The development of rural tourism has transformed the role of farmers. Strengthening farmers' identification with their new roles constitutes a crucial link in promoting the in-depth development of rural tourism and serves as a powerful guarantee for achieving common prosperity. Taking farmers in rural tourism destinations as the research subject, this study constructs a theoretical model of tourism empowerment influencing farmers' role identity and proposes related hypotheses to explore the impact mechanisms of tourism empowerment on role identity. The research results indicate that economic empowerment, psychological empowerment, social empowerment, and community participation all exert significant positive effects on farmers' role identity. Economic empowerment, psychological empowerment, and political empowerment can indirectly influence farmers'role identity through community participation, with community participation playing a mediating role.