏｋ ｔｏｕｒｉｓｍ ｖｉｄｅｏｓ ｏｎ ｕｓｅｒｓ'ｂｅｈａｖｉｏｒａｌ ｉｎｔｅｎｔｉｏｎ． Ｄｕｒｉｎｇｔｈｅ ｐｒｏｃｅｓｓ， ｔｈｅ ｓｈｏｒｔ ｖｉｄｅｏｓ ｅｘｅｒｔ ａｎ ｉｍｐａｃｔ ｏｎ ｔｏｕｒｉｓｔｓ ａｎｄ ｅｍｏｔｉｏｎａｌ ｔｒｕｓｔ ｐｌａｙｓ ａ ｍｏｒｅ ｉｍｐｏｒｔａｎｔ ｒｏｌｅｔｈａｎ ｃｏｇｎｉｔｉｖｅ ｔｒｕｓｔ． Ｓｅｃｏｎｄ， ｔｈｅｓｅ ｆｏｕｒ ｉｎｄｅｐｅｎｄｅｎｔ ｖａｒｉａｂｌｅｓ ｉｎｃｌｕｄｉｎｇ ｔｈｅ ｐｕｂｌｉｓｈｅｒ'ｓ ｐｒｏｆｅｓｓｉｏｎａｌ，ｒｅｌａｔｉｏｎｓｈｉｐ ｓｔｒｅｎｇｔｈ， ｐｅｒｃｅｉｖｅｄ ｈｏｍｏｇｅｎｅｉｔｙ ａｎｄ ｉｎｆｏｒｍａｔｉｏｎ ｑｕａｌｉｔｙ ａｌｌ ａｆｆｅｃｔ ｔｏｕｒｉｓｔ ｂｅｈａｖｉｏｒａｌｉｎｔｅｎｔｉｏｎ ｔｈｒｏｕｇｈ ｄｉｆｆｅｒｅｎｔ ｉｎｔｅｒｍｅｄｉａｒｙ ｐａｔｈｓ． Ｔｈｅ ｅｍｅｒｇｅｎｃｅ ｏｆ ｕｓｅｒ ｔｏｕｒｉｓｔ ｂｅｈａｖｉｏｒａｌ ｉｎｔｅｎｔｉｏｎ ｗｉｌｌ ｂｅｉｎｆｌｕｅｎｃｅｄ ｂｙ ｄｉｆｆｅｒｅｎｔ ｄｅｇｒｅｅｓ ｆｒｏｍ ｔｈｅｓｅ ｆｏｕｒ ｉｎｄｅｐｅｎｄｅｎｔ ｖａｒｉａｂｌｅｓ． Ｏｎ ｔｈｉｓ ｂａｓｉｓ， ｔｈｉｓ ｐａｐｅｒ ｐｕｔｓｆｏｒｗａｒｄ ｓｏｍｅ ｃｏｕｎｔｅｒｍｅａｓｕｒｅｓ ｆｏｒ ｓｈｏｒｔ ｖｉｄｅｏｓ ｍａｒｋｅｔｉｎｇ ｏｆ Ｔｉｋ Ｔｏｋ．

Digital technology is strong support for the high-quality development of tourism and an effective way for tourism suppliers to survive in the fierce market competition. To grasp the hot spots and trends of tourism digitalization research, 399 documents from Web of Science core databases (SCI, SSCI) are visually analyzed through Citespace software to summarize and sort out the progress of international research on tourism digitalization in the past 20 years, including the focus, hot spots, methods and chapters of international research on tourism digitalization. At the same time, two types of research themes ( i. e. , tourism digital industry model innovation and impact, hotel digital transformation and digital technology application ) and three types of research models ( i. e. , management research, economic research and tourism big data research) are summarized and analyzed for international research on tourism digitalization.

ＷｉｔｈｔｈｅｐｏｐｕｌａｒｉｔｙｏｆｍｏｂｉｌｅＩｎｔｅｒｎｅｔｉｎｒｅｃｅｎｔｙｅａｒｓ，ａｐｐｓｈａｖｅｂｅｃｏｍｅａｎｉｍｐｏｒｔａｎｔｍａｒｋｅｔｉｎｇｗａｙｏｆｔｏｕｒｉｓｍｉｎｄｕｓｔｒｙ．Ｔｈｅｄｏｗｎｌｏａｄａｎｄｕｓｅｏｆｔｏｕｒｉｓｍａｐｐｓｈａｖｅｂｅｃｏｍｅａｈｏｔｔｏｐｉｃｏｆｔｏｕｒｉｓｍ．Ｉｔｈａｓａｃｅｒｔａｉｎｐｒａｃｔｉｃａｌｓｉｇｎｉｆｉｃａｎｃｅｔｏｓｔｕｄｙｕｓａｇｅｉｎｔｅｎｔｉｏｎｏｆｔｏｕｒｉｓｍａｐｐｓｕｓｅｒｓ．Ｔｈｒｏｕｇｈｌｉｔｅｒａｔｕｒｅｒｅｖｉｅｗ，ａｓｔｒｕｃｔｕｒａｌｅｑｕａｔｉｏｎｍｏｄｅｌｉｓｃｏｎｓｔｒｕｃｔｅｄ．Ｔｈｅｒｅｓｅａｒｃｈｒｅｓｕｌｔｓｓｈｏｗｔｈａｔｔｈｅｅｆｆｅｃｔｓｉｚｅｏｆｕｓｅｒｓｉｎｔｅｎｔｉｏｎｔｏｕｓｅｃｏｖｅｒｓｆａｃｉｌｉｔａｔｉｏｎｃｏｎｄｉｔｉｏｎｓ，ｓｏｃｉａｌｉｎｆｌｕｅｎｃｅ，ｐｅｒｆｏｒｍａｎｃｅｅｘｐｅｃｔａｔｉｏｎｓａｎｄｅｆｆｏｒｔｅｘｐｅｃｔａｔｉｏｎｓ．Ｐｅｒｆｏｒｍａｎｃｅｅｘｐｅｃｔａｔｉｏｎｓａｎｄｅｆｆｏｒｔｅｘｐｅｃｔａｔｉｏｎｓｄｉｒｅｃｔｌｙａｆｆｅｃｔｔｈｅｕｓａｇｅｉｎｔｅｎｔｉｏｎｏｆｕｓｅｒｓ；ｅｆｆｏｒｔｅｘｐｅｃｔａｔｉｏｎｓｉｎｄｉｒｅｃｔｌｙａｆｆｅｃｔｓｔｈｅｕｓａｇｅｉｎｔｅｎｔｉｏｎｏｆｕｓｅｒｓｔｈｒｏｕｇｈｐｅｒｆｏｒｍａｎｃｅｅｘｐｅｃｔａｔｉｏｎｓ；ｓｏｃｉａｌｉｎｆｌｕｅｎｃｅａｎｄｆａｃｉｌｉｔａｔｉｏｎｃｏｎｄｉｔｉｏｎｓｄｉｒｅｃｔｌｙａｆｆｅｃｔｔｈｅｕｓａｇｅｉｎｔｅｎｔｉｏｎｏｆｕｓｅｒｓ；ｔｏｕｒｉｓｍａｐｐｅａｓｅｏｆｕｓｅｓｉｇｎｉｆｉｃａｎｔｌｙａｆｆｅｃｔｕｓｅｒｓｓａｔｉｓｆａｃｔｉｏｎａｎｄｌｏｙａｌｔｙ；ｐｅｒｃｅｉｖｅｄｕｓｅｆｕｌｎｅｓｓａｎｄｐｅｒｃｅｉｖｅｄｒｉｓｋｃｏｅｘｉｓｔ，ｓｙｎｅｒｇｙｐｏｓｉｔｉｖｅｌｙｉｎｆｌｕｅｎｃｅｓｔｈｅｕｓｅｂｅｈａｖｉｏｒｏｆｔｏｕｒｉｓｍａｐｐ．Ａｔｌａｓｔ，ｔｈｉｓｐａｐｅｒｐｕｔｓｆｏｒｗａｒｄｓｅｖｅｒａｌｒｅｃｏｍｍｅｎｄａｔｉｏｎｓｔｏｔｈｅａｐｐｓｏｐｅｒａｔｏｒｓｆｏｒｔｈｅｆｕｔｕｒｅｄｅｖｅｌｏｐｍｅｎｔ

Ｃｕｌｉｎａｒｙｔｏｕｒｉｓｍａｃｔｉｖｉｔｉｅｓｓｐｒａｎｇｕｐｉｎｔｈｅ１９８０ｓ．Ｉｔｒｅｖｅａｌｓａｓｔｒｏｎｇｄｅｖｅｌｏｐｍｅｎｔｍｏｍｅｎｔｕｍａｎｄｈａｓａｔｔｒａｃｔｅｄａｗｉｄｅｓｐｅｃｔｒｕｍｏｆｓｃｈｏｌａｒｓｉｎｍａｎｙｃｏｕｎｔｒｉｅｓｓｉｎｃｅｔｗｅｎｔｙ－ｆｉｒｓｔｃｅｎｔｕｒｙ．Ｔｈｉｓｐａｐｅｒａｎａｌｙｚｅｓｔｈｅｒｅｌａｔｅｄｒｅｓｅａｒｃｈｅｓｏｆｃｕｌｉｎａｒｙｔｏｕｒｉｓｍｔｏｐｒｅｓｅｎｔｔｈｅｒｅｓｅａｒｃｈｐｒｏｇｒｅｓｓ．Ｉｔｉｓｆｏｕｎｄｔｈａｔｔｈｏｓｅｒｅｓｅａｒｃｈｅｓｍａｉｎｌｙｆｏｃｕｓｏｎｆｏｕｒａｓｐｅｃｔｓ：ｆｏｏｄｔｏｕｒｉｓｍｃｏｎｃｅｐｔｄｉｓｃｕｓｓｉｏｎ，ｔｏｕｒｉｓｍｒｅｓｏｕｒｃｅｒｅｓｅａｒｃｈｒｅｐｒｅｓｅｎｔｅｄｂｙｗｉｎｅａｎｄｔｅａ，ｅｘｐｌｏｒａｔｉｏｎｏｆｉｎｆｌｕｅｎｃｅｆａｃｔｏｒｓａｂｏｕｔｔｏｕｒｉｓｔｓｄｉｅｔｃｏｎｓｕｍｐｔｉｏｎｂｅｈａｖｉｏｒ，ａｎｄｄｉｓｃｕｓｓｉｏｎａｂｏｕｔｔｈｅｄｅｖｅｌｏｐｍｅｎｔｏｆｃｕｌｉｎａｒｙｔｏｕｒｉｓｍ．Ｈｏｗｅｖｅｒ，ｔｈｅｒｅｅｘｉｓｔｃｏｎｃｅｐｔｇｅｎｅｒａｌｉｚａｔｉｏｎｓｏｆｃｕｌｉｎａｒｙｔｏｕｒｉｓｍ，ｄｅｖｅｌｏｐｍｅｎｔｓｔｒａｔｅｇｙｌａｃｋｉｎｇｏｆｉｎｎｏｖａｔｉｏｎ，ｔｈｅｏｒｅｔｉｃａｌｒｅｓｅａｒｃｈｌａｇｇｉｎｇｂｅｈｉｎｄｔｈｅｐｒａｃｔｉｃｅｄｅｖｅｌｏｐｍｅｎｔａｎｄｓｏｏｎ，ｗｈｉｃｈｍａｙｍａｋｅｉｔｐｏｓｓｉｂｌｅｔｏｐｒｏｖｉｄｅｔｈｅｗａｙｔｏｍａｋｅｕｐｆｏｒｉｔｓｒｅｓｅａｒｃｈｄｅｆｉｃｉｅｎｃｙａｎｄｅｎｒｉｃｈｒｅｓｅａｒｃｈｒｅｓｕｌｔｓｆｏｒｆｕｒｔｈｅｒｓｔｕｄｉｅｓ．

