Research on Internet Celebrity Architecture and Tourism AttractionBased on Visual Communication

Tourism Research ›› 2021, Vol. 13 ›› Issue (6) : 15.

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PDF(939 KB)
Tourism Research ›› 2021, Vol. 13 ›› Issue (6) : 15.

Research on Internet Celebrity Architecture and Tourism AttractionBased on Visual Communication

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Abstract

With the rapid development of the global Internet, visual communication has becomeeven more powerful and turned into an important means for global tourism product marketing. Amongthem, Internet celebrity buildings, as one of the main bodies of visual communication in touristdestinations, have gained the main attraction among the tourist destinations that attract tourists attentionand yearning. This article has studied the interrelationship between the visual communication of Internetcelebrity buildings and tourist places and tourist attractions through the cross perspective of tourism, artand architecture and based on theories related to the tourism gaze and tourism semiotics. Thecharacteristics and classification of Internet celebrity buildings have been analyzed. The creation ofInternet celebrity buildings in tourist destinations has been explrored from the perspective of Internetcelebrity marketing with a view to drawing attention and discussion on the tourism industry on Internetcelebrity buildings in tourist destinations.

Key words

visual communication / Internet celebrity architecture / tourist attraction

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Research on Internet Celebrity Architecture and Tourism AttractionBased on Visual Communication. Tourism Research. 2021, 13(6): 15
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