Research on the Evolution of Social Network Status of the TourismEntrepreneurial Migrations in Tourist Destinations:Taking Jiuzhaigou as an Example

Tourism Research ›› 2021, Vol. 13 ›› Issue (2) : 32.

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PDF(753 KB)
Tourism Research ›› 2021, Vol. 13 ›› Issue (2) : 32.

Research on the Evolution of Social Network Status of the TourismEntrepreneurial Migrations in Tourist Destinations:Taking Jiuzhaigou as an Example

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Abstract

This paper increases the options of the affective comparison of achieved social networksin the two places and seeks a more complete analysis of the social network characteristics and types ofTourism Entrepreneurial Migrations from the perspective of integration of local and hometown social network. Through interviews with 116 Tourism Entrepreneurial Migrations and field investigations in Jiuzhaigou Scenic and Historic Interest Area, the results show that the original hometown social network,which is mainly composed of ascribed relations, plays an important role before and after the migration ofsmall tourism business owners. Considering networks quality, composition and comparison and time asprediction variables, the social network of small tourism business owners can be divided into five types:first arrival type, independent type, grounding type, business type and friends and family type. It alsohas the characteristic that the emotional center of gravity shifts from hometown to local with time.

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tourism destination entrepreneurial migrations / social networks / Jiuzhaigou

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Research on the Evolution of Social Network Status of the TourismEntrepreneurial Migrations in Tourist Destinations:Taking Jiuzhaigou as an Example. Tourism Research. 2021, 13(2): 32
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