Ｔｈｅ ｈｏｓｔｇｕｅｓｔ ｉｎｔｅｒａｃｔｉｏｎ ｉｎ ｈｏｍｅｓｔａｙ ｉｓ ａ ｋｅｙ ｆａｃｔｏｒ ｗｈｉｃｈ ａｆｆｅｃｔｓ ｔｈｅ ｅｘｐｅｒｉｅｎｃｅ ｏｆｔｏｕｒｉｓｔｓ． Ｔｈｅ ｔｈｅｏｒｙ ｏｆ ｓｙｍｂｏｌｉｃ ｉｎｔｅｒａｃｔｉｏｎ ｆｏｃｕｓｅｓ ｏｎ ｔｈｅ ｐｒｏｃｅｓｓ ｏｆ ｉｎｔｅｒａｃｔｉｏｎ ａｎｄ ｂｏａｓｔｓ ｏｆ ｓｔｒｏｎｇｅｘｐｌａｎａｔｏｒｙ ａｂｉｌｉｔｙ ｆｏｒ ｔｈｅ ｉｎｔｅｒｐｒｅｔａｔｉｏｎ ｏｆ ｍｉｃｒｏｓｉｔｕａｔｉｏｎｓ． Ｔａｋｉｎｇ ｔｈｅ ｏｎｌｉｎｅ ｔｅｘｔｓ ｃｏｌｌｅｃｔｅｄ ｂｙ “ Ｑｕｎａｒ” ａｎｄ “ Ａｉｒｂｎｂ” ａｓ ｔｈｅ ｒｅｓｅａｒｃｈ ｏｂｊｅｃｔｓ， ｔｈｅ ｍｅｔｈｏｄ ｏｆ ｇｒｏｕｎｄｅｄ ｔｈｅｏｒｙ ｉｓ ｕｓｅｄ ｔｏ ｉｎｔｅｒｐｒｅｔ ｔｈｅ ｍｉｃｒｏｐｒｏｃｅｓｓ ｏｆ ｉｎｔｅｒａｃｔｉｏｎ ｂｅｔｗｅｅｎ ｈｏｓｔ ａｎｄ ｇｕｅｓｔ ｉｎ ｔｈｅ ｃｏｎｔｅｘｔ ｏｆ ｈｏｍｅｓｔａｙ． Ｔｈｅ ｓｔｕｄｙ ｆｏｕｎｄ ｔｈａｔ： ｂａｓｅｄ ｏｎｔｈｅ ｐｅｒｓｐｅｃｔｉｖｅ ｏｆ ｓｙｍｂｏｌｉｃ ｉｎｔｅｒａｃｔｉｏｎ， ｔｈｅ ｈｏｓｔｇｕｅｓｔ ｉｎｔｅｒａｃｔｉｏｎ ｃｏｎｔｅｎｔ ｏｆ ｈｏｍｅｓｔａｙ ｃａｎ ｂｅ ｄｉｖｉｄｅｄ ｉｎｔｏｔｗｏ ｄｉｍｅｎｓｉｏｎｓ ａｎｄ ｓｅｖｅｎ ｍａｉｎ ｃａｔｅｇｏｒｉｅｓ． Ｔｈｅ ｖｅｒｂａｌ ｓｙｍｂｏｌｓ ｉｎｃｌｕｄｅ ｐｒｏｍｏｔｉｏｎａｌ ｉｎｆｏｒｍａｔｉｏｎ， ｓｅｒｖｉｃｅｒｅｓｐｏｎｓｅｓ， ｒｅｃｏｍｍｅｎｄｅｄ ｇｕｉｄｅｓ ａｎｄ ｃｈａｔ ｓｈａｒｉｎｇ． Ａｔ ｔｈｅ ｓａｍｅ ｔｉｍｅ， ｎｏｎｖｅｒｂａｌ ｓｙｍｂｏｌｓ ｃｏｎｓｉｓｔ ｏｆｄｅｃｏｒａｔｉｏｎ ｄｅｓｉｇｎ， ｎａｔｕｒａｌ ｓｙｍｂｏｌｓ ａｎｄ ａｔｍｏｓｐｈｅｒｅ ｏｆ ｈｏｍｅｓ． Ｉｎ ａｄｄｉｔｉｏｎ， ａｃｃｏｒｄｉｎｇ ｔｏ ｔｈｅ ｌｏｇｉｃ ｏｆ “ ｓｉｔｕａｔｉｏｎｓｙｍｂｏｌｍｅａｎｉｎｇ”， ｉｔ ｉｓ ｐｒｏｐｏｓｅｄ ｔｈａｔ ｔｏｕｒｉｓｔｓ ｈａｖｅ ｄｉｆｆｅｒｅｎｔ ｌｅｖｅｌｓ ｏｆ ｉｎｔｅｒａｃｔｉｏｎ ｗｉｔｈ ｔｈｅｓｉｔｕａｔｉｏｎｓ， ａｎｄ ｐｏｓｓｉｂｌｙ ｅｘｐｅｒｉｅｎｃｅ “ ｅｎｔｅｒｉｎｇ ｔｈｅ ｃｏｎｔｅｘｔ”， “ ｂｅｉｎｇ ｉｎ ｔｈｅ ｃｏｎｔｅｘｔ” ａｎｄ “ ｉｎｔｅｇｒａｔｉｎｇ ｉｎｔｏｔｈｅ ｃｏｎｔｅｘｔ” ， ｒｅｓｕｌｔｉｎｇ ｉｎ ｔｈｒｅｅ ｌｅｖｅｌｓ ｏｆ ｉｎｔｅｒａｃｔｉｖｅ ｓｉｇｎｉｆｉｃａｎｃｅｓ ｒｅｓｐｅｃｔｉｖｅｌｙ： ｈａｐｐｙ ｃｈｏｉｃｅ， ｏｐｔｉｍｉｚｅｄｅｘｐｅｒｉｅｎｃｅ ａｎｄ ｅｍｏｔｉｏｎａｌ ｓｕｂｌｉｍａｔｉｏｎ．

QCA method is a research method that combines the advantages of qualitative and quantitative methods to be able to analyze multiple causal relationships in tourism issues. This paper makes a systematic analysis and comparison of the literature on tourism research using the QCA method at home and abroad. The results show that the research stage can be divided into three stages: the introduction period of QCA tourism research ( 2011-2014) , the exploration period of QCA tourism research ( 2015-2019) and the rapid development period of QCA tourism research ( 2020- ) . From the theoretical basis, complexity theory is often used to explain the use of the QCA method; from the variables of the research results, the themes are mainly distributed in five aspects: tourism enterprise management, tourism consumer-related, tourism macro development, tourism education and tourism community. From the perspective of the research paradigm, it is mainly divided into two categories: direct application and combined application with the model construction method. Finally, based on the research results, the shortcomings of current research are refined, and the advice for expanding research topics, standardizing research paradigms, trying sequential QCA, and strengthening joint application with other methods are proposed.

With the advent of the digital age, the research results in the field of tourism digital marketing increase rapidly, but the overall review of the research status has not been made, which is not conducive to the in - depth promotion of the research in this field. Based on the review of 143 Chinese literature and 278 English literature, this paper systematically summarizes the current research status of tourism digital marketing from four aspects: tourism market research, tourism product strategy, tourism pricing strategy, tourism promotion and channel strategy, On this basis, combined with existing research problems, it is proposed that future academic circles can conduct in - depth research from the aspects of constructing digital marketing mix framework, studying tourism product mix and pricing, promoting tourism digital content marketing, and exploring the multiple roles of tourists in digital marketing.

Based on the S-O-R theoretical model, this paper constructs a relationship model between tourscape experience, emotional response, perceived value, and post-trip behavioral intention, and conducts empirical verification with Chengdu Happy Valley as a case study. The results show that: the tourscape experience in theme parks consists of theme experience, environment and atmosphere experience, amusement equipment experience, staff experience, and infrastructure experience; tourscape experience has a significant positive impact on tourists'emotional response, perceived value, and post-trip behavioral intention; pleasure and perceived value have a significant positive impact on posttrip behavioral intention, while arousal has no significant positive impact; pleasure and perceived value act as mediators between tourscape experience and post-trip behavioral intention, and they also act as chain mediators in this process.

