20 March 2026, Volume 18 Issue 2

    

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  Spatial Matching of Virtual Tourism Flows and Transportation Accessibility in Yunnan Province: From a Spatial Mismatch Perspective

  Tourism Research. 2026, 18(2): 1-17.

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  Virtual tourism flows and spatial mismatch analysis of transportation accessibility provides new perspectives for precise marketing by tourism enterprises and high-quality development of tourism destinations. This article employs methods such as the center-of-gravity model, spatial mismatch model, and optimal parameter geographic detector to explore the spatial mismatch characteristics and influencing factors between the inflow and outflow levels of virtual tourism flows and transportation accessibility in Yunnan Province. The results indicatethat, firstly, the spatial pattern of virtual tourism flows exhibits a pronounced “ core-periphery” structure. Inbound flows form a high-density cluster centered on the Kunming-Dali-Lijiang-Xishuangbanna region, while outbound flows exhibit dual-core polarization between Kunming and Dali. Secondly, although overall transportation accessibility has improved, significant regional disparities persist. Thirdly, both macro-and micro-level spatial mismatch exist between virtual tourism flows and transportation accessibility. Fourthly, inbound mismatches are driven by the interaction of multiple factors including tourism resources and service capacity, whereas outbound mismatches are primarily influenced by the single factor of economic development level.
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  Study on the Multi-scale Tourism Flow Network Structure of Cities with Regional Characteristics: A Case Study of Guiyang City

  Tourism Research. 2026, 18(2): 18-30.

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  The exploration of multi-scale tourist flow network structures based on regional characteristics is of significant importance for optimizing the spatial layout of urban tourism resources and market development. Taking Guiyang City as a case study, distinguished by its multi-ethnic communities and active culinary consumption, this research applies social network analysis and GIS- based statistical methods to examine its tourist flow network across multiple scales. Results show that at the macro scale, the tourist flow network in Guiyang presents a pattern of “ core-axis radiation with distance decay”. At the meso scale, Yunyan, Nanming, and Huaxi Districts constitute the core tourism zone, while other districts and counties mostly exhibit features such as one-way dependency, internal circulation, or scattered attachment. At the micro scale, Jiaxiu Tower, Qianling Mountain Park, and Qingyan Ancient Town demonstrate the highest comprehensive centrality, functioning as key hubs for organizing and regulating tourist flows within the network. The study offers theoretical and practical insights for tourism planning and resource optimization in Guiyang and other cities with similar regional characteristics.
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  Research on the Coupling Coordination and Obstacle Factors of Public Cultural Services and Tourism in Guangxi

  Tourism Research. 2026, 18(2): 31-44.

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  Under the context of the integration of culture and tourism, the coordinated development of public cultural services and the tourism industry serves as a key driver for achieving high-quality integration. Understanding their interactive relationship is therefore of critical significance. This study applies the entropy method, the coupling coordination degree model, and the obstacle degree model to investigate the spatiotemporal evolution characteristics and the main obstacle factors of the coupling coordination between public cultural services and tourism in Guangxi from 2013 to 2023. The results indicate that during the study period, the development level of public cultural services in Guangxi is relatively higher than that of the tourism industry; however, both remain at a generally low level. The coupling coordination between public cultural services and tourism in Guangxi generally follows a trend of “ steady growth, abrupt decline and gradual recovery”. Spatially, it exhibits a tiered pattern centered on Guilin as the primary hub, Nanning as the secondary core, with development lagging in the central and eastern regions. The top three factors impeding the coupling and coordinated development of public cultural services and tourism in Guangxi are the number of museums, international tourism revenue, and inbound tourist arrivals.
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  Study on the Scale Characteristics and Optimization Path of Tourism Elements Agglomeration in Urban Agglomeration on the Northern Slope of Tianshan Mountains

  Tourism Research. 2026, 18(2): 45-58.

