20 July 2025, Volume 17 Issue 4

    

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  New Quality Productivity and Tourism Economic Development: Impact Mechanisms and Empirical Tests

  Tourism Research. 2025, 17(4): 1-15.

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  New quality productivity, as a new form of productivity mainly characterized by innovation - driven, is increasingly highlighting its importance as the core force driving economic development. The article examines the relationship between new quality productivity and tourism economic development using a fixed - effects model with panel data from 30 provinces in China from 2010 to 20. The study found that the new quality productivity has a significant role in promoting the development of the tourism economy, which is mainly realized through the technological innovation effect, the human capital effect the industrial resilience promotion effect, and the upgrading of the industrial structure and the level of agglomeration can strengthen the tourism promotion effect of the new quality productivity. Heterogeneity analysis found that the tourism promotion effect of new quality productivity is more obvious and significant in the central and western regions, regions with a high abundance of tourism resources and high tourism reception capacity.
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  The Impact of Servicescape in Urban Internet - Famous Bookstores on Visitors' Behavioral Intention: A Case Study of Internet - Famous Bookstore in Chongqing

  Tourism Research. 2025, 17(4): 16-30.

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  As significant components of urban leisure spaces, internet - famous bookstores attract visitors through distinctive servicescape design, yet the mechanism by which their servicescape influences behavioural intentions remains underexplored. This article investigates Chongqing's internet - famous bookstores using a mixed research method incorporating questionnaire surveys ( N = 548 valid questionnaires) , semi - structured interviews ( 62 randomly selected visitors ) , and network text analysis ( 1344 online reviews ) . SPSS 23.0 and AMOS 24.0 software were used to manage and analyze the data. The results show that both physical and social dimensions of servicescape significantly enhance visitors' perceived value and satisfaction. Visitors' perceived value significantly and positively affects satisfaction and behavioural intention, and satisfaction significantly and positively affects behavioural intention. The simple mediating role of perceived value in the relationships between the physical and social dimension of internet - famous bookstore's servicescape and visitors' behavioral intention is significant. The simple mediating role of satisfaction in the relationships between the physical dimension of internet - famous bookstore's servicescape and visitors' behavioral intention is significant. The chain mediating roles of perceived value and satisfaction in the effects of the physical and social dimension of internet - famous bookstore's servicescape on visitors' behavioral intention are significant. In the future, internet - famous bookstores should strengthen the characteristics of the physical dimension, provide a good humanistic environment, and consistently function as urban leisure - cultural landmarks.
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  How to Distribute the Investment Income of Rural Tourism Projects more Incentive: An Empirical Analysis of Tourism Projects in DY Village, Huzhou City, Zhejiang Province

  Tourism Research. 2025, 17(4): 31-44.

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  When distributing the benefits of rural tourism development, it is important not only to consider the amount of resources invested by all parties but also to evaluate the effectiveness of these investments, the risk - sharing among participants, and the progress of individual plans and tasks. This study uses DY Village in Huzhou City, Zhejiang Province as a case study. By analyzing the roles of the involved parties, the study employs the Shapely, value correction model of cooperative game theory to address the issue of benefit distribution in rural tourism development. The model is refined and optimized by incorporating four factors: the effectiveness of resource investment, the proportion of risk borne during the development process, the completion status of individual tasks, and additional cost expenditures. The findings indicate that the revised shapely value effectively reflects the actual value creation by all parties in rural tourism projects, leading to a more reasonable benefit distribution ratio. This model is practical and feasible. The conclusions of this study can serve as a reference for the benefit distribution in rural tourism project development, ensuring the stable and orderly progress of these projects.
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  Destination Psychological Ownership: Theoretical Exploration, Scale Development, and Validation

  Tourism Research. 2025, 17(4): 45-58.

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  As a crucial “ tourist - destination” relationship, destination psychological ownership ( DPO ) offers a novel perspective to interpret tourist behaviours from the depth of psychological connections. However, the tourism research field currently lacks an in - depth exploration of its theoretical connotation and measurement tools. This study first elucidates the formation logic of DPO from the perspectives of extended self and implicit motives of ownership, clarifies its conceptual essence, and differentiates it from related human - place relationships. Subsequently, it constructs the fundamental characteristics of DPO, encompassing cognitive - emotional complexity, constructive interactivity, embodied experience, and the unity of object and self. Furthermore, adhering strictly to the normative steps of scale development, this study develops a 13 - item scale for measuring tourist’ DPO across three dimensions: place belongingness, self - identity, and self - efficacy. The stability of the scale is validated through the construction of a structural equation model. This research underscores the applicability and significance of psychological ownership in the tourism domain and provides a reliable measurement tool for subsequent studies on tourist psychology and behaviour.
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  he Effect of Tourists' Psychological Contract Violation on the Quality of Tourism Experience: A Moderated Chain Mediation Model

  Tourism Research. 2025, 17(4): 59-72.

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  To explore the influence mechanism of tourists' psychological contract violation on the quality of tourism experience and promote the improvement of tourists' tourism experience quality. Based on the data from 550 questionnaires as samples, a moderated chain mediation model was constructed and empirically analyzed. The research findings are as follows: the violation of tourists' psychological contract has a negative impact on the quality of tourism experience, while tourists' gaze and the value of digital tourism experience play a mediating role between the two; the peer role plays a moderating role between tourists' violation of psychological contract and the quality of tourism experience; the peer role significantly negatively moderates the effect of tourists' gaze and the digital experience value of tourism on the quality of tourism experience.
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  The Impact of Narrative Structure Innovation in Cultural Tourism Variety Shows on Emotional Connection to Destinations: A Case Study of “ Wonderful Journey”  

  Tourism Research. 2025, 17(4): 73-86.

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  Cultural and tourism variety shows are important factors influencing audiences' emotional connections to destinations, but academic research on this topic remains limited. This study draws on innovation diffusion theory and narrative structure theory to construct a framework for the influence of narrative structure in cultural and tourism variety shows on audiences' emotional connections to destinations, and validates this framework using structural equation modelling and the Bootstrap method. The results show: the relative advantage, compatibility, and usability of the narrative structure of cultural and tourism variety shows have a direct positive impact on audiences' emotional connection to destinations, while observability and testability do not have a direct positive impact on audiences' emotional connection to destinations. Additionally, compatibility, usability, visibility, and observability can influence emotional connection through narrative transmission mediation or a chain of mediation involving narrative transmission and emotional arousal. While the mediating effects of relative advantage on destination emotional connection are not significant. This study explains the process of audience destination emotional connection from the perspective of innovation in the narrative structure of cultural and tourism variety shows, holding significant theoretical and practical implications for promoting the development of cultural and tourism variety shows and tourism destinations.
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  A Study on the Causes and Nature of Civil Litigation Cases between Tourists and Tourism Enterprises

  Tourism Research. 2025, 17(4): 87-98.

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  This article takes tourists and tourism enterprises as the research objects, sorts out the typical litigation cases of tourists and tourism enterprises, and adopts the grounded theory to construct the evolution mechanism model of “ tourists - tourism enterprises” civil litigation cases. The research finds that in the potential opposition stage, there are situations such as untimely communication of tourism information and lack of tourism knowledge between tourists and tourism enterprises, resulting in the damage to tourists' rights and interests. In the cognitive intervention stage, the mismatch of tourism experience leads to changes in tourists' risk perception and trust, triggering a trust crisis. During the litigation intention stage, factors such as compensation determination and the determination of the compensation subject push the event towards litigation resolution. During the negotiation and mediation stage, if the negotiation is successful, the case may continue to be involved in the next round of cases; if it fails, the case may escalate to the litigation stage.