Ｔｈｉｓ ｐａｐｅｒ ｒｅｔｒｉｅｖｅｓ ａｎｄ ｃｏｍｂｓ ｔｈｅ ｒｅｌａｔｅｄ ｌｉｔｅｒａｔｕｒｅｓ ｏｆ Ｗｅｂ ｏｆ Ｓｃｉｅｎｃｅ ａｎｄ ＣＮＫＩｔｈｒｏｕｇｈ ｌｉｔｅｒａｔｕｒｅ ｒｅｔｒｉｅｖａｌ， ｖｉｓｕａｌ ａｎａｌｙｓｉｓ ａｎｄ ｃｏｎｔｅｎｔ ａｎａｌｙｓｉｓ． Ｔｈｅ ｐａｐｅｒ ｃｏｍｐａｒｅｓ ａｎｄ ａｎａｌｙｚｅｓ ｔｈｅｐｒｅｓｅｎｔ ｒｅｓｅａｒｃｈ ｓｔａｔｕｓ ａｎｄ ｄｅｖｅｌｏｐｍｅｎｔ ｔｒｅｎｄ ａｔ ｈｏｍｅ ａｎｄ ａｂｒｏａｄ， ａｎｄ ｓｕｍｍａｒｉｚｅｓ ｔｈｅ ｈｏｔｓｐｏｔｓ ｏｆｈｏｍｅｓｔａｙ ａｃｃｏｍｍｏｄａｔｉｏｎ ｆｒｏｍ ｆｉｖｅ ａｓｐｅｃｔｓ： ｔｈｅ ｂａｓｉｃ ｔｈｅｏｒｙ， ｔｈｅ ｈｏｍｅｓｔａｙ ｆａｃｉｌｉｔｙ － ｄｅｖｅｌｏｐｉｎｇ， ｔｈｅｍａｎａｇｅｍｅｎｔ， ｔｈｅ ｈｏｍｅｓｔａｙ ｔｏｕｒｉｓｍ ｄｅｖｅｌｏｐｍｅｎｔ ａｎｄ ｔｈｅ ｂｅｈａｖｉｏｒｓ ｏｆ ｈｏｍｅｓｔａｙ ｔｏｕｒｉｓｔｓ． Ｆｉｎａｌｌｙ，ｃｏｎｃｌｕｓｉｏｎｓ ａｒｅ ｄｉｓｐｌａｙｅｄ ｆｒｏｍ ｔｈｅ ｒｅｓｅａｒｃｈ ｌｅｖｅｌ， ｔｈｅ ｒｅｓｅａｒｃｈ ａｒｅａ ａｎｄ ｔｈｅ ｆｏｃｕｓ ｏｆ ｔｈｅ ｈｏｍｅｓｔａｙｓｔｕｄｉｅｓ． Ｔｈｅ ｆｕｔｕｒｅ ｒｅｓｅａｒｃｈｅｓ ａｔ ｈｏｍｅ ａｎｄ ａｂｒｏａｄ ａｒｅ ｐｒｏｓｐｅｃｔｅｄ ｔｏ ｂｅ ｓｃｉｅｎｔｉｆｉｃ ａｎｄ ｑｕａｎｔｉｔａｔｉｖｅ．

Ｂａｓｅｄｏｎｔｈｅｔｈｅｏｒｉｅｓｒｅｌａｔｅｄｔｏｔｏｕｒｉｓｍｒｅｓｏｕｒｃｅｓａｎｄｔｈｅｐｒａｃｔｉｃｅｏｆｆｏｒｍｕｌａｔｉｎｇａｎｄｉｍｐｌｅｍｅｎｔｉｎｇｔｏｕｒｉｓｍ ｒｅｓｏｕｒｃｅｓｔａｎｄａｒｄｓ，ｔｈｉｓｐａｐｅｒｓｙｓｔｅｍａｔｉｃａｌｌｙａｎａｌｙｚｅｄｔｈｅｌｏｃａｌｓｔａｎｄａｒｄｓｏｆｔｏｕｒｉｓｍｒｅｓｏｕｒｃｅｓｃｅｎｓｕｓｉｎＳｉｃｈｕａｎ，ＺｈｅｊｉａｎｇａｎｄＪｉａｎｇｓｕｐｒｏｖｉｎｃｅｓ，ａｎｄｃｏｍｐａｒｅｄｔｈｅｌｏｃａｌｓｔａｎｄａｒｄｓｏｆｔｈｅｔｈｒｅｅｐｒｏｖｉｎｃｅｓｗｉｔｈｔｈｅｎａｔｉｏｎａｌｓｔａｎｄａｒｄ“Ｃｌａｓｓｉｆｉｃａｔｉｏｎ，ＩｎｖｅｓｔｉｇａｔｉｏｎａｎｄＥｖａｌｕａｔｉｏｎｏｆＴｏｕｒｉｓｍＲｅｓｏｕｒｃｅｓ”（ＧＢ／Ｔ１８９７２－２０１７）．Ｉｔｉｓｆｏｕｎｄｔｈａｔｔｈｅｌｏｃａｌｓｔａｎｄａｒｄｓｈａｖｅａｇｒｅａｔｄｅｇｒｅｅｏｆｉｎｎｏｖａｔｉｏｎｉｎｔｈｅａｓｐｅｃｔｓｏｆｃｕｌｔｕｒａｌａｎｄｔｏｕｒｉｓｍ ｉｎｔｅｇｒａｔｉｏｎ，ｐｒａｃｔｉｃａｌｉｔｙ，ｌｏｃａｌｃｈａｒａｃｔｅｒｉｓｔｉｃｓａｎｄｄｉｇｉｔａｌｉｚａｔｉｏｎ，ｂｕｔｔｈｅｉｎｎｏｖａｔｉｏｎｉｓｉｎｓｕｆｆｉｃｉｅｎｔｉｎｔｈｅａｓｐｅｃｔｓｏｆｒｅｓｏｕｒｃｅｃｌａｓｓｉｆｉｃａｔｉｏｎａｎｄｅｖａｌｕａｔｉｏｎ．Ｒｅｖｉｓｉｏｎｏｆｔｈｅｎａｔｉｏｎａｌｓｔａｎｄａｒｄｓａｎｄｌｏｃａｌｓｔａｎｄａｒｄｓａｎｄｒｅｓｏｕｒｃｅｃｅｎｓｕｓｗｏｒｋ，ｓｈｏｕｌｄｓｔｒｅｎｇｔｈｅｎｔｈｅｎａｔｉｏｎａｌｉｎｓｔｉｔｕｔｅｏｆｓｔａｎｄａｒｄｓａｎｄｌｏｃａｌｓｔａｎｄａｒｄｓ，ｓｔａｎｄａｒｄｓｂｅｔｗｅｅｎａｃａｄｅｍｉｃｒｅｓｅａｒｃｈａｎｄｄｉａｌｏｇｕｅ，ｐａｙｃｌｏｓｅａｔｔｅｎｔｉｏｎｔｏｉｎｄｕｓｔｒｙｄｅｖｅｌｏｐｍｅｎｔｔｒｅｎｄｓ，ｔｈｅｃｏｏｒｄｉｎａｔｉｏｎｏｆｔｈｅｎａｔｉｏｎａｌｄｅｖｅｌｏｐｍｅｎｔｓｔｒａｔｅｇｙ，ｐａｙａｔｔｅｎｔｉｏｎｔｏｔｈｅａｐｐｌｉｃａｔｉｏｎｏｆｓｃｉｅｎｔｉｆｉｃａｎｄｔｅｃｈｎｏｌｏｇｉｃａｌａｃｈｉｅｖｅｍｅｎｔｓ，ｔｈｕｓｉｍｐｒｏｖｉｎｇｒｅｓｏｕｒｃｅｓｃｅｎｓｕｓｗｏｒｋｍｏｒｅｓｃｉｅｎｔｉｆｉｃ，ｂｅｔｔｅｒｓｅｒｖｅｔｈｅｈｉｇｈ－ｑｕａｌｉｔｙｔｏｕｒｉｓｍｄｅｖｅｌｏｐｍｅｎｔ．

Ｉｎ ｔｈｉｓ ｐａｐｅｒｔｈｅ ｒｅｓｅａｒｃｈ ｏｂｊｅｃｔ ｉｓ ｃｏｌｌｅｇｅ ｓｔｕｄｅｎｔｓ ｉｎ Ｋｕｎｍｉｎｇ Ｙｕｎｎａｎ ｐｒｏｖｉｎｃｅ， ｆｒｏｍｔｈｅ ｐｅｒｓｐｅｃｔｉｖｅ ｏｆ ｆａｃｔｏｒｓ ｉｎｆｌｕｅｎｃｉｎｇ ｃｏｌｌｅｇｅ ｓｔｕｄｅｎｔ ｎｉｇｈｔｔｉｍｅ ｔｏｕｒｉｓｍ ｄｅｃｉｓｉｏｎ － ｍａｋｉｎｇ ｂｅｈａｖｉｏｕｒ， ｗｅｓｅｌｅｃｔｅｄ ２８ ｏｂｓｅｒｖｅｄ ｖａｒｉａｂｌｅｓ， ｔｈｒｏｕｇｈ ａｎ ｅｍｐｉｒｉｃａｌ ｓｕｒｖｅｙ， ｕｓｉｎｇ ＳＰＳＳ ｓｏｆｔｗａｒｅ ｔｏ ｃａｒｒｙ ｏｎ ｔｈｅ ｆａｃｔｏｒａｎａｌｙｓｉｓ ｍｅｔｈｏｄ ｔｏ ｅｘｔｒａｃｔ ｔｈｅ ｆｉｖｅ ｄｉｍｅｎｓｉｏｎｓ： ｔｈｅｉｒ ｏｗｎ ｃｏｎｄｉｔｉｏｎｓ， ｔｈｅ ｍａｎａｇｅｍｅｎｔ ｏｆ ｔｈｅ ｓｃｅｎｉｃｓｐｏｔ， ｓｅｃｕｒｉｔｙ ａｗａｒｅｎｅｓｓ， ｔｈｅ ｍｏｔｉｖａｔｉｏｎ ｆａｃｔｏｒｓ ｏｆ ｎｉｇｈｔｔｉｍｅ ｔｏｕｒｉｓｍ， ａｎｄ ｂｕｉｌｄ ｕｐ ｃｏｌｌｅｇｅ ｓｔｕｄｅｎｔｓｔｏｕｒｉｓｍ ｄｅｃｉｓｉｏｎ － ｍａｋｉｎｇ ｂｅｈａｖｉｏｕｒ ｉｎｆｌｕｅｎｃｅ ｆａｃｔｏｒ ｍｏｄｅｌ ｂａｓｅｄ ｏｎ ＡＭＯＳ ｓｔｒｕｃｔｕｒａｌ ｅｑｕａｔｉｏｎ． Ｔｈｅｃｏｎｃｌｕｓｉｏｎ ｏｆ ｔｈｉｓ ｓｔｕｄｙ ｈａｓ ｉｍｐｏｒｔａｎｔ ｒｅｆｅｒｅｎｃｅ ｓｉｇｎｉｆｉｃａｎｃｅ ｔｏ ｔｈｅ ｍａｒｋｅｔ ｓｅｇｍｅｎｔａｔｉｏｎ ｏｆ ｎｉｇｈｔｔｉｍｅｔｏｕｒｉｓｍ ａｎｄ ｔｈｅ ｄｅｖｅｌｏｐｍｅｎｔ ｏｆ ｎｉｇｈｔｔｉｍｅ ｔｏｕｒｉｓｍ ｐｒｏｄｕｃｔｓ．

Ｔｈｅ ｓｔｕｄｙ ｏｆ ｔｏｕｒｉｓｍ ｄｅｓｔｉｎａｔｉｏｎ ｉｍａｇｅ ｈａｓ ｐｒａｃｔｉｃａｌ ｓｉｇｎｉｆｉｃａｎｃｅ ｔｏ ｔｈｅ ｄｅｖｅｌｏｐｍｅｎｔ ｏｆ “ Ｒｅｓｏｕｒｃｅ － Ｓｉｍｉｌａｒ － Ｔｙｐｅ” ｄｅｓｔｉｎａｔｉｏｎｓ． Ｂａｓｅｄ ｏｎ ｔｈｅ ｐｒｅｖｉｏｕｓ ｓｔｕｄｉｅｓ， ｔｈｉｓ ｐａｐｅｒ ｉｎｃｏｒｐｏｒａｔｅｓ ｔｈｅｇｏｖｅｒｎｍｅｎｔ ｐｒｏｐａｇａｎｄａ ｉｍａｇｅ ｉｎｔｏ ｔｈｅ ｒｅｓｅａｒｃｈ ｃａｔｅｇｏｒｉｅｓ ａｎｄ ｔａｋｅｓ ｔｈｅ “ Ｒｅｓｏｕｒｃｅ － Ｓｉｍｉｌａｒ － Ｔｙｐｅ” ｄｅｓｔｉｎａｔｉｏｎｓ ｏｆ Ｘｉｓｈｕａｎｇｂａｎｎａ ａｎｄ Ｄｅｈｏｎｇ ａｓ ｔｈｅ ｅｘａｍｐｌｅ， ｆｏｒ ｗｈｉｃｈ ｈａｖｅ ｓｉｍｉｌａｒ ｒｅｓｏｕｒｃｅ ｅｎｄｏｗｍｅｎｔｓ． Ｗｅ ａｎａｌｙｚｅｄ ｔｈｅ ｄｉｆｆｅｒｅｎｃｅｓ ｉｎ ｔｈｅｉｒ ｔｏｕｒｉｓｍ ｉｍａｇｅ ｔｈｒｏｕｇｈ ｔｈｅ ｎｅｔｗｏｒｋ ｔｅｘｔ ｆｒｏｍ ｔｏｕｒｉｓｔｓ ａｎｄｇｏｖｅｒｎｍｅｎｔｓ． Ｔｈｅ ｍｅｔｈｏｄ ｏｆ ｃｏｎｔｅｎｔ ａｎａｌｙｓｉｓ ａｎｄ ＩＰＡ ｍｏｄｅｌ ａｒｅ ｕｓｅｄ ｉｎ ｔｈｉｓ ｐａｐｅｒ． Ｔｈｅ ｍａｉｎ ｒｅｓｕｌｔｓ ｏｆｔｈｅ ｓｔｕｄｙ ａｒｅ ａｓ ｆｏｌｌｏｗｓ： Ｔｈｅ ｄｉｍｅｎｓｉｏｎ ｏｆ ｔｏｕｒｉｓｔ ａｔｔｒａｃｔｉｏｎ ｉｍａｇｅ ｈａｓ ｔｈｅ ｃｈａｒａｃｔｅｒｉｓｔｉｃｓ ｏｆ “ ｎｏｎ － ｓｅｎｓｉｔｉｖｉｔｙ” ｉｎ ｔｈｅ ｔｏｕｒｉｓｍ ｉｍａｇｅ ｏｆ “ Ｒｅｓｏｕｒｃｅ － Ｓｉｍｉｌａｒ － Ｔｙｐｅ” ｄｅｓｔｉｎａｔｉｏｎｓ； Ａ ｔｙｐｉｃａｌ ｔｒｅｎｄ ｏｆ “ ｄｉｆｆｅｒｅｎｃｅ － ｃｏｎｖｅｒｇｅｎｃｅ” ｉｓ ｅｍｅｒｇｅｄ ｉｎ ｔｏｕｒｉｓｔ ｐｅｒｃｅｐｔｉｏｎ ａｎｄ ｇｏｖｅｒｎｍｅｎｔ ａｎｎｏｕｎｃｅｍｅｎｔ ｏｆ ｔｏｕｒｉｓｍ ｉｍａｇｅｂｅｔｗｅｅｎ ｔｗｏ “ Ｒｅｓｏｕｒｃｅ － Ｓｉｍｉｌａｒ － Ｔｙｐｅ” ｄｅｓｔｉｎａｔｉｏｎｓ； Ｔｈｅ “ Ｒｅｓｏｕｒｃｅ － Ｓｉｍｉｌａｒ － Ｔｙｐｅ” ｄｅｓｔｉｎａｔｉｏｎｓｈａｖｅ ｔｈｅｉｒ ｏｗｎ ａｄｖａｎｔａｇｅｓ ｉｎ ｔｅｒｍｓ ｏｆ ｔｏｕｒｉｓｍ ｉｍａｇｅ ｄｉｍｅｎｓｉｏｎｓ， ｗｈｉｃｈ ｈａｖｅ ｂｅｅｎ ｓｕｐｅｒｉｍｐｏｓｅｄ ｂｙ ｔｈｅｅｆｆｅｃｔｓ ｏｆ “ ｉｄｅｎｔｉｆｉｃａｔｉｏｎ － ｄｉｓｌｏｃａｔｉｏｎ” ａｎｄ “ ｄｉｆｆｅｒｅｎｃｅ － ｃｏｎｖｅｒｇｅｎｃｅ”．

ＴｈｅｐａｐｅｒｕｓｅｓＣｉｔｅＳｐａｃｅｓｏｆｔｗａｒｅｔｏａｎａｌｙｚｅ６５７ｉｎｔｅｌｌｉｇｅｎｔｔｏｕｒｉｓｍｄｏｃｕｍｅｎｔｓｃｏｌｌｅｃｔ ｅｄｉｎＣｈｉｎａＮａｔｉｏｎａｌＫｎｏｗｌｅｄｇｅＩｎｆｒａｓｔｒｕｃｔｕｒｅ，ａｎｄｃｏｎｓｔｒｕｃｔｓｔｈｅｋｎｏｗｌｅｄｇｅｍａｐｏｆｉｎｔｅｌｌｅｃｔｕａｌ ｔｏｕｒｉｓｍｒｅｓｅａｒｃｈｈｏｔｓｐｏｔｓ，ａｕｔｈｏｒｓａｎｄｏｒｇａｎｉｚａｔｉｏｎｓｉｎＣｈｉｎａ．Ｔｈｅｆｉｎｄｉｎｇｓａｒｅａｓｆｏｌｌｏｗｓ：ｗｉｓｄｏｍ ｔｏｕｒｉｓｍｉｓｎｏｔｔｈｅｍａｉｎｓｔｒｅａｍｄｉｒｅｃｔｉｏｎｏｆｄｏｍｅｓｔｉｃｔｏｕｒｉｓｍｒｅｓｅａｒｃｈａｔｐｒｅｓｅｎｔ．Ｔｈｅｎｕｍｂｅｒｏｆｈｉｇｈｙｉｅｌｄｉｎｔｅｌｌｅｃｔｕａｌｔｏｕｒｉｓｍｒｅｓｅａｒｃｈｓｃｈｏｌａｒｓｉｓｆｅｗｅｒ． Ｔｈｅｃｏｎｔｅｎｔｓａｎｄｍｅｔｈｏｄｓｏｆｔｈｅｒｅｓｅａｒｃｈｏｎｔｈｅ ｉｎｔｅｌｌｉｇｅｎｔｔｏｕｒｉｓｍｎｅｅｄｔｏｂｅｆｕｒｔｈｅｒｅｘｐａｎｄｅｄ．Ｔｈｅｃｏｎｓｔｒｕｃｔｉｏｎｏｆｔｈｅｉｎｔｅｌｌｉｇｅｎｔｔｏｕｒｉｓｍａｎｄｔｈｅａｐ ｐｌｉｃａｔｉｏｎｌｅｖｅｌａｒｅｔｈｅｒｅｓｅａｒｃｈｈｏｔｓｐｏｔｓ，ｔｈｅｍｏｂｉｌｅＩｎｔｅｒｎｅｔａｎｄｔｈｅｅｌｅｃｔｒｏｎｉｃｃｏｍｍｅｒｃｅｗｉｌｌｂｅｔｈｅａｔ ｔｅｎｔｉｏｎｆｏｃｕｓｆｏｒｓｏｍｅｔｉｍｅｉｎｔｈｅｆｕｔｕｒｅ．Ａｃｃｏｒｄｉｎｇｔｏｔｈｅｒｅｇｉｏｎａｌｓｔｒｕｃｔｕｒｅ，ｔｈｅｒｅｓｕｌｔｓｏｆＪｉａｎｇｓｕａｎｄ Ｈｕｂｅｉａｒｅｍｏｓｔａｂｕｎｄａｎｔ．ＴｈｅｒｅｉｓｎｏｒｅｓｅａｒｃｈｏｎｉｎｔｅｌｌｅｃｔｕａｌｔｏｕｒｉｓｍｉｎＴｉｂｅｔａｔｐｒｅｓｅｎｔ．

天气与气候是影响游客活动和旅游业发展的重要因素。雾霾天气在我国的大范围来袭，对旅游业 造成了不容忽视的影响。文章在选取２０１３年和２０１４年北京市每月“空气质量达标天数比例”和“入境游客 人次”数据的基础上，运用相关分析法研究北京市入境客流量和空气质量达标天数比例的相关关系。结果显 示：２０１３年和２０１４年北京市入境客流量与空气质量达标天数比例均存在正相关关系。在剔除气候舒适度的影 响后，二者的相关性更高。可以认为，雾霾天气对北京市入境客流量的影响比较明显。

Ｔｈｅ ｏｕｔｂｒｅａｋ ａｎｄ ｒａｐｉｄ ｓｐｒｅａｄ ｏｆ ＣＯＶＩＤ － １９ ｈａｖｅ ｈａｄ ａ ｈｕｇｅ ａｎｄ ｃｏｍｐｒｅｈｅｎｓｉｖｅ ｉｍｐａｃｔ ｏｎ ｔｏｕｒｉｓｍ， ｗｈｉｃｈ ｄｅｐｅｎｄｓ ｏｎ ｔｈｅ ｃｏｍｐｒｅｈｅｎｓｉｖｅ ｃｏｎｓｕｍｐｔｉｏｎ ｇｅｎｅｒａｔｅｄ ｂｙ ｈｕｍａｎ ｄｉｓｐｌａｃｅｍｅｎｔ．Ｔａｋｉｎｇ Ｙｕｎｎａｎ ｐｒｏｖｉｎｃｅ ａｓ ａｎ ｅｘａｍｐｌｅ， ｔｈｉｓ ｐａｐｅｒ ａｎａｌｙｚｅｓ ａｎｄ ｓｔｕｄｉｅｓ ｔｈｅ ｉｍｐａｃｔ ｏｆ ＣＯＶＩＤ － １９ ｏｎｒｅｇｉｏｎａｌ ｔｏｕｒｉｓｍ ｄｅｖｅｌｏｐｍｅｎｔ ｆｒｏｍ ｆｏｕｒ ｌｅｖｅｌｓ： ｍａｃｒｏ ｔｏｕｒｉｓｍ ｅｃｏｎｏｍｉｃ ｏｐｅｒａｔｉｏｎ， ｍｅｄｉｕｍ ｔｏｕｒｉｓｍｂｕｓｉｎｅｓｓ ｄｅｖｅｌｏｐｍｅｎｔ， ｍｉｃｒｏ ｔｏｕｒｉｓｍ ｅｎｔｅｒｐｒｉｓｅ ｄｅｖｅｌｏｐｍｅｎｔ ａｎｄ ｔｏｕｒｉｓｍ ｃａｐｉｔａｌ ｍａｒｋｅｔ． Ｏｎ ｔｈｉｓ ｂａｓｉｓ， ｔｈｅ ｐａｐｅｒ ｐｕｔｓ ｆｏｒｗａｒｄ ｓｏｍｅ ｃｏｕｎｔｅｒｍｅａｓｕｒｅｓ ｆｏｒ ｔｈｅ ｒｅｇｉｏｎａｌ ｔｏｕｒｉｓｍ ｒｅｃｏｖｅｒｙ ａｎｄ ｄｅｖｅｌｏｐｍｅｎｔ．

Ａｈｏｔｅｌｂｒａｎｄｃａｎｉｍｐｒｏｖｅｔｈｅｃｏｒｅｃｏｍｐｅｔｉｔｉｖｅｎｅｓｓｏｆｈｏｔｅｌｓ，ｉｎｃｒｅａｓｅｔｈｅｉｎｔａｎｇｉｂｌｅａｓｓｅｔｓｏｆｔｈｅｈｏｔｅｌ，ａｎｄｒｅｌａｔｅｓｔｏｔｈｅｈｏｔｅｌｓｓｕｓｔａｉｎａｂｌｅｐｒｏｆｉｔａｂｉｌｉｔｙ．Ｉｔｉｓｅｓｓｅｎｔｉａｌｆｏｒａｈｏｔｅｌｔｏｄｅｖｅｌｏｐａｄｉｓｔｉｎｃｔｂｒａｎｄ ｐｅｒｓｏｎａｌｉｔｙ ａｎｄ ｇａｉｎ ｃｕｓｔｏｍｅｒｌｏｙａｌｔｙ． Ｔｈｉｓａｒｔｉｃｌｅ ｃｏｌｌｅｃｔｓｄａｔａ ｂｙｑｕｅｓｔｉｏｎｎａｉｒｅａｎｄｃｏｎｄｕｃｔｓｅｘｐｌｏｒａｔｏｒｙｆａｃｔｏｒａｎａｌｙｓｉｓ，ｃｏｎｆｉｒｍａｔｏｒｙｆａｃｔｏｒａｎａｌｙｓｉｓ，ａｎｄｓｔｒｕｃｔｕｒａｌｅｑｕａｔｉｏｎｍｏｄｅｌｔｅｓｔｉｎｇｔｏｍｅａｓｕｒｅｔｈｅｉｍｐａｃｔｏｆｈｏｔｅｌｂｒａｎｄｐｅｒｓｏｎａｌｉｔｙｏｎｃｕｓｔｏｍｅｒｌｏｙａｌｔｙ．Ｔｈｅｓｔｕｄｙｆｏｕｎｄｔｈａｔ：ｒｅｓｏｒｔｈｏｔｅｌｂｒａｎｄｓｈａｖｅｏｂｖｉｏｕｓｐｅｒｓｏｎａｌｉｔｙｃｈａｒａｃｔｅｒｉｓｔｉｃｓｉｎｔｈｅｔｈｒｅｅｄｉｍｅｎｓｉｏｎｓｏｆ “ｅｘｃｉｔｅｍｅｎｔ”，“ｓｉｎｃｅｒｉｔｙ”ａｎｄ“ａｂｉｌｉｔｙ”，ａｎｄａｔｔｈｅｓａｍｅｔｉｍｅ，ｉｔｖｅｒｉｆｉｅｓｔｈａｔＡａｋｅｒｓｂｒａｎｄｐｅｒｓｏｎａｌｉｔｙｓｃａｌｅｈａｓｃｒｏｓｓ－ｃｕｌｔｕｒａｌａｄａｐｔａｂｉｌｉｔｙ；Ｈｏｔｅｌｂｒａｎｄｐｅｒｓｏｎａｌｉｔｙｈａｓａｐｏｓｉｔｉｖｅｉｍｐａｃｔｏｎｂｒａｎｄｌｏｙａｌｔｙ，ｓｏｃｒｅａｔｉｎｇｏｕｔｓｔａｎｄｉｎｇｐｅｒｓｏｎａｌｉｔｙｃｈａｒａｃｔｅｒｉｓｔｉｃｓｃａｎｉｍｐｒｏｖｅｈｏｔｅｌｂｒａｎｄｌｏｙａｌｔｙ．Ｔｈｉｓａｒｔｉｃｌｅｄｉｓｓｃｕｓｓｅｓｔｈｅｒｅｌａｔｉｏｎｓｈｉｐｂｅｔｗｅｅｎｈｏｔｅｌｂｒａｎｄｐｅｒｓｏｎａｌｉｔｙａｎｄｃｕｓｔｏｍｅｒｌｏｙａｌｔｙ，ｓｏａｓｔｏｐｒｏｖｉｄｅａｎｅｆｆｅｃｔｉｖｅｗａｙｔｏｂｕｉｌｄａｐｏｐｕｌａｒｈｏｔｅｌｂｒａｎｄｐｅｒｓｏｎａｌｉｔｙａｎｄｅｎｈａｎｃｅｃｕｓｔｏｍｅｒｌｏｙａｌｔｙ．

Ｂａｓｅｄ ｏｎ ｔｈｅ ｍｉｃｒｏｄａｔａ ｏｆ ｔｈｅ Ｃｈｉｎａ Ｈｏｕｓｅｈｏｌｄ Ｆｉｎａｎｃｅ Ｓｕｒｖｅｙ （ ＣＨＦＳ） ｉｎ ２０１７， ｔｈｉｓｐａｐｅｒ ｄｉｓｃｕｓｓｅｓ ｔｈｅ ｉｍｐａｃｔ ｏｆ ｄｉｇｉｔａｌ ａｐｐｌｉｃａｔｉｏｎｓ ｏｎ ｔｈｅ ｉｎｃｏｍｅ ｇａｐ ｂｅｔｗｅｅｎ ｔｏｕｒｉｓｍ ｆｏｒｍａｌ ａｎｄｉｎｆｏｒｍａｌ ｅｍｐｌｏｙｍｅｎｔ ｕｎｄｅｒ ｔｈｅ ｂａｃｋｇｒｏｕｎｄ ｏｆ Ｃｈｉｎａ ｓ ｄｉｇｉｔａｌ ｅｃｏｎｏｍｙ． Ｔｈｅ ｓｔｕｄｙ ｆｉｎｄｓ ｔｈａｔ ｄｉｇｉｔａｌａｐｐｌｉｃａｔｉｏｎｓ ｈａｖｅ ａ ｓｉｇｎｉｆｉｃａｎｔ ｐｒｅｍｉｕｍ ｅｆｆｅｃｔ ｏｎ ｔｈｅ ｉｎｃｏｍｅ ｏｆ ｔｈｏｓｅ ｅｍｐｌｏｙｅｄ ｉｎ ｔｏｕｒｉｓｍ ｉｎｄｕｓｔｒｙ， ａｎｄｔｈｉｓ ｐｒｅｍｉｕｍ ｅｆｆｅｃｔ ｉｓ ｍｏｓｔ ｐｒｏｎｏｕｎｃｅｄ ｉｎ ｔｈｅ ｉｎｆｏｒｍａｌ ｅｍｐｌｏｙｍｅｎｔ ｓｅｃｔｏｒ． Ｉｎ ａｄｄｉｔｉｏｎ， ｔｈｅｒｅ ｉｓｒｅｇｉｏｎａｌ ｖａｒｉａｂｉｌｉｔｙ ｉｎ ｔｈｅ ｉｍｐａｃｔ ｏｆ ａ ｄｉｇｉｔａｌ ａｐｐｌｉｃａｔｉｏｎ ｏｎ ｅａｒｎｉｎｇｓ， ｗｈｉｃｈ ｉｓ ｎｏｔ ｓｉｇｎｉｆｉｃａｎｔ ｉｎ ｔｈｅｅａｓｔｅｒｎ ｒｅｇｉｏｎ， ｗｈｅｒｅ ｔｈｅ ｌｅｖｅｌ ｏｆ ｄｉｇｉｔａｌ ｅｃｏｎｏｍｙ ｄｅｖｅｌｏｐｍｅｎｔ ｉｓ ｈｉｇｈ， ａｎｄ ｈａｓ ａ ｓｉｇｎｉｆｉｃａｎｔ ｉｍｐａｃｔ ｉｎｔｈｅ ｃｅｎｔｒａｌ ａｎｄ ｗｅｓｔｅｒｎ ｒｅｇｉｏｎｓ． Ｆｕｒｔｈｅｒ ｄｉｓｓｅｃｔｉｎｇ ｔｈｅ ｉｍｐａｃｔ ｏｆ ｄｉｇｉｔａｌ ａｄｏｐｔｉｏｎ ｏｎ ｔｈｅ ｉｎｃｏｍｅ ｇａｐｕｓｉｎｇ Ｏａｘａｃａ ｄｅｃｏｍｐｏｓｉｔｉｏｎ ｍｅｔｈｏｄ ｏｆ ＵＱＲ ｒｅｇｒｅｓｓｉｏｎ， ｔｈｅ ｒｅｓｕｌｔｓ ｓｈｏｗ ｔｈａｔ ｄｉｇｉｔａｌ ａｄｏｐｔｉｏｎ ｒｅｄｕｃｅｓｔｈｅ ｉｎｃｏｍｅ ｇａｐ ｂｅｔｗｅｅｎ ｔｏｕｒｉｓｍ ｆｏｒｍａｌ ａｎｄ ｉｎｆｏｒｍａｌ ｅｍｐｌｏｙｍｅｎｔ ａｍｏｎｇ ｌｏｗ ａｎｄ ｈｉｇｈｉｎｃｏｍｅ ｇｒｏｕｐｓ，ｂｕｔ ｗｉｄｅｎｓ ｔｈｅ ｉｎｃｏｍｅ ｇａｐ ａｍｏｎｇ ｍｉｄｄｌｅｉｎｃｏｍｅ ｇｒｏｕｐｓ． Ｉｎ ｏｒｄｅｒ ｔｏ ｎａｒｒｏｗ ｔｈｅ ｉｎｃｏｍｅ ｇａｐ ｂｅｔｗｅｅｎｔｏｕｒｉｓｍ ｆｏｒｍａｌ ａｎｄ ｉｎｆｏｒｍａｌ ｅｍｐｌｏｙｍｅｎｔ， ｅｆｆｏｒｔｓ ｓｈｏｕｌｄ ｂｅ ｍａｄｅ ｔｏ ｉｎｃｒｅａｓｅ ｔｈｅ ｓｐｅｃｉａｌｉｚｅｄ ｔｒａｉｎｉｎｇ ｏｆｄｉｇｉｔａｌ ａｐｐｌｉｃａｔｉｏｎ ｓｋｉｌｌｓ ｏｆ ｔｏｕｒｉｓｍ ｅｍｐｌｏｙｅｄ ｐｅｏｐｌｅ， ｅｓｐｅｃｉａｌｌｙ ｔｏ ｉｍｐｒｏｖｅ ｔｈｅ ｄｉｇｉｔａｌ ａｐｐｌｉｃａｔｉｏｎ ｌｅｖｅｌｏｆ ｉｎｆｏｒｍａｌ ｅｍｐｌｏｙｍｅｎｔ， ｗｈｉｌｅ ｓｔｒｅｎｇｔｈｅｎｉｎｇ ｔｈｅ ｄｉｇｉｔａｌ ｉｎｆｒａｓｔｒｕｃｔｕｒｅ．

“真实性”一词从其产生之初便备受关注，更对旅游活动有着重要影响。文章基于客观主义真实、建构主义真实、后现代主义真实和存在主义真实四种理论对旅游活动中的“文化真实性” 问题进行了分析。以政府、开发商、目的地居民与旅游者四个“文化真实性”的核心利益相关者为切入点，阐述了各方的诉求动机。并从遏制过度商业化、协调利益关系、整合文化资源和加强监督管理四方面，对维护旅游活动中“文化真实性”的对策进行了探讨。

Ｐｌａｃｅ ａｔｔａｃｈｍｅｎｔ ｉｓ ｃｏｎｄｕｃｉｖｅ ｔｏ ｉｍｐｒｏｖｉｎｇ ｔｈｅ ｕｓｅ ｏｆ ｕｒｂａｎ ｎａｔｕｒａｌ ｐａｒｋ， ａｎｄ ｉｔ ｉｓｉｍｐｏｒｔａｎｔ ｔｏ ｕｎｄｅｒｓｔａｎｄ ｔｈｅ ｄｅｇｒｅｅ ｏｆ ｐｌａｃｅ ａｔｔａｃｈｍｅｎｔ ｏｆ ｕｒｂａｎ ｎａｔｕｒａｌ ｐａｒｋｓ ｔｏｕｒｉｓｔｓ ａｎｄ ｔｈｅｉｒｉｎｆｌｕｅｎｃｉｎｇ ｆａｃｔｏｒｓ ｆｏｒ ｐａｒｋ ｍａｎａｇｅｍｅｎｔ． Ｉｎ ｏｒｄｅｒ ｔｏ ｅｘｐｌｏｒｅ ｔｈｅ ｒｅｌａｔｉｏｎｓｈｉｐ ｂｅｔｗｅｅｎ ｎａｔｕｒｅｒｅｌａｔｅｄｎｅｓｓａｎｄ ｐｌａｃｅ ａｔｔａｃｈｍｅｎｔ ｏｆ ｕｒｂａｎ ｎａｔｕｒａｌ ｐａｒｋｓ ｔｏｕｒｉｓｔｓ， Ｓｈａｎｇｈａｉ Ｇｏｎｇｑｉｎｇ Ｆｏｒｅｓｔ Ｐａｒｋ ｉｓ ｓｅｌｅｃｔｅｄ ａｓ ａｃａｓｅ ｓｉｔｅ， ａｎｄ ｒｅｓｔｏｒａｔｉｏｎ ｉｓ ｉｎｔｒｏｄｕｃｅｄ ａｓ ａ ｍｅｄｉａｔｉｎｇ ｖａｒｉａｂｌｅ， ａｎｄ ａ ｔｈｅｏｒｅｔｉｃａｌ ｍｏｄｅｌ ｉｓ ｃｏｎｓｔｒｕｃｔｅｄｔｏ ｅｘｐｌｏｒｅ ｔｈｅ ｉｎｆｌｕｅｎｃｅ ｍｅｃｈａｎｉｓｍ ｂｅｔｗｅｅｎ ｔｈｅ ｔｈｒｅｅ． Ｔｈｅ ｒｅｓｕｌｔｓ ｓｈｏｗ ｔｈａｔ ｔｈｅ ｄｉｒｅｃｔ ｅｆｆｅｃｔ ｏｆ ｎａｔｕｒｅｒｅｌａｔｅｄｎｅｓｓ ｏｎ ｐｌａｃｅ ｄｅｐｅｎｄｅｎｃｅ ｉｓ ｎｏｔ ｓｉｇｎｉｆｉｃａｎｔ ｆｏｒ ｔｏｕｒｉｓｔｓ ｉｎ ｕｒｂａｎ ｎａｔｕｒａｌ ｐａｒｋｓ， ｂｕｔ ｎａｔｕｒｅｒｅｌａｔｅｄｎｅｓｓ ａｆｆｅｃｔｓ ｐｌａｃｅ ｄｅｐｅｎｄｅｎｃｅ ｔｈｒｏｕｇｈ ｔｈｅ ｉｎｄｉｒｅｃｔ ｅｆｆｅｃｔ ｏｆ ｒｅｓｔｏｒａｔｉｏｎ； ｔｈｅ ｄｉｒｅｃｔ ｅｆｆｅｃｔ ｏｆ ｎａｔｕｒｅｒｅｌａｔｅｄｎｅｓｓ ｏｎ ｐｌａｃｅ ｉｄｅｎｔｉｔｙ ｉｓ ｎｏｔ ｓｉｇｎｉｆｉｃａｎｔ， ｂｕｔ ｎａｔｕｒｅ ｒｅｌａｔｅｄｎｅｓｓ ｃａｎ ａｆｆｅｃｔ ｐｌａｃｅ ｉｄｅｎｔｉｔｙ ｔｈｒｏｕｇｈｒｅｓｔｏｒａｔｉｏｎ， ａｎｄ ｎａｔｕｒｅ ｒｅｌａｔｅｄｎｅｓｓ ｃａｎ ａｌｓｏ ｉｎｆｌｕｅｎｃｅ ｐｌａｃｅ ｉｄｅｎｔｉｔｙ ｔｈｒｏｕｇｈ ｔｈｅ ｃｈａｉｎ ｍｅｄｉａｔｉｎｇ ｅｆｆｅｃｔｏｆ ｒｅｓｔｏｒａｔｉｏｎ ａｎｄ ｐｌａｃｅ ｄｅｐｅｎｄｅｎｃｅ， ａｎｄ ｔｈｅ ｃｈａｉｎ ｍｅｄｉａｔｉｎｇ ｅｆｆｅｃｔ ｉｓ ｓｔｒｏｎｇｅｒ．

Scientific and rational planning of the spatial layout of tourism industry elements is the basic work for the healthy development of the tourism industry. Based on POI big data, this study took Liuzhou City along the Sichuan-Xizang Line of National Highway 318 as the study area, and empirically studied the spatial structure and influencing factors of tourism industry elements by using methods such as nearest neighbor index, kernel density analysis, bivariate spatial autocorrelation and geographic detector. The results show that: the elements of the tourism industry along the Sichuan-Xizang line of National Highway 318 are distributed in a “flat shoulder” shape, and show a distribution trend of “high concentration of two centers, isolated islands in other areas” and “construction along the road and low-altitude agglomeration”. There is a significant spatial positive correlation between the elements of the tourism industry and the degree of correlation is high, showing a significant linkage development effect, but the spatial matching degree between transportation facilities and tourist attractions is low. The key factors influencing the distribution of tourism industry factors are GDP, population size, road network density, and altitude according to their explanatory power. Based on the above research conclusions, this paper puts forward some suggestions for the spatial optimization of the tourism industry elements of the Sichuan-Xizang line of National Highway 318, to promote the healthy development of the tourism industry of the Sichuan-Xizang line of National Highway 318, which has positive exploratory significance for the research on enriching China's tourist highways.

