20 November 2025, Volume 17 Issue 6

    

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  Research on the Impact of Pilot Policies on Tourism Eco-efficiency in China's Ecological Civilization Pilot Demonstration Zone

  Tourism Research. 2025, 17(6): 1-14.

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  The construction of ecological civilization advance demonstration zones is an environmental pilot policy with the fundamental purpose of synergistically promoting the construction of ecological civilization and socio-economic development, and it is also an important way for tourism industry to achieve high-quality development. Based on the panel data of 30 provinces in China from 2011 to 2021, a double difference model is constructed to test the impact of ecological civilization demonstration zones on tourism eco-efficiency, and a mediation effect model is used to test the mechanism of its action. The results show that the construction of ecological civilization demonstration zones has a significant positive effect on the improvement of tourism eco-efficiency, and its effect shows a first increase and then a small decrease over time, and this positive effect is more significant for the eastern and central regions to improve tourism eco-efficiency; the mediating effect analysis reveals that the construction of ecological civilization demonstration zones is mainly through the positive incentives of driving innovation capacity and optimizing urbanization construction to improve regional eco-efficiency.
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  The Evolution and Implications of Tourism Industry Policy Attention: A Textual Analysis of the State Council Government Work Reports from 2001 to 2024

  Tourism Research. 2025, 17(6): 15-28.

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  Attention to tourism industry policy is a key area that the government pays attention to when formulating industrial policies, and has important guiding significance for the formulation of tourism industry policies. Taking the 2001—2024 State Council Government Work Report as a sample, the content analysis method is used, and the five-year plan is used as a unit. High-frequency words are extracted through ROST CM6, and the Nvivo encoding is used to observe the trend of attention in tourism industry policies. The research found that the evolution of tourism industry policy attention has three characteristics. The policy attention of tourism industry policy has changed from a single function to a comprehensive function, focusing on cultural construction investment in the target dimension, and focusing on fiscal policy in the tool dimension. There are three problems in the evolution of tourism industry policy attention, involving insufficient innovation and development of cultural tourism, low attention to talent training, and inconsistent proportion of fiscal policy investment. Based on this, policy suggestions are put forward, including promoting the innovative development of cultural tourism, attaching importance to professional talent training, reasonably adjusting financial investment, and providing guarantees for the high-quality development of the tourism industry.
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  Research on the Mechanism of Travel Blogger Attributes Influencing Fans' Travel Intentions: Mediating Para-social Interactions

  Tourism Research. 2025, 17(6): 28-41.

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  Based on the Elaboration Likelihood Model and Para-social Interaction Theory, the article constructs a relationship model between the character attributes ( attractiveness, credibility, homophily) and content attributes (relevance, authenticity, interestingness) of travel bloggers, para-social interaction, and fans' travel intentions. The test on 419 valid samples shows that the homophily, relevance, and interestingness of travel bloggers have a positive impact on fans' travel intentions. Character attributes are the edge path and content attributes are the center path; the attractiveness, credibility, homophily, authenticity and interestingness of travel bloggers positively affect fans' para-social interactions with them, which in turn affects fans' travel intentions.
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  Escape or Return: The Impact of Perceived Authenticity on Travel Intention from a Sustainable Tourism Perspective

  Tourism Research. 2025, 17(6): 42-52.

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  This study, grounded in the framework of sustainable tourism, employed an experimental approach to examine the mechanisms by which perceived authenticity influences emotional experience and travel intention. Three experiments were conducted: Experiment 1 tested the difference between perceived authenticity and aesthetic authenticity; Experiment 2 explored the mediating role of emotional experience in the relationship between perceived authenticity and travel intention; and Experiment 3 analyzed the moderating effect of travel motivation ( escaping modernity vs. returning to modernity) on the links between perceived authenticity, emotional experience, and travel intention. The results revealed significant differences between perceived and aesthetic authenticity. Perceived authenticity positively influenced travel intention through emotional experience, with emotional experience playing a partial mediating role. Furthermore, the motivation to escape modernity amplified the effect of aesthetic authenticity on emotional experience, facilitating short-term emotional release, while the motivation to return to modernity strengthened the influence of cognitive authenticity on travel intention, supporting cultural identification and the construction of deeper meaning.
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  The Impact of Risk Perception on Travel Intention: The Mediating Role of Psychological Resilience and the Moderating Role of Optimism

  Tourism Research. 2025, 17(6): 53-68.

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  Psychological resilience and optimism, as two key psychological traits, jointly influence tourists' risk perception and travel intention, and play a significant role in the revitalization of tourism economy and personal behavior decision-making. Based on the Risk Perception Theory and Psychological Resilience Theory, this study constructs a theoretical framework, with psychological resilience as the mediating variable and optimism as the moderating variable incorporated into the model. It aims to explore how tourists' psychological traits affect their risk perception and travel intention, as well as the internal relationships among these variables. The results show that: Risk perception has a significant negative impact on both travel intention and psychological resilience, while psychological resilience has a significant positive impact on travel intention; Psychological resilience plays a mediating role in the process of risk perception affecting travel intention, and exerts a positive effect on travel intention; Optimism moderates the mediating effect of psychological resilience, as well as the direct effects of risk perception on psychological resilience and travel intention.
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  Research on the Path and Mechanism of New Media Empowerment for Female Tourism Practitioners in Zhoushan Islands

  Tourism Research. 2025, 17(6): 69-82.

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  Based on Fan Bin's three-tier empowerment theory, this paper takes female tourism practitioners in Zhoushan Islands as the research object, collects data through interviews and online observation, and uses grounded theory to build a path and mechanism model for empowering female tourism practitioners with new media. Research shows that under the internal and external opportunities, due to hobbies, family needs, referrals from others or market demand, women begin to use new media to engage in tourism. Through online active marketing, enhanced interaction or receiving government training, industry assistance and other empowerment modes, women finally realize economic and technical empowerment at the individual level, emotional and social empowerment at the interpersonal level and political empowerment at the social level, among which we should also be alert to the disempowerment effects of new media such as psychological barriers, platform restrictions and social doubts. Among them, empowerment opportunity is the prerequisite of the model, and the model plays a media role in the result.
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  Optimizing the Location of Public Toilets in Scenic Spots with Maximum Coverage Model: A Case Study of Seven Stars - Scenic Spot in Guilin, Guangxi

  Tourism Research. 2025, 17(6): 83-98.

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  The rationality of the location of public toilets in scenic spots directly affects the satisfaction of tourists, especially in scenic spots with complex terrain, the uneven distribution of toilets increases the inconvenience of tourists to go to the toilet and affect their tour experience. To solve this problem, this paper takes Seven Stars - Scenic Spot in Guilin as an example, applies the maximum coverage model to optimize the location of public toilets, collects the spatial information of the scenic spot and constructs a vector map for analysis. The study found that the coverage rate of the existing toilets in Seven Stars - Scenic Spot (the proportion of the number of scenic spots covered by toilets in the total number of scenic spots in the region) was 58.8% , and there was room for optimization. After optimizing the layout, with the same number of toilets, the maximum coverage model was applied to increase the coverage rate of scenic spots to 84.3% , which verified the effectiveness of the model in layout optimization. Further, with the addition of one and two toilets, the coverage rate has increased to 88.2% and 92.1% , respectively. The maximum coverage model is feasible in the optimization of toilet location in scenic spots with complex terrain, and provides a scientific basis for the optimization of toilet layout in Seven Stars-Scenic Spot. At the same time, it has certain reference value for other scenic spots of the same type, and helps to improve tourist experience.