从 “ 预体验” 到 “ 在场性” 的旅游意向构建研究 ———基于胖东来案例的 “认知—情感” 双路径模型分析
李 卓, 李石帅
“ Pre-experience” to “ Presence” : A Study on the Construction of Tourism Intentionfrom an Analysis Based on the “ Cognition-Affect” Dual-Path Model with the Case of Pang Donglai
旅游研究 . 2026, (4): 72 -86 .