The research on sports tourism experience is gradually favoured by scholars at home and abroad,but a comprehensive literature review is still lacking.This paper uses the SQLR method to analyze the contents of 86 articles on sports tourism experience published by academic circles from 2000 to 2022.The main conclusions include:the research process of sports tourism experience is divided into three stages:exploration period,slow development period and rapid development period.At the research theme level,the influence or value of sports tourism experience is dominant,and the influencing factors,characteristics and types of sports tourism experience are also paid more attention, but the generation of sports tourism experience is not paid enough attention.At the theoretical and methodological level,interdisciplinary theories such as psychology,management and sociology have been applied to the study of sports tourism experience.The research methods are mainly empirical research,quantitative and qualitative research are relatively balanced.

Cultural and tourism variety shows are important factors influencing audiences' emotional connections to destinations, but academic research on this topic remains limited. This study draws on innovation diffusion theory and narrative structure theory to construct a framework for the influence of narrative structure in cultural and tourism variety shows on audiences' emotional connections to destinations, and validates this framework using structural equation modelling and the Bootstrap method. The results show: the relative advantage, compatibility, and usability of the narrative structure of cultural and tourism variety shows have a direct positive impact on audiences' emotional connection to destinations, while observability and testability do not have a direct positive impact on audiences' emotional connection to destinations. Additionally, compatibility, usability, visibility, and observability can influence emotional connection through narrative transmission mediation or a chain of mediation involving narrative transmission and emotional arousal. While the mediating effects of relative advantage on destination emotional connection are not significant. This study explains the process of audience destination emotional connection from the perspective of innovation in the narrative structure of cultural and tourism variety shows, holding significant theoretical and practical implications for promoting the development of cultural and tourism variety shows and tourism destinations.

通过对乌镇戏剧节新浪官方微博２０１４年全年的微博发布时间进行统计分析，结合新浪和百度官方发布的研究数据，得出微博发布的日分布时段特征和季节性分布特征以及时间特征与微博营销效果之间的关系。采用定性与定量结合的数据挖掘手段，从“平时” “事前”和“事中”三个阶段对比分析了微博营销文本内容特点，并探讨了乌镇戏剧节微博营销的提升途径。研究结果为节事活动的微博营销提升提供借鉴，丰富了节事活动的营销管理研究。

Ｃｏｍｍｕｎｉｔｙ ｒｅｓｉｌｉｅｎｃｅ ｉｓ ｔｈｅ ａｂｉｌｉｔｙ ｏｆ ｒｕｒａｌ ｔｏｕｒｉｓｍ ｃｏｍｍｕｎｉｔｉｅｓ ｔｏ ｖａｒｙ， ａｄａｐｔ ａｎｄｃｈａｎｇｅ ｔｏ ａｃｈｉｅｖｅ ｓｕｓｔａｉｎａｂｌｅ ｄｅｖｅｌｏｐｍｅｎｔ． Ｒｕｒａｌ ｔｏｕｒｉｓｍ ｃｏｍｍｕｎｉｔｙ ｉｓ ａｎ ｉｍｐｏｒｔａｎｔ ｓｏｃｉａｌ ｓｐａｃｅ ｆｏｒｒｕｒａｌ ｒｅｖｉｔａｌｉｚａｔｉｏｎ， ａｎｄ ｉｔｓ ｓｕｓｔａｉｎａｂｌｅ ｄｅｖｅｌｏｐｍｅｎｔ ｉｓ ｃｒｕｃｉａｌ． Ｉｎ ｔｈｅ ｐｒｏｃｅｓｓ ｏｆ ｕｒｂａｎｉｚａｔｉｏｎ ａｎｄｍｏｄｅｒｎｉｚａｔｉｏｎ， ｒｕｒａｌ ｔｏｕｒｉｓｍ ｃｏｍｍｕｎｉｔｉｅｓ ａｒｅ ｆａｃｅｄ ｗｉｔｈ ｍａｎｙ ｕｎｃｅｒｔａｉｎ ｒｉｓｋ ｓｈｏｃｋｓ ａｎｄ ｃｈｒｏｎｉｃｄｉｓｔｕｒｂａｎｃｅｓ． Ｉｔ ｉｓ ｗｏｒｔｈ ｅｘｐｌｏｒｉｎｇ ｈｏｗ ｔｏ ｍａｉｎｔａｉｎ ｒｅｓｉｌｉｅｎｃｅ ｔｏ ａｃｈｉｅｖｅ ｂｅｔｔｅｒ ｄｅｖｅｌｏｐｍｅｎｔ． Ｔａｋｉｎｇ ｔｈｅＭｉｎｇｙｕｅ Ｖｉｌｌａｇｅ ｏｆ Ｐｕｊｉａｎｇ Ｃｏｕｎｔｙ ｉｎ Ｃｈｅｎｇｄｕ ａｓ ａｎ ｅｘａｍｐｌｅ， ｔｈｉｓ ｐａｐｅｒ ｄｉｓｃｕｓｓｅｓ ｔｈｅ ｒｅｌａｔｉｏｎｓｈｉｐｂｅｔｗｅｅｎ ｃｏｍｍｕｎｉｔｙ ｂｕｉｌｄｉｎｇ ａｎｄ ｒｅｓｉｌｉｅｎｃｅ ｃｕｌｔｉｖａｔｉｏｎ ｂｙ ａｎａｌｙｚｉｎｇ ｔｈｅ ｐｒａｃｔｉｃｅ ｏｆ ｃｏｍｍｕｎｉｔｙ ｂｕｉｌｄｉｎｇｉｎ Ｍｉｎｇｙｕｅ Ｖｉｌｌａｇｅ． Ｔｈｅ ｐａｐｅｒ ａｒｇｕｅｓ ｔｈａｔ ｔｈｅ ｃｕｒｒｅｎｔ ｃｏｍｍｕｎｉｔｙ ｃｏｎｓｔｒｕｃｔｉｏｎ ｅｎｈａｎｃｅｓ ｔｈｅ ｓｏｃｉａｌｓｐａｃｅ ｒｅｓｉｌｉｅｎｃｅ ｏｆ Ｍｉｎｇｙｕｅ Ｖｉｌｌａｇｅ ｔｏ ａ ｃｅｒｔａｉｎ ｅｘｔｅｎｔ ａｎｄ ｐｒｏｍｏｔｅｓ ｔｈｅ ｆｏｒｍａｔｉｏｎ ｏｆ ｒｅｓｉｄｅｎｔｓ ａｄａｐｔｉｖｅｌｅａｒｎｉｎｇ ａｂｉｌｉｔｙ． Ｔｈｉｓ ｐａｐｅｒ ｐｕｔｓ ｆｏｒｗａｒｄ ｓｏｍｅ ｓｕｇｇｅｓｔｉｏｎｓ ｏｎ ｔｈｅ ｃｕｌｔｉｖａｔｉｏｎ ｏｆ ｒｅｓｉｌｉｅｎｃｅ ｂａｓｅｄ ｏｎｓｕｓｔａｉｎａｂｌｅ ｄｅｖｅｌｏｐｍｅｎｔ．