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  Taking the urban agglomeration on the northern slope of Tianshan Mountains as the research area, based on the POI data in June 2024, this paper analyzes the spatial agglomeration characteristics of tourism elements by using the nearest neighbor index, kernel density estimation and spatial correlation method. The results show that the tourism elements show a “ one-core multi-polar” spatial pattern, and the agglomeration intensity shows a three-level gradient, i.e. dining and shopping > accommodation, traffic and entertainment > travel, with a structural concentration index of 0.679. The six elements form three types of spatial correlation modes. Among them, tourism transportation has a global hub effect, which promotes the formation of “ close distance — strong agglomeration” mode of catering and shopping, while the “ long distance — weak agglomeration” correlation mode with tourism elements as the core reflects its lack of supporting facilities. Based on this, the optimization path of “ one circle and three districts — one axis and two wings” is proposed to promote the synergy and high-quality development of regional tourism elements by strengthening the hub, cultivating multi-pole and axis linkage.
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  An Analysis of the Spatial Structure of Tourism Flows in Hedong Areas of Gansu Province Based on Visitors'Active Digital Footprints

  Tourism Research. 2026, 18(2): 59-70.

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  To investigate the spatial characteristics of tourist flows in underdeveloped cultural tourism regions, this study focuses on the Hedong areas of Gansu Province. Using active digital footprint data derived from Ctrip travelogues, the study constructs an attraction-level tourist flow network and applies a combined approach integrating social network analysis and GIS-based spatial identification methods. Results indicate that tourism flows within the study area exhibit a distinct “ dual—core—periphery gradient” structure. Lanzhou and Tianshui consistently occupy primary core positions in terms of both network centrality and spatial clustering, whereas Dingxi, Pingliang, Qingyang, and other locations remain in a peripheral position characterised by weak connectivity and limited integration. Network density and core-periphery fit tests demonstrate the significant stability of this structural configuration. Kernel density and hotspot detection analyses further validate the reinforcement effect of transport corridors and scenic area grades on spatial clustering. Transport accessibility, scenic area brand spillover effects, and visitor path dependency jointly drive the formation of this “ dual-core” clustering pattern. The cross-validation of network structure and spatial clustering characteristics of tourism flows in underdeveloped regions offers empirical evidence for a structural interpretation of uneven regional tourism development.
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  Formation Mechanism of Audience Value Recognition for Knowledge-based Cultural Tourism Short Videos in the New Media Context

  Tourism Research. 2026, 18(2): 71-85.

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  In the context of new media, short videos have become an important way to promote cultural tourism owing to their advantages of efficient dissemination and strong interactivity. Most existing studies focus on the macro level, while research on the micro mechanism of the formation process of audience value recognition remains relatively insufficient. Taking the “ Manxing National Road” short video series on Douyin as an example, this study adopts the LDA topic modeling method to analyze and sort out the comment data of this series. It systematically expounds the formation path of audience value recognition for cultural and tourism short videos in the new media context, and constructs a formation mechanism model of audience value recognition for new media cultural and tourism short videos. This model includes four dimensions: cognitive drive, emotional resonance, behavioral intention and technological empowerment. The research enriches the theoretical systems of audience research and new media cultural and tourism short video research, and also provides practical guidance for the vitality stimulation of the cultural tourism industry in the new media wave.
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  The Impact of Tourists'Authenticity Perception on Positive Empathy in Ancient Town Tourism: A Case Study of Langzhong Ancient Town

  Tourism Research. 2026, 18(2): 86-98.

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  Empathy serves as a critical variable in regulating tourist-host relationships, and investigating its formation mechanisms is essential for destination emotional management. This study examines the formation mechanisms of tourists' positive empathy in Langzhong Ancient Town using structural equation modeling ( SEM) . Findings reveal that tourists'high-level authenticity perception significantly promotes positive empathy, with flow experience and place attachment acting as mediators. The specific pathway is: authenticity perception→flow experience→place dependence→place identity →positive empathy. The study confirms that preserving and highlighting destination authenticity is key to fostering positive empathy, providing both theoretical and practical insights for tourism emotional management.