Ｗｉｔｈ ｔｈｅ ｒａｐｉｄ ｄｅｖｅｌｏｐｍｅｎｔ ｏｆ ｔｒａｖｅｌｌｉｎｇ ａｂｒｏａｄ ｉｎ Ｃｈｉｎａ， ｉｔ ｉｓ ｗｏｒｔｈ ｓｔｕｄｙｉｎｇ ｏｆ ｔｈｅｆｌｏｗ ｄｉｒｅｃｔｉｏｎ ｐｒｅｆｅｒｅｎｃｅ ｏｆ ｈｉｇｈｎｅｔｗｏｒｔｈ ｉｎｄｉｖｉｄｕａｌｓ ａｎｄ ｇｅｎｅｒａｌ ｍａｓｓ． Ｔｈｉｓ ｐａｐｅｒ ｃｏｎｖｅｒｅｄ ｔｈｅ ｄａｔａ， ｗｈｉｃｈ ｉｓ ｏｂｔａｉｎａｂｌｅ， ｆｒｏｍ ｆｉｘｅｄ ｒａｔｅ ｄａｔａ ｔｏ ｆｉｘｅｄ ｓｅｑｕｅｎｃｅ ｄａｔａ， ａｎｄ ｇｅｔｓ ｔｈｅ ｐｏｐｕｌａｒｉｔｙ ｓｃｏｒｅ ｏｆｔｈｅ ｍａｊｏｒ ｄｅｓｔｉｎａｔｉｏｎｓ ｉｎ ｔｒａｖｅｌ ａｂｒｏａｄ ｗｉｔｈ ｔｈｅ ａｓｓｉｇｎｍｅｎｔ ｏｆ ｔｈｅ ｓｅｑｕｅｎｃｅ ｄａｔａ． Ａｃｃｏｒｄｉｎｇ ｔｏ ｔｈｅ ｓｏｒｔｉｎｇ ｏｆ ｓｃｏｒｅｓ， ｔｈｅ ｐａｐｅｒ ｕｓｅｓ ｔｈｅ Ｏｒｄｅｒｌｙ Ｃｌｕｓｔｅｒｉｎｇ Ａｎａｌｙｓｉｓ ｍｅｔｈｏｄ ｔｏ ｄｅｔｅｒｍｉｎｅ ｔｈｅ ｐｒｅｆｅｒｒｅｄ ｇｒａｄｅｏｆ ｔｈｅ ｍａｉｎ ｄｅｓｔｉｎａｔｉｏｎｓ， ａｎｄ ｍａｋｅｓ ａ ｃｏｍｐａｒａｔｉｖｅ ａｎａｌｙｓｉｓ ｏｎ ｔｈｅ ｆｌｏｗ ｄｉｒｅｃｔｉｏｎ ｐｒｅｆｅｒｅｎｃｅ ｉｎ ｔｒａｖｅｌｌｉｎｇａｂｒｏａｄ ｂｅｔｗｅｅｎ ｈｉｇｈｎｅｔｗｏｒｔｈ ｉｎｄｉｖｉｄｕａｌｓ ａｎｄ ｇｅｎｅｒａｌ ｍａｓｓ ｉｎ Ｃｈｉｎａ． Ｉｔ ｃａｎ ｂｅ ｃｏｎｃｌｕｄｅｄ ｔｈａｔ ｔｈｅｒｅａｒｅ ｏｂｖｉｏｕｓ ｄｉｆｆｅｒｅｎｃｅｓ ｏｆ ｆｌｏｗ ｄｉｒｅｃｔｉｏｎ ｐｒｅｆｅｒｅｎｃｅ ｂｅｔｗｅｅｎ ｔｈｅ ｈｉｇｈｎｅｔｗｏｒｔｈ ｉｎｄｉｖｉｄｕａｌｓ ａｎｄ ｔｈｅ ｇｅｎｅｒａｌ ｍａｓｓ， ｂｕｔ ｔｈｅｒｅ ｉｓ ａｌｓｏ ａ ｓｉｍｉｌａｒ ｐｒｅｆｅｒｅｎｃｅ ｏｆ ｆｌｏｗ ｄｉｒｅｃｔｉｏｎ ｂｅｔｗｅｅｎ ｔｈｅｍ． Ａｍｅｒｉｃａｎ， Ｆｒａｎｃｅ，Ｍａｌｄｉｖｅｓ， Ａｕｓｔｒａｌｉａ， Ｄｕｂａｉ ａｎｄ Ｓｗｉｔｚｅｒｌａｎｄ ａｒｅ ｐｏｐｕｌａｒ ｄｅｓｔｉｎａｔｉｏｎｉｎ ｏｆ ｈｉｇｈｎｅｔｗｏｒｔｈ ｉｎｄｉｖｉｄｕａｌｓ．Ｔｈａｉｌａｎｄ， Ｊａｐａｎ， Ｋｏｒｅａ， Ｖｉｅｔｎａｍ， Ｓｉｎｇａｐｏｒｅ ａｎｄ Ａｍｅｒｉｃａｎ ａｒｅ ｐｏｐｕｌａｒ ｉｎ ｇｅｎｅｒａｌ ｍａｓｓ． Ｂｕｔ ｔｈｅ ｇｅｎｅｒａｌ ｍａｓｓ ａｎｄ ｈｉｇｈｎｅｔｗｏｒｔｈ ｉｎｄｉｖｉｄｕａｌｓ ｓｈａｒｅ ｔｈｅｉ ｒｉｎｔｅｒｅｓｔｓ ｉｎ Ａｍｅｒｉｃａ， Ｊａｐａｎ ａｎｄ Ｓｉｎｇａｐｏｒｅ． Ｔｈｅｒｅｆｏｒｅ， ｉｔ ｉｓ ｎｅｃｅｓｓａｒｙ ｔｏ ａｄｏｐｔ ｓｅｐａｒａｔｅｌｙ ｄｉｆｆｅｒｅｎｔｉａｔｅｄ ｍａｒｋｅｔｉｎｇ ｓｔｒａｔｅｇｉｅｓ ａｎｄ ｎｏｎｄｉｆｆｅｒｅｎｔｉａｔｅｄ ｍａｒｋｅｔｉｎｇ ｓｔｒａｔｅｇｉｅｓ ｉｎ ｔｏｕｒｉｓｍ ｍａｒｋｅｔｉｎｇ．

Ｐｒｏｖｉｄｉｎｇ ｉｍｍｅｒｓｉｖｅ ｔｏｕｒｉｓｍ ｅｘｐｅｒｉｅｎｃｅ ｆｏｒ ｔｏｕｒｉｓｔｓ ｗｏｕｌｄ ｂｅ ｔｈｅ ｄｉｒｅｃｔｉｏｎ ａｎｄ ｔｒｅｎｄ ｏｆｃｕｌｔｕｒａｌ ｔｏｕｒｉｓｍ ｃｏｎｓｕｍｐｔｉｏｎ ｕｐｇｒａｄｉｎｇ ａｎｄ ｄｅｖｅｌｏｐｍｅｎｔ． Ｅｘｐｌｏｒｉｎｇ ｔｈｅ ｄｉｍｅｎｓｉｏｎ ｄｉｖｉｓｉｏｎ ｏｆ ｔｏｕｒｉｓｔｉｍｍｅｒｓｉｏｎ ｃａｎ ｅｘｔｅｎｄ ｉｔｓ ｒｅｓｅａｒｃｈ ｄｅｐｔｈ ａｎｄ ｂｒｅａｄｔｈ． Ｂａｓｅｄ ｏｎ ｔｈｅ ｅｘｉｓｔｉｎｇ ｒｅｓｅａｒｃｈ ｏｎ ｔｈｅ ｃｏｎｎｏｔａｔｉｏｎａｎｄ ｄｉｍｅｎｓｉｏｎ ｄｉｖｉｓｉｏｎ ｏｆ ｉｍｍｅｒｓｉｏｎ ａｔ ｈｏｍｅ ａｎｄ ａｂｒｏａｄ， ｔｈｅ ｓｃａｌｅ ｏｆ ｔｏｕｒｉｓｔ ｉｍｍｅｒｓｉｏｎ ｉｓ ｄｅｖｅｌｏｐｅｄ，ｗｈｉｌｅ ｃｈｏｏｓｉｎｇ Ｓｈａｎｇｈａｉ Ｄｉｓｎｅｙｌａｎｄ ａｓ ａ ｃａｓｅ ｔｏ ｃｏｎｄｕｃｔ ｔｈｅ ｑｕｅｓｔｉｏｎｎａｉｒｅ ｓｕｒｖｅｙ． Ｉｎ ａｄｄｉｔｉｏｎ， ｔｈｅｒｅｓｅａｒｃｈ ａｐｐｌｉｅｓｅｘｐｌｏｒａｔｏｒｙ ａｎｄ ｃｏｎｆｉｒｍａｔｏｒｙ ｆａｃｔｏｒ ａｎａｌｙｓｉｓ ｔｏ ａｎａｌｙｚｅ ｔｈｅ ｓａｍｐｌｅ ｄａｔａ ｃｏｌｌｅｃｔｅｄ． Ｔｈｅｒｅｓｕｌｔｓ ｓｈｏｗｅｄ ｔｈａｔ ｉｍｍｅｒｓｉｏｎ ｃｏｕｌｄ ｂｅ ｒｅｇａｒｄｅｄ ａｓ ａ ｍｅｎｔａｌ ｓｔａｔｅ ｉｎ ｗｈｉｃｈ ｉｎｄｉｖｉｄｕａｌｓ ａｒｅ ｈｉｇｈｌｙｉｎｖｏｌｖｅｄ． Ｆｒｏｍ ｔｈｅ ｐｅｒｓｐｅｃｔｉｖｅ ｏｆ ｔｉｍｅ ａｎｄ ｓｐａｃｅ， ｔｏｕｒｉｓｔ ｉｍｍｅｒｓｉｏｎ ｃｏｎｓｉｓｔｓ ｏｆ ｃｏｎｓｃｉｏｕｓｎｅｓｓｉｍｍｅｒｓｉｏｎ ａｎｄ ｔｉｍｅ ｄｉｓｔｏｒｔｉｏｎ ｔｈｅｓｅ ｔｗｏ ｄｉｍｅｎｓｉｏｎｓ． Ｆｒｏｍ ｔｈｅ ｉｎｆｌｕｅｎｃｅ ｍｅｃｈａｎｉｓｍ， ｃｏｎｓｃｉｏｕｓｎｅｓｓｉｍｍｅｒｓｉｏｎ ｉｓ ｓｌｉｇｈｔｌｙ ｇｒｅａｔｅｒ ｔｈａｎ ｔｉｍｅ ｄｉｓｔｏｒｔｉｏｎ．

To explore the influence mechanism of tourists' psychological contract violation on the quality of tourism experience and promote the improvement of tourists' tourism experience quality. Based on the data from 550 questionnaires as samples, a moderated chain mediation model was constructed and empirically analyzed. The research findings are as follows: the violation of tourists' psychological contract has a negative impact on the quality of tourism experience, while tourists' gaze and the value of digital tourism experience play a mediating role between the two; the peer role plays a moderating role between tourists' violation of psychological contract and the quality of tourism experience; the peer role significantly negatively moderates the effect of tourists' gaze and the digital experience value of tourism on the quality of tourism experience.

The tourists satisfaction with tourism performing Hainan, important factor for the sustainable development of cultural theme parks. This study takes the Millennium City Park as an example, selects 32 performing arts programs in the scenic spot as the research object, and uses the method of combination of NCA and fsQCA to explore the factors influencing the satisfaction of performing arts in cultural theme parks. The study finds that the performance duration, performance effect, service quality and stage image are the necessary conditions for satisfaction of tourism performing arts, and these variables can have a significant synergistic effect on satisfaction of tourism performing arts through a combination of certain conditions. Based on this, the study also puts forward six measures to improve the satisfaction of cultural theme park tourism performing arts to provide decision - making reference for the innovative design and development of cultural theme park tourism performing arts products.

美食旅游已成为当今重要的旅游方式。在结合饮食文化游的自身特点以及总结学者们对感知价值的研究基础上，提出了五个游客美食旅游感知价值维度：功能价值、文化认知价值、美学价值、服务价值、情境价值。并采用ＩＰＡ分析法研究游客对老字号美食旅游的评价，直观展示了游客的重要性－实际表现差异，以提高游客五个感知价值为目的，提出老字号美食旅游的开发建议，为推动美食与旅游的相互融合提供参考和借